Ref. Ares(2020)6427769 - 06/11/2020
STELLA KYRIAKIDES
MEMBER OF THE EUROPEAN COMMISSION
HEALTH AND FOOD SAFETY
Rue de la Loi, 200
B-1049 Brussels
–
Berl 10/380
Brussels, 6 November 2020
Dear Minister Heunicke,
Thank you for your letter of 11 September 2020, in which you raise concerns about the rising
tobacco use amongst young people, pointing to the attractiveness of tobacco and nicotine
products with flavours for this age group in Denmark. In this context, you refer to the Danish
draft measures notified in the framework of the "Single Market Transparency Directive"
(Directive 2015/1535/EU).
As you are aware, one of the priorities of my mandate is to take
Europe’s fight against cancer
to a different level through our ambitious Cancer Plan that we will put forward before the end
of the year. Let me assure you that I attach great importance to tobacco control policies,
which are an indeed essential pillars in cancer prevention, as tobacco use is the leading
preventable cause of cancer.
“Europe’s Beating
Cancer Plan” will strengthen the EU tobacco
control framework by reinforcing its rigorous application and giving impetus to its evaluation
and subsequent adaptation to new market trends and circumstances. It will also support
Member States’ efforts to fully implement the Framework Convention on Tobacco Control
and meet the Sustainable Development Goals, ultimately moving Europe towards a tobacco-
free future.
Protecting young people from the hazardous effects of tobacco and related products is at the
core of EU tobacco control policies, and is key to achieving our shared tobacco control
ambitions. The Tobacco Products Directive aims to reduce the numbers of tobacco users with
a particular focus on discouraging young people from taking up smoking, and to ensure that
citizens across the EU are fully aware of the harmful effects of tobacco use.
Minister Magnus Heunicke
Minister for Health and Senior Citizens