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Social work in
new media
The angry
internet
A threat to gender equality, democracy & well-being
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Centre for Digital Youth Care
Published by
Centre for Digital Youth Care
Layout:
Designhood
Print:
Lasertryk.dk
Images:
dreamstime.com
Screenshots:
4chan.org, 8chan.org, Discord, incels.co, Reddit,
SubredditSats.com, Twitter, 4stats.io, 8kun.top, looksmax.me, Gab.com,
Authors:
Christian Mogensen & Stine Helding Rand, Centre for Digital Youth Care
Subcontractor
Analyse & Tal a.m.b.a.
Professional review:
Tobias Bornakke, Mikkeline Thomsen, Asger Neergaard,
Esther Chemnitz
Advisory groups:
Michael Bang Petersen, Lasse Lindekilde, Lumi Zuleta, Helena Hansen,
Lene Stavngaard, Emma Holten, Rasmus Munksgaard,
Esther Chemnitz, Frederik Kulager, Natasha Al-Hariri, Maia Kahlke-Lo-
rentzen, Daniel Sallamaa, Jón Ingvar Kjaran, Elísabet Yr, Lisa Kaati, Taran
Knudstad, Eirik Riise, Marjan Nadim, Audun Fladmoe.
Centre for Digital Youth Care is responsible for the editorial content
of this publication. The content is approved by The Nordic Council
of Ministers.
The report is funded by The Nordic Council of Ministers.
Published November 2020
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The Angry Internet
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Centre for Digital Youth Care
Content
Executive summary
Introduction
Methodology
6
10
12
Results & discussion of analysis 14
Choosing an abusive brotherhood
The Right(‘s) Misogyny
18
20
Is there cause to worry?
The (anti)democratic effect
21
21
What can be done?
24
Cultural analysis and
preliminary conclusions
Recommendations
Recommendations in the analogue sphere
Recommendations in the digital sphere
Recommendations in the structural sphere
Recommendations for future research
28
32
32
32
32
33
The Manosphere
Nordic feelings
The Nordic Manosphere
Arguing against animosity
34
36
39
39
General challenges of
aggressive communities
Spillover
“Crabs in a bucket”
Freedom of (misogynistic) speech
42
42
42
43
Incels, and everybody else
Women - according to incels
Anti-feminism or misogyny?
Why hate?
Perception of masculinity
44
45
46
46
47
MRAs
MGTOWs
PUAs
48
49
50
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The Angry Internet
Forums of interest
Twitter 53
Hashtags
Dog-whistling
52
53
54
Qualitative methodology
Field observations
Interviews with experts
Quantitative extent analysis
Focus groups
Advisory groups
92
93
94
94
96
96
Reddit 55
Subreddits
56
4chan 57
Headlines & Histories
Shitposting in the name of free speech
59
59
Limitations
Deciphering misogynistic neologisms
Estimating Nordic origin
Noise and false positives
98
100
101
102
8chan & 8Kun
Rhetorical pins and needles
Inclusivity
Exclusivity
61
62
62
62
63
Terror, massmurder and misogyny
7-, 16-, End-, Dream-chan, and many more
Incels.co
Emotionally Homeless
65
66
68
References
Academic literature
News articles
Websites
Forums
104
104
105
105
105
Looksmax.me
Gab
Communication platforms
Sub-conclusion
70
73
75
77
Appendix
Interviewguide
Advisory groups
Danish advisory group
Nordic advisory group
106
106
106
106
107
Mapping the extent of
online misogyny within the
Nordic countries
Methodological principles
Data filtering: Isolating the Relevant
Body of Data
Misogynistic and Nordic Search Keys
Extending the Nordic Search Key
with Other Strategies
Qualitative Coding of Sample
78
80
81
81
81
82
List of experts
List of subreddits
Figure 6
108
109
111
Methodological illustration
82
Table 1 - Data-preparation: Step-by-step
procedure for each platform
84
Table 2 - Calculating the Estimates:
Step-by-step procedure for each platform 85
Results 86
Twitter
Reddit
4chan
Total
87
88
89
89
Table 3: Quantitative results
91
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Executive Summary
Executive
summary
The Nordic Council of Ministers
has in 2020 requested an
assessment of the extent of online
misogyny and antifeminism in the
Nordic countries.
This request emerged out of two primary concerns:
ffmrstly a democratic concern regarding a skew in
participants, topics, and tone in online public de-
bate and the backlash against gender equality, and
secondly the recent international terrorist attacks
with clear traces and connections to misogynistic
forums online (e.g. Toronto 2018, Christchurch 2019,
Bærum 2019, boogaloo-shootings 2020). There
is an interest to see whether an actual movement
is on the rise in the Nordic countries, and, if so, to
understand the potential democratic and societal
implications. Additionally, it is the wish of the Nordic
Council of Ministers that recommendations to deal-
ing with this issue be put forth.
In the current report these concerns are sought
answered. Through a combination of qualitative and
quantitative measures, an estimate of the extent of
online misogyny among Nordic men is reached.
Based upon a comprehensive dialogue with ffmeld
experts from the project’s advisory groups, three
large social media platforms, Twitter, Reddit, and
4chan, each representing to a varying degree
both mainstream and underground misogynistic
communities, were selected and subsequently
analysed for misogynistic content.
Each platform was analysed using an assem-
blage of different search strategies. At the center
of these assemblages were two search keys, the
misogynistic search key and the Nordic search
key, developed in collaboration with experts and
representatives from the different Nordic coun-
tries over the course of several iterations. The two
search keys contained words, phrases, terms,
names, places, and neologisms stating a relation
to the misogynistic ideology, and the manosphere
or to Nordic countries respectively. Through this
approach over 100.000 potential misogynistic
content pieces of Nordic origin (posts and com-
ments) were harvested from the three platforms.
Subsequently, a representative sample of 10% was
manually coded to assess the level of accuracy
for the search strategies and estimate the total
number of active Nordic users.
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In this report it is concluded
that specific Nordic misogyny is
present on all three platforms
though the amount varies from
platform to platform - from 0.4%
on Twitter, over 1.6% on Reddit, to
5.0% on 4chan
1
. Based on these
numbers, it was estimated that a
total of up to 850 active Nordic
users had posted misogynistic
and antifeminist content on
the three select forums during
the last year. Further, Nordic
users appear to be posting as
independent individuals, with
no visible systemic movement or
organization underlying the users’
engagement. Hence, the Nordic
participants do not appear to
constitute a delimited subculture
or movement.
While the estimated amount of up to 850 Nordic
aggressively misogynistic users can seem trivial
The numbers reffnect the percentage of analyzed content
in a political
qualitative inclusion criteria for
take into
living up to the
perspective, it does not
determining
account how many passive consumers of the
misogyny and nationality. Thus, the percentages reffnect the
amount of Nordic misogynistic content in the misogynistic
850’s rhetoric there is. These passive consumers
“communities”
being desensitized to the violent and
are at risk of
here investigated.
anti-progressive rhetoric used by the 850.
Through qualitative interviews and ffmeld obser-
vations the analysis identiffmed spillover effects
of misogynistic content, in the form of phrases,
neologisms, ideologies, and worldviews, migrat-
ing into ‘mainstream social media’. This spillover
effect risks establishing a discourse of acceptance
toward misogynistic rhetoric, which in turn could
deter women (especially young) to refrain from
participating in the public online debate.
One important point established in interviews with
participants on aggressively misogynistic forums,
and through observations on the same forums,
was that many of the users had originally sought
emotional and social support from the forums.
Later these supportive structures had given way to
narratives thought to be less “un-manly”, dealing
less with vulnerability and unhappiness, and more
with vengeance, assertiveness and ideas of (taking)
power (back). Some of these forums were formu-
lated in perspective of a “men vs. women” idea,
and as such had a (male) user base already feeling
alienated from the usual inter-gender socializing.
The users often describe themselves as “losers” or
(socially) unattractive, but seem to lack pro-social
and pro-male communities, outside of these.
In order to deal with the issues of misogyny the
following main recommendations
2
are put forth:
Forming partnerships with the most trou-
bled forums to educate current moder-
ators, or by installing volunteers, to help
establish and reaffirm the support systems
that these online communities are for many
of their users.
By mitigating the echo- cham-
ber effect that these forums can often hold,
and by trying to build bridges to the society
that the users feel have shunned them, the
brunt of the harmful “us-and-them” rhetoric
and mindset could be avoided.
Building literacy and developing a more
equal perspective on the possibilities and
capabilities of each gender.
Such engage-
ment should target both children, youth, adults,
and professionals, through a greater focus on
gender, gender identity, and gender develop-
ment. Furthermore, this can lead to changing
and expanding gender norms and ideals to
become more inclusive and to create room for
diversity and standing up against traditional
and stereotypical gender roles.
Requiring identity authentication in order
to create accounts on social media plat-
forms would diminish the amount of fake
accounts considerably.
Additionally, such
engagement will also hold users to a certain
standard, seeing as they would not be com-
pletely anonymous. This, of course, is only
relevant on platforms where an account is
needed to post content.
1
1
The numbers reffnect the percentage of analyzed content
living up to the qualitative inclusion criteria for determining
misogyny and nationality. Thus, the percentages reffnect the
amount of Nordic misogynistic content in the misogynistic
“communities” here investigated.
2
For a more detailed list see the “Recommendations” section.
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Executive Summary
It was estimated that
a total of up to 850
active Nordic users had
posted misogynistic
and antifeminist
content on the three
select forums during
the last year.
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Introduction
Introduction
The Nordic Council of Ministers
has in 2020 requested an
assessment of the extent of online
misogyny and antifeminism in the
Nordic countries.
This request has arisen due to
mainly two factors: 1. democratic
concerns regarding a skew in
participants, topics, and tone
in online public debate and the
backlash against gender equality,
and 2. recent terrorist attacks
with clear traces and connections
to misogynistic forums online
(e.g. Toronto 2018, Christchurch
2019, Bærum 2019, boogaloo-
shootings 2020, etc.). There is an
interest to see whether an actual
movement can be traced in the
Nordic countries, and, if so, what
implications this has politically,
democratically, societally, and
interpersonally. It is the wish of the
Nordic Council of Ministers that
recommendations to dealing with
this issue be put forth.
The focus of this report is not on the perpetrators
of school shootings or other acts of terrorism, and
the extent of such issues. Nor is it on perpetrators
of hateful messages directed at female journalists,
and the extent of such issues. Rather, the focus of
this report is on the culture of misogyny online in
the Nordic countries, and the effects this has on the
willingness of participants to engage in certain ac-
tions, but also, in a broader perspective, the effects
on democracy and the backlash on gender equality
including in the wake of #metoo. The focus of this
report has been on misogynistic utterances and
groupings of a radical and extreme nature.
The current report will therefore focus on three
aspects in order to shed light on misogyny and
antifeminism in a Nordic context:
1.
What is the manosphere?
2.
Where do the men in question meet?
3.
How widespread is the manosphere in the
Nordic countries and is there a spillover effect
of certain ideologies to mainstream society?
As such, a description of different movements and
subcultures within the manosphere along with an
analysis of the motivation behind being drawn to
such forums and online spheres will be presented.
Furthermore, descriptions of forums of interest
where misogynistic and antifeminist views are
expressed and cultivated will be brought, along
with analyses as to the culture within these forums
and what these forums have to offer their users in
a broad, international perspective. The extent of
online misogyny in the Nordic countries is estimat-
ed along with an assessment of whether or not a
concrete movement can be traced.
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Furthermore, the extent of spillover from the
misogynistic environments to mainstream society
will be analyzed. It is enticing to understand the
digital anti-feminist movements in a scale of terror
attacks, murder, and international news bulletins:
Virgin Rampage, Rage of The Virgin, “Like a war
scene”, Van Massacre and so on. The headlines
are designed to catch our attention and make us
focus on the atrocity of the attacks. Applying their
approach in an effort to understand the scope of
the effect of the digital anti-feminist movement
will be detrimental, as it will draw focus to only the
most extreme cases.
Current research shows, that internet and tech-
nology is still thought of as a man’s world
1&2
, in
both schools, workplaces and society as a whole.
3
Corollary, the counter-movement to the fourth
wave of feminism
4
is extremely prevalent in online
communities, in which the rhetoric attributed to
women’s rights and any feministic egalitarian
movement is both extremely condescending and
often aggressive. Few of these forums are speciffm-
cally targeting women’s rights, but are designed to
elaborate and build men’s rights and further men’s
well-being, but many do so by formulating a ffmght
against women and oppressive feministic societies.
It is important to note that the furtherance of
men’s rights and well-being is not mutually
exclusive with that of women’s.
In these digital environments, both the symptoms
of a non-equal world, and the social tools to keep it
as such are found. In this report both aspects will be
researched, and political, societal, and pedagogical
initiatives that could mitigate both will be suggested.
Methodology
In order to assess the scope of the issue of online
misogyny in the Nordic countries, data has been
gathered both qualitatively and quantitatively
through multiple methods: ffmeld observations, in-
terviews with experts, quantitative extent analysis,
focus groups, and advisory groups
5
. The methods
have complimented and informed one another,
and several have been employed simultaneously,
creating the possibility of constantly testing new-
found insights through different data gathering
measures. For instance, the outset of the quanti-
tative analysis was made after extensive observa-
tions, literary analysis and interviews, as a scientiffmc
way to prove, test and qualify the preliminary
analysis herein. In turn, as the quantitative data
and initial analysis was concluded, it directed and
qualiffmed further observations and interviews.
As a result, the ffmnal report holds a mutually com-
plementary cross-disciplinary approach. Any
recommendations and conclusions are done in
regard to both.
1
Bundsgaard, J., Bindslev, S., Caeli, E. N., Petterson, M. & Rus-
mann, A. (2019). Danske elevers teknologiforståelse. Resulta-
ter fra ICILS-undersøgelsen 2018. Aarhus Universitetsforlag
DEA (2018). Litteraturstudie: Unges vej til STEM.
Worth noting here is that ICILS 2018 points out that young
women in Denmark have a better grasp of digital tools and
troubleshooting, yet everybody still believes the men to
take the lead - a trend that seems to be mirrored in all the
Nordic countries.
Intersectionality, #MeToo, Systemic problems
5
For a more comprehensive description of each method see
the chapter “Qualitative methodology”
2
3
4
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Introduction
It is important to note
that the furtherance
of men’s rights and
well-being is not
mutually exclusive
with that of women’s.
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Results & discussion of analysis
Results &
discussion
of analysis
The following chapter will
combine the quantitative findings
with the qualitative analysis, to
establish a fuller understanding of
both the concerning communities,
the men using them and the
women targeted and affected.
The section will be introduced
by a brief sociological analysis
of the digital aspect of modern
life, followed by a psychological
perspective on the men involved
in the communities and a
pedagogical understanding of
group dynamics.
As described in the section
Nordic Feelings,
the
base for a Nordic analysis is substantially different
from one made in The US, or any other cultural
and geographical region. The Nordic countries are
extreme cultural outliers in especially a masculine
cultural understanding, and also in individualism
and accepted distance to power and inffnuence.
Although feelings of inadequacy, involuntary celi-
bacy and powerlessness might be geographically
universal, these Nordic traits greatly affect the
reaction to them. It is argued in the section that a
comparison between e.g. the American anti-fem-
inist and anti-progressiveness communities and
those in the Nordic countries cannot be made.
Within this project it will further be argued that
some of the political, social and masculine groups
covered, have been part of a male exodus into
digital fringe communities, many of which devolve
into anti-feminist and anti-democratic movements.
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There will still be an overlap between mainstream
1
social media, and the new communities, as social
media migrants seldomly close down proffmles on
media, rather they just use them less. This means
that there will be a group of users on “standard”
2
social media, whose primary social and political
input comes from closed off forums, some with
the characteristics of echo chambers, partaking in
the democratic debate on more open platforms
like Facebook, Twitter, commentary sections on
newspapers and more. This enables a spillover
effect of rhetoric and attitude cultivated in those
forums with a very select user base, and can risk
antagonizing debaters not familiar with this tone
or attitude, and drive them from the open debate.
This holds especially true for those targeted and
talked about in those forums: Women (esp. femi-
nists), sexually and socially successful men, ethnic
or religious minorities and more.
As can be seen in a report by The Danish Institute
for Human Rights
3
, women and youth withhold
participating in online debates, due to being ha-
rassed based on gender and sex in the debate.
and more about those that potentially could be
the ones keeping them there: They formulate
an enemy as to establish themselves as ffmghters
rather than victims. There seems to be an unwill-
ingness for men to acknowledge vulnerability and
to qualify negative emotions, but a strong inclina-
tion to portray oneself as a “resistance movement”,
ffmghting against a superior but amoral oppressor.
This tendency is exempliffmed by several pop-cul-
tural references found on most such boards and
communities, where (anti-)heroes like Rorschach
(from The Watchmen), V (from V For Vendetta) and
Joker (from Joker) and their shared narrative of the
masked victim of society ffmghting back against the
evil establishment and its unfair social norms and
ditto elite, are hailed as heroes. The narrative of
having endured so much unfairness that you start
pushing back - or simply explode - is an easier
framing of one’s situation than to acknowledge
vulnerability and powerlessness.
This absence of male emotional empowerment
in turn leads to an increased antagonization of the
communities, in which they ffmnd a common goal and
a sense of belonging - against “the others”. As they
re-enter some of the classic open social media, now
strengthened and in numbers, their antagonistic
semantics and rhetoric will keep those targeted from
partaking in the debates and discussions.
Therefore the emotional and digital exodus of
these young men, are problems concerning their
own wellbeing and happiness, and the democrat-
ic process of those targeted of said antagonism.
Within this project democracy and mental wellbe-
ing will be addressed ffmrst and foremost.
When a group of aggressive
When a group of aggressive
debaters - irrespective of their
debaters - irrespective of their
gender and political conviction
gender and political conviction
- argue an extreme point, they
- argue an extreme point, they
willwill seldom agreed with, butbut
seldom be be agreed with,
they often be be successful
they willwill often successful in in
moving frame of of acceptable
moving thethe frameacceptable
semantics and rhetoric
semantics and rhetoric
4
.
4
.
Within this project it will be argued that some
young men feel left out of the societal and social
inffnuence and attention, and therefore make digital
efforts to “opt out” of it. They choose not to keep
trying to ffmt in or be popular, as they are certain
any efforts are futile. Instead they migrate into
online groups with peers, and as a psychological
coping mechanism, they talk less and less about
own feelings of social and individual inadequacy,
1
Mainstream is a word often used quite broadly to deffmne
something common in society - for instance when describ-
ing platforms known by most users of the internet we at-
tribute them mainstream status. However, it can be argued
that mainstream (social) media in regards to the target
group of this report (Nordic males engaging in misogynistic
speech online) is the actual forums and platforms investi-
gated here, and not, for instance, Facebook, Instagram and
TikTok, seeing as the platforms here to some extent reffnect
their media of choice.
In a broader societal perspective, however, these platforms
and forums are still quite niche to the average user of the
internet when taking both gender, age, and nationality into ac-
count. Therefore, in the current report the term “mainstream
media” will be used broadly to characterize the easily accessi-
ble, used-by-a-broad-and-diverse-audience platforms.
2
3
Facebook, Instagram, Snapchat, Twitter, Reddit etc.
Zuleta, L. & Laursen, S. K. (2019). Demokratisk deltagelse på
Facebook. Institut for Menneskerettigheder
Often referred to as The Overton Window:
https:/
/www.mackinac.org/bio.aspx?ID=12
4
2
3
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Results & discussion of analysis
There seems to be
an unwillingness for
men to acknowledge
vulnerability and
to qualify negative
emotions, but a strong
inclination to portray
oneself as a “resistance
movement”, fighting
against a superior but
amoral oppressor.
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Choosing an abusive
brotherhood
The psychological motivation
to be part of something bigger
than the individual stems from a
fundamental human motivation to
engage in meaningful, enduring
relationships
5
- to belong - in
order to not experience feelings of
loneliness and social jealousy.
With the ever increasing
digitization of human interaction
the need to belong can, for some,
be fulfilled to a satisfactory extent
solely through online contact.
It should be noted that the digital contact seldom
is the ffmrst choice, but rather becomes a refuge for
avoiding further exclusion and rejection in the an-
alogue space. As the digital arenas are many and
diverse, they provide the individual with a multi-
tude of possibilities of ffmtting in, not constrained by
physical proximity.
This, coupled with the digital anonymity, makes
socialization online less risky and vulnerable for
the users, and the rejection will not be as brutal, as
when it happens in the offline context, where the
individual might not have anywhere else to go -
and doesn’t have the possibility to simply mute or
close the platform of the rejection.
For Nordic men engaging in online misogyny,
being a part of such a community offers a seduc-
tive sense of being part of a “brotherhood”, having
one’s male value and manliness validated through
sheer numbers. However, to be included in said
brotherhood, some users accept or reaffirm their
allegiance to the accepted ideologies of the broth-
erhood, as challenging them would mean ostraci-
zation, and having to move on to yet the next digital
community. The need to belong can easily trump
the need for righteousness, and individuals needing
to belong more than to further democratic ideals,
could be readily motivated to join such aggressive-
ly anti-democratic movements, just to ffmt in.
On a personal level, these communities and
“brotherhoods” can also have detrimental effects.
There can be a tendency amongst
users to “one-up” each other in
regards to their commitment to
their own hopelessness, which can
lead to a competition of “who has
it worst?”, ultimately having the
potential to lead to a glorification
of self-harm or directed hatred.
Across the platforms investigated in this report,
the tone differs widely, with Twitter being the most
civil, Reddit a bit more harsh, and 4chan quite
rude, very direct, and with many adjectives. That
being said, Twitter still has a fair share of misogyny.
Speciffmcally, out of 43.073 posts and/or com-
ments, that matched at least one word in our mi-
sogyny search key and at least one geographical
indicator, 5.0% of posts lived up to our criteria of
being both misogynistic and with the poster being
of Nordic origin on 4chan. Another 0.95% were
somewhere in the gray area between sexism and
misogyny. In comparison, the same amount for
Twitter is 0.4% out of 55.293 posts and comments.
As for Reddit, the sample size is much smaller -
only 5.107 posts and/or comments in total. 1.6%
posts live up to our inclusion criteria.
When asked, students in secondary education
(ages 16-20) referenced misogynistic phrases,
movements and experiences primarily from digital
environments, but also being casually mentioned
or joked about among peers in school or social
gatherings. Even though a lot of this is undoubtedly
referenced in a joking manner, both online and in
the schoolyard, it shows how a potential digital an-
ti-feminism can spill over into everyday life, and how
the vocabulary from closed forums can ffmnd its way
into many other discussions and forums. Though the
5
Baumeister, R. F., & Leary, M. R. (1995). The need to belong:
Desire for interpersonal attachments as a fundamental
human motivation. Psychological Bulletin, 117, 497-529.
18
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Results & discussion of analysis
vocabulary might not be used with malicious intent,
many targeted users refrain from participating in the
public democratic debate for exactly these reasons,
as Zuleta & Laursen point out. The mainstreamiffm-
cation of these words can disregard the intention
of them, and as such can also unknowingly detract
from democratic participation; a joke made is not
always a joke understood.
The individual seeking a digital place to belong
often has multiple past experiences of failed
face-to-face interaction, prompting him to avoid
physical social contact as much as possible. Thus,
rejection is a constantly recurring theme on sever-
al of the here mentioned forums. A user on incels.
co, who calls himself JosefMengelecel, writes
It is therefore important to note
that for most young men in the
Nordics, frequenting such online
environments will neither pose
a mental health risk nor be the
onset of radicalization.
Most men, especially in the Nordics, have well-
established networks supporting or fulffmlling the
social and psychological needs that such net-
works also cater to. Welfare societies and “hap-
py” countries will serve as a protective factor in
creating resilience towards external inffnuences,
but also in offering emotional support when the
need arises. This leads to a possible explanation of
the usage of the forums still, as their active usage
might be perceived as boundary seeking behav-
iour, and a morbid curiosity rather than a misogy-
nistic statement.
“Talking specifically about an orientation towards
these aggressive fringe forums, then it’s primarily
done by young men. Anything “uncomfortable” or
morbid is more widespread among young men.
Also this
[online violent statements, eds.].
One factor affecting this, is the aggressive personal-
ity. These cases develop in the interaction between
feelings of marginalization and aggression, and ag-
gression is just higher in groups of young men. Other
than that, there can be certain social dynamics in
play; young men feeling left to their own devices.
They are less successful than women in both edu-
cation and romantic options etc. In their experience,
they
[the young men, eds.]
are the vulnerable social
group, who’s unfairly treated by society as a whole.
Then they are agitated by a society concerning itself
with feminism and progressive equality. They will
think “Hey! We are the one’s having a problem, not
the privileged women.”
In our research, our best assessment is that when
one is feeling extremely marginalized, and also has
aggressive tendencies, then one way to increase
one’s status is through domineering. Understood in a
developmental psychology context, this means that
one tries to increase respect and influence through
threat of violence and power. This is basically what
some of these communities do; both establishing
social relations, but also trying to show the rest of
the world that they are a force to be reckoned with,
and that they should be respected. This is why ag-
gression is paramount to a lot of the rhetoric.”
Michael Bang Petersen, Aarhus University
“Rejection
give you PTSD.
“Rejection can
can give you PTSD.
This is why rejection is even
This is why rejection is even worse
worse than heterosexual rape.
than heterosexual rape. Getting
Getting rejected is the worst
rejected is the worst thing that
thing that can
and should
can happen to you
happen to you
and should be illegal”
6
.
be illegal”
6
Comparing social rejection with rape can easily
be understood as a sardonic exaggeration, but for
users like JosefMengelecel, having probably only
experienced one, and understanding this as the
bane of his life, it’s also understandable. Further-
more, when the comment is made in a sexually
focused forum (incels.co) where the mentioned
heterosexual sex is the goal of most users, “heter-
osexual rape” is undestandably not emphatically
understood, especially not compared to rejection,
which is the common social denominator.
When growing up in a Nordic society, that alleged-
ly has equality and room for the “soft” men, being
met with rejection and at the same time feeling
limited in terms of acceptable emotional reactions,
can create an urge to ffnee said society, and seek
its digital counterpart. It goes for all the Nordic
countries that they preach equality, diversity, and
broadness while at the same time, more or less
consciously, upholding gender stereotypes of “the
strong man” and “the damsel in distress” leaving
little to no room for the vulnerable or sad man in
need of support and comfort. As such, seeking a
digital refuge seems an obvious and healthy solu-
tion and coping strategy.
6
https:/
/incels.co/threads/is-there-any-way-to-forget-all-
your-past-rejections-failures.243673/
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Centre for Digital Youth Care
In most instances such environments will offer
a place to belong, and a source of recognition,
respect and conffmrmation, which the users feel
that they are unable to get elsewhere. Daniel Sal-
lamaa, who researches movements within arenas
such as the one’s investigated here, corroborates
this claim:
”It is my view that online communities in general
may offer a sense of belonging and camaraderie
that their users might be unable to attain offline. This
is also true with respect to online communities that
act as an “exhaust valve” for the expression of views
and attitudes that might trigger a strong counterre-
action if communicated publicly offline.”
Daniel Sallamaa, University of Helsinki
from the better patriarchal conservative gov-
ernance of society and people, and is therefore
actively and aggressively ffmghting it. Furthermore,
some forums expressed a core belief that they
needed to “ffmght” immigration to not be victims of
the great replacement
7
, and as feminists (and other
“leftists”) were proponents of rights for immigrants
(and other “dissidents”) the ffmght against feminism
and progressiveness was one of national security.
This coupling of anti-feminism with a belief in
protection of one’s country is often attributed to
Anders Breivik, the terrorist from the attacks in
Utøya and Oslo, 2011:
The latest wave of radical feminism has severely
wounded the family structure of the Western world.
Breivik, 2083 - A European Declaration of
Independence, 2011
Feminist culture will eventually end up being
squashed, because the men have either become too
demoralized and weakened to protect their women,
or because they have become so fed-up with inces-
sant ridicule that they just don’t care anymore.
Breivik, 2083 - A European Declaration of
Independence, 2011
Well congratulations to Western European women.
You’ve succeeded in harassing and ridiculing your
own sons into suppressing many of their masculine
instincts. To your surprise, you didn’t enter a feminist
Nirvana, but paved the way for an unfolding
Islamic hell.
Breivik, 2083 - A European Declaration of
Independence, 2011
The narrative of the feminist attack on society is
also noted by several of the experts interviewed
for the report:
“I was called an extremist. I was compared to terror-
ists. Part of it was that I was out to destroy society as
a whole. Erode the constitution of the country.”
Emma Holten, feminist and political activist
For the most part, these online
communities offer a place to
belong and a place to vent, which
cannot be found or attained in
their analogue counterparts.
However, in order for users and their posts to be
accepted and acknowledged, a certain jargon and
phrasing must be present for others to take it seri-
ously. This can require individuals seeking advice
on these forums to use language and wording
they would not normally use, making it quite
difficult to determine whether these individuals are
actually identifying with the attitudes expressed,
or are just using this way of speaking in order to
ffmt in. Furthermore, exposure to certain ways of
speaking can create a numbing effect, where the
individual becomes less likely to take offense at
this sort of language and more prone to use it
him- or herself. In this way, what might start out as
a reluctance to use certain words or phrases may,
in time, become one’s everyday way of speaking.
The Right(‘s) Misogyny
Early observations and interviews gave cre-
dence to the notion that far-right forums often
also carried a strong antipathy towards feminism,
women and any classically progressive societal
movements. Although there is no political agenda
for trying to counter these, many far- and alt-right
movements see feminism etc. as a digression
7
The conspiracy that Middle Eastern and North African
immigrants will take over countries by out-populating the
original citizens. Often cited by alt-right movements. Made
popular by Renaud Camus in 2011.
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Results & discussion of analysis
Is there cause
to worry?
The quantitative analysis of data estimates up to 850 active
Nordic users posting misogynistic and antifeminist
content on the investigated forums.
The analysis cannot conclude whether the Nor-
dic countries are currently facing a threat from
anti-feminist terror and mass murder. It ffmnds no
proof of this, but the threat may exist despite the
relatively small estimate of active Nordic users
posting misogynistic content, seeing as it only
takes one person acting on his beliefs and ideolo-
gies for lives to be in danger. Current research also
suggests, that it is not the
speakers
or
central fig-
ures
of radicalized or extremist communities that
are ready to commit violent attacks in the name of
the community, but rather silent members on the
outskirts of the communities, those that just listen
and seek to ffmnd relevance by grandiose actions
8
.
However, neither the qualitative analysis of the
data collected nor the experts interviewed have
given the project group any reason to fear a
Nordic attack in line with terrorist bombings or
shootings in Isla Vista, Virginia or Montreal. Data
shows many attacks on general feminism, female
empowerment and women in positions of power,
but extremely few directed at speciffmc proponents
of these causes. The following is a example of this,
posted by a presumably Swedish user:
“A society where Women have equal rights as Men
gets destroyed. A society where Men is not allowed
to control his inferior counterpart -a women, turn to
shit. Its the most bad for women themselves, and
they dont fucking realize this. The fucking irony is
it will be women that will be the most hurt by this
in the end. As true in their heart, a women hate to
make decisions and want to be lead and follow a
leader. The new FemiNazi society is not allowing
this. They are losing on it in the long-run. Men can
take care of themselves better than Women and
Men dont need to be afraid of rape etc.
The real redpill is ALL women are the same, they are
the same fucking whores. Feminism did not change
women, it only uncovered them. Basically women
are spiritually closer to Satan, and Men are more
spiritually closer to God. Letting a single women
raise children make it ONLY worse for the child,
women are shit leaders. There have been threads
on this in the past here, that of several criminals etc
9/10 grew up without a father. Many strippers etc
didnt have a father. Literally without Men, the world
will become shit.”
9
Most Nordic misogynistic entries and posts were
part of circular discussions, or discussions done in
digital environments with a strong pre-deffmned at-
titude - i.e. the participants knew which answers to
expect, and therefore the discussions seemed to
be used to assert a level of belonging to a group.
The (anti)democratic effect
Hate speech and aggressive communication will
both deter the targets from participating in the de-
bate, thereby demoting the democratic effect and
participatory foundation for the discussion. The ma-
licious rhetoric is more often than not a symptom of
a subject in distress. Therefore, the primary cause
for worry should be the (anti)democratic effect, and
the social state and wellbeing of both the origina-
tors of these comments, and their targets.
8
Lindekilde, L., Malthaner, S., & O’Connor, F. P. (2019).
Peripheral and embedded: relational patterns of lone-actor
terrorist radicalization. Dynamics of Asymmetrical Conffnict,
12(1), 20-41. Elaboration by Lindekilde at Nordic Conference
on Violent Extremism 2019: Expanding the Field - New Inter-
disciplinary Perspectives and Questions, at Aarhus University.
9
4chan.org/pol, post-id: 239127833
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Centre for Digital Youth Care
It is important to note that the quantitative analysis
of this report is not focused on the effects on
democracy of misogynistic content. Rather, the
quantitative analysis has an exclusive focus on
the extent of online misogyny by Nordic users and
the estimation of the number of users behind this
content. However, applying a qualitative analysis
to the quantitative data, it seems plausible that
misogynistic content leads to diminished participa-
tion in public democratic debate online of certain
groups in society. Thus, the antidemocratic effect
of misogynistic content refers to the qualitatively
found and corroborated reluctance of members of
society to participate in public discourse.
This interpretation further corroborates the conclu-
sion reached by Zuleta & Laursen
10
, where it was
found that women refrain from participating in the
public debate on social media, as they are targets
of hate speech not on their political convictions, but
on their gender, sexuality and look.
This was conffmrmed by several interviewed parties:
“My gender and age has been a very large part of
the nature of the criticism and attacks directed at
me. It has been very different than that directed at
my male colleagues.
I withdrew from the debate for a couple of years
because of harassment. Not just the very serious
harassment - threats of murder and rape - but also
the undercurrent of aggressive disrespect. That part
took up so much of my interaction with the rest of
the world. Particularly on social media. I didn’t stop
“doing feminism”, I just only do so in person now.
The structure of social media has a lot to say here -
you’re constantly reminded and presented with every
tiny opinion about your person here.
The algorithms foster either total dedication or
extreme opposition. Everything on social media is
exaggerated. It is hard to live with everything being
based on your gender, and gender identity.
When a woman takes a step forward, it’s considered
an outright provocation. It’s not about the content, it’s
more… “How dare you (women) stand there and have
an opinion, just like that?” Many of the attacks on me
were based on “Why do you even think anyone wants
to listen to you?” and “Why are you even here?”
Emma Holten, feminist and political activist
Furthermore, sources in strongly misogynistic
groups and experts reaffirmed that participants in
these groups are often
“At
the lowest point of their
life”
11
, and that they use the groups to gain demo-
cratic and social clout by sheer power in numbers
and social loudness, as well as establish an alter-
nate community, usually in opposition to ones they
feel they have been cast out of.
“I think that we first and foremost should perceive
some of the things happening only as a smoke
detector alarming us to some troubling structures in
our society. I don’t necessarily believe that we should
tell ourselves, that any person putting forth hate
filled comments online, is someone who wants to
act on them. We can see very serious cases where
self-proclaimed members of these communities
have put their threats into action, but as a general
rule these comments online are not a precursor for
violent attacks.
I think that one way in which we should definitely
take this seriously, is that this points to some exclu-
sion dynamics and polarization mechanics affecting
our society, which is very much worth looking at;
increasing inequality, increasing mental problems,
decreasing well-being for certain demographics. You
shouldn’t be afraid of everything you read online, but
you should understand that they can very well be
alarm systems pointing at serious things prefacing
the hate speech.
We should address these problems both for the
young women they often are targeted at, but very
much also for the sake of the young men putting
them forward.”
Michael Bang Petersen, Aarhus University
10
Zuleta, L. & Laursen, S. K. (2019). Demokratisk deltagelse på
Facebook. Institut for Menneskerettigheder
11
Alexander Ash (screen name), founder of incels.co
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Results & discussion of analysis
“I think that we first
and foremost should
perceive some of the
things happening only
as a smoke detector
alarming us to some
troubling structures
in our society.”
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Centre for Digital Youth Care
What can be done?
If the anti-democratic extreme political hostility that is the
output of many such groups is not initiated by a sudden political
awakening, but rather by an emotional decline in the
perpetrators, any equalitarian worry should extend not only to the
targets of such hostility, but also to the perpetrators themselves.
One often cited solution to any such problems
of hate speech or gender- or minority targeted
aggressive rhetoric is to close down the platforms.
De-platforming the ideas, and hoping that they dis-
sipate. Even if the notion of de-platforming carried
any anti-radicalizing merit, it would largely negate
the problem initiating the complex situation to begin
with: The men feel lost in society and left behind,
and lashing out is the only perceived acceptable
solution; being
the vengeful man
is the narrative
found in media and traditional masculine culture,
whereas
the vulnerable man
is extremely rare.
De-platforming can be viewed as a tool to close
down particularly problematic networks, but
should not be done without any secondary action,
to “catch” the users before they simply migrate
from the now closed down forum, to the next
- often to an encrypted or more elusive forum.
Likewise, banning certain users will either motivate
them to move on to other platforms or create new
accounts. In the best of worlds, this will solve the
democratic problem of these users preventing
minorities and women from participating in the
democratic processes of discussions online, but
will not solve the problem of the wellbeing of the
men themselves. Therefore, different strategies
should be employed.
Having a place to talk about one’s problems is
often a good thing, seeing as this can offer relief,
and thereby limiting the probability of the individ-
ual needing a physical (or verbal) outlet. On the
other hand, the culture on these platforms can also
further fuel already budding thoughts, cementing
them as peer-qualiffmed political and social opinions.
In essence, there is a ffmne line between having a
place to vent, seek boundaries, and develop one’s
identity, and fostering societally undesirable be-
liefs and attitudes. The former is a positive, while
the latter poses the risk of causing harm to others,
physically and/or emotionally.
If one accepts the idea that this problem is in large
initiated by young men’s exodus from society as a
reaction to already feeling excluded, any solution
must look to solve this problem as well. Either by
mitigating the exodus from the men, or in helping
them from feeling excluded in the ffmrst place.
Therefore, tackling this issue requires interven-
tions on multiple fronts. Creating a change in cul-
ture requires early intervention, but such changes
take a long time to take effect. Therefore, more
immediate action is required as well.
Early intervention could be in the form of educat-
ing child caregivers to be less gender stereotypi-
cal in their daily interactions and verbal exchanges
with the children. Instead of lauding girls for their
princess-like appearances and niceness, whilst at
the same time complimenting the boys on being
tough, fun or assertive, a more gender-neutral
approach should be considered.
These small day-to-day interactions are part of
a bigger picture, forming the way children see
themselves and others in terms of gender, what is
expected of each gender, and what each gender
is and is not capable of. As parents and caregiv-
ers become increasingly aware of not attributing
different values to certain personality traits de-
pendent on gender, and thereby treating everyone
equally when interacting with children, children will
grow up with more equal expectations as to what
they and others can and cannot do and can and
cannot achieve in life. The authors of this report
see it as evident, when observing in male-domi-
nated online communities, that men more easily
identify with aggressive emotions and strategies
than “weak” and emotional ones. This trait can lead
to the problems being re-framed as political and
gender-oppressing of men, and a call-to-arms to
ffmght back against perceived evil oppressors, in-
stead of daring to talk about the negative feelings
that led the men there in the ffmrst place.
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Results & discussion of analysis
In essence, there is
a fine line between
having a place to
vent, seek boundaries,
and develop one’s
identity, and fostering
societally undesirable
beliefs and attitudes.
The former is a positive,
while the latter poses
the risk of causing harm
to others, physically
and/or emotionally.
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Centre for Digital Youth Care
As noted in an earlier section, there is a large
cultural discrepancy when comparing “angry men”
from the Nordic countries, to the rest of the world.
The unique Nordic culture of supportive commu-
nities, socially including groups and active out-
reach programs must be taken into consideration
both when evaluating the extent of the problem
in the Nordic countries, but also in regards to the
solution. Having this cultural inheritance to build
on lets the Nordic countries further elaborate on
strategies to reach the young men who feel left
out of the social inclusion; some of the established
programs and strategies could be tailored to this
speciffmc demographic, and establishing them in the
ffmrst place will not be met with the same level of
reluctance as in countries where social outreach
programs aimed at boys and young men are rare.
It is of utmost importance though, that this ffmeld is
concerning itself with young men with whom the
usual programs have not gained traction, so either
a specialized attempt must be made, or a dedicat-
ed effort to include these young men.
In a technical perspective, requiring some form of
identity authentication in order to create a proffmle
on social media would decrease the amount of
fake proffmles while at the same time making it
more risky to express certain opinions due to not
being 100% anonymous. However, this of course
only works on platforms where user accounts are
needed in order to post.
Many users on the anonymous forums use these
forums speciffmcally because of the anonymity
offered. Hence, creating authentication require-
ments would have the same effect as deplatform-
ing, causing users to migrate to more encrypted
forums, where anonymity is guaranteed. There is,
however, still the discussion of a place to vent vs.
birthing of radical opinions, which should always
be taken into account, when searching for solu-
tions to the issue of online misogyny.
Furthermore, throughout this report, and in previ-
ous research, it has been pointed out that people
need a place to belong, a place to have mean-
ing, and a place where they are respected and
acknowledged, and feel a sense of worth. Hence,
it seems counterintuitive to be telling the users of
these platforms, who have ffmnally found a place
where they feel at home, that the community they
have found is not good enough, and is not desir-
able. If that is the message being sent to them,
then they are once again being told that they
have failed. Many of these men have a lot of failed
interactions with other people in their past. Many
of them are therefore quite fragile and are battling
low self-esteem and self-worth, making it even
more crucial not to serve them another failure.
The community is filled with people who are at
their lowest. They suffer, they are alone, and while
they can talk about their plight on other spaces,
most people simply don’t get their issue. They will
be suggested to keep trying, man up, be more
confident, etc; many of these are unreasonable,
unrealistic, or make little of the suffering the person
is going through.
Thus, many people were left ”homeless” when the
[other forum] was banned. The forum attempts to
recreate such a home for some of them.
Alexander Ash
12
, founder of incels.co
Therefore it seems ill advised to outright combat
a community - as it is thousands of users’ online
home - whether or not one agrees with the senti-
ments posted there. Instead, either qualifying the
community itself, or trying to mitigate the social
dynamics that lead the men there in the ffmrst place,
would be optimal. If a change is to happen it has to
come from within the users themselves. They will
react negatively to any form of formal education
and cautionary rhetoric put forth by well-meaning
professionals, and will see this as coming from the
elite of blue-pilled normies.
Furthermore, if one was
to guide the user away from a certain forum, there
is a good chance that he would feel neglected and
alone once again. Many of these men have ffmnally
found a place where they are actually understood,
where their suffering is taken seriously, where they
are heard, listened to, and supported. Remove that
safety net, or tell them that it is not good for them,
and they will be left completely alone once again.
Therefore, the best way forward is to acknowledge
the value of these forums to these men, and to
gain a comprehensive understanding of what these
forums have to offer these men, which they cannot
ffmnd elsewhere. At the same time it is important to
qualify the support that these forums offer, so that
the support doesn’t become an echo-chamber
where vulnerable men can plot strategies to ffmght
back at others, instead of working with and under-
standing themselves.
With such an understanding comes the possibility
of offering alternatives in either the digital or the
physical world - alternatives which would reso-
nate with the men in question. However, it is still a
question of balancing on a very ffmne line between
them feeling understood and them feeling de-
meaned or mocked. Being the object of analysis
is never fun, and it makes it even worse when you
feel that the people analyzing you do not actually
understand you.
12
“Alexander Ash” is an online pseudonym and not the found-
er’s real name
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Results & discussion of analysis
The community is
filled with people who
are at their lowest.
They suffer, they are
alone, and while
they can talk about
their plight on other
spaces, most people
simply don’t get
their issue.
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Cultural analysis and preliminary conclusions
Cultural
analysis and
preliminary
conclusions
For many men, the online forums
which they frequent comprise
communities characterized
by support and brotherhood.
Advice is offered to current life
circumstances, support is given
when things are tough, and
experiences are shared to show
that no one is alone.
The communities offer a place to
share positive experiences and
be met with cheerful feedback,
but at the same time, they are a
place to vent and a place to turn
with one’s frustrations, challenges,
and difficulties in life. This is not
problematic in itself, but has the
potential of cultivating hate, and
of creating a hateful discourse
and misogynistic online culture,
which in turn has the potential
of spilling over into mainstream
media and society.
Such a spillover effect is detrimental to democ-
racy, and the democratic nature and discourse
of the Nordic societies, given that it can cause a
backlash on gender equality due to entire groups
in society withholding from participating in the
public debate. Therefore, while participation in
certain online communities may not pose a threat
to the individual or to his immediate surroundings
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per se, it can pose a threat to democracy at large,
seeing as it can skew the debate and leave whole
groups reluctant to participate by instilling hostile
narratives instead of bridging the social and cul-
tural gaps of the vulnerable men and society.
However, any solution must consider the fact that
the young men, engaging in the communities
whose rhetorical spillover could undermine dem-
ocratic participation, do not initially seek to join
such digital warfare. As the communities are often
meant as a safe haven to discuss male vulnerabil-
ity, hardships and social troubles - as well as the
freedom to hold politically unpopular opinions in
a freedom of speech-based forum, it is for these
reasons, not any derived toxiffmed or malicious
intent, that the men initially seek them out.
not himself say anything about an urgency to act
upon the feminization of society. However, there
is no way of knowing whether or not he feels this
way and, more importantly, whether or not others
interpret his statement as a call-to-arms.
In the data gathered for this
report, however, no indications
of intentions to act upon
misogynistic opinions have
been noted.
The numerous and vulgar displays of misogyny
seems rather to take the form of venting, seeking
advice, establishing strong in- and out-groups,
rather than expressions of intention to act. This
further speaks to the notion of these forums and
online communities, as support groups and, as
one interviewee expressed it, “emotional homes”
for vulnerable men.
In the Nordic countries a systematic misogynistic
movement cannot be traced. It is not a gather-
ing of men, with an appointed leader and a club
house where they meet weekly, and discuss their
hatred of women, and plan their demise. But mi-
sogyny, antifeminism, and hatred of women does
exist in the Nordic countries. Though the easily
identiffmable movements with catchy acronyms
or portmanteaus for names do not have speciffmc
Nordic chapters, we do see their rhetoric and ide-
ologies shared across the Nordic countries, most
stemming from the US. As such it is estimated that
up to 850 users of Nordic origin have published
misogynistic content (posts, comments, tweets,
and retweets) on Twitter, Reddit, and 4chan within
the past year.
Considering the international attention which has
been given to the misogynistic communities, the
estimated number might appear low. However,
the quantitative data offers no options of conclud-
ing anything about passive consumers of misog-
ynistic content and how their role as bystanders
in these online societies might affect their beliefs
and opinions as well as their worldview.
The internet’s anonymity often promotes an
aggressive and sometimes borderline violent envi-
ronment when opinions clash. This is true for both
men and women. We see the online hatred di-
rected at women being more focused on gender,
sex, and appearance and to be more threatening
and outspokenly terrorizing, when compared to
hatred directed at men. Many men do not feel
Any democratic problems such
forums amass, must therefore
be considered to be prefaced by
a social and well-being crisis in
the men. Any solution seeking to
solve the democratic problem
must include a strategy to help
the men as well.
As can be seen from the data, online misogyny
and antifeminism is present in the Nordic coun-
tries. The presence of misogyny is not equal to the
presence of a threat to do physical harm though.
As professionals and “outsiders” we are tasked
with distinguishing between shitposts, actual opin-
ions, and intentions of action - a distinction that
can be quite difficult to make. For instance in most
of the forums investigated in this report, there is a
clear “us vs. them” discourse. For Nordic men this
is exempliffmed by the current, unacceptable state
of the world being due to an ever more feminine
(and female) government, and the misery of most
men being due to Nordic women only wanting to
sleep with top tier Chad. For instance, an allegedly
Danish user on 4chan’s /pol writes
“Women evolved to be controlled by men and to be
followers. Allowing them to lead was opening pan-
doras box. Women do all sorts of maladaptive shit
when they get authority. They can handle it about
as well as an 8-year old.”1
which quite clearly frames how he, along with the
majority of users on 4chan, see the feminization
of government as problematic. The user does
1
4chan.org/pol, post-id: 245850364
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Cultural analysis and preliminary conclusions
that current available support systems are able
to understand or help them, and in turn choose to
heed the symptomatic “Just man up!”-advice. This
can lead to the anonymous internet becoming
an arena for venting their frustrations, and turning
feelings of vulnerability into more masculine and
acceptable ones - anger and violence. Combining
this frustration and anger with a politicized free-
dom of speech-moniker, certain internet forums
can become a hotbed of emblematic “free” hate
speech, as both a psychological coping mecha-
nism, and a socially inclusive tool. The freedom of
speech must be upheld in any democracy, but it
must be considered a threat to democracy when it
becomes the weapon with which progressiveness
is fought. Hateful and violent online communities
are often targeting inclusiveness, diversity, equal-
ity and other progressive movements as these
often seek to empower those that have historically
not had power, i.e. anybody else than the aver-
age (white) man. Therefore those men, that feel
that they do not have any such power, can feel
overlooked or even threatened in such societal
developments. This can naturally lead to a reluc-
tance to join said development, or to even combat
it actively. In the Nordic countries where equality,
gender and inclusiveness are marks of pride, and
have been political key points for generations,
these international movements catch hold of
some men that feel never to have had that power
that they now see being relegated to others. They
see power and happiness as a zero-sum game,
where they lose what others win. They will ffmght
the so-called democracy that denies them what
they feel is rightfully theirs.
The propensity to reduce all of these communi-
ties to cesspools of vile and vitriol is very real, and
more than a few news stories have borne headlines
decrying all involuntary celibate men, or those
that choose to go their own way, as looming terror
threats. But when interviewed, most of these men
ask for compassion rather than assault riffnes.
This is not a simple case of identifying these
communities, and shutting them down. For many
of their users they are the only support and peer
system available. The strong democratic Nordic
model must be able to include these men, and to
acknowledge their situation, in an effort to extend
that very branch of inclusion that they are often
blamed for ffmghting against.
The recommendations to do so are both technical,
pedagogical, social and societal in nature, and a
precursory list follows below.
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Recommendations
Recommendations in the
analogue sphere
Spreading awareness of certain online cul-
tures and phenomena, not from a cautionary
point of view, but with the intent of creating
understanding and respect for the nature of
these phenomena, both in youth and adults.
Establishing “health units” at schools,
consisting of teachers, other professionals,
and students, that focus on the mental well
being of students, and that understand the
virtual aspects of student’s lives.
Paying extra attention to the “quiet” chil-
dren,
who have a tendency of going “under
the radar”, continuously offering them multiple
opportunities to be part of several different
positive social settings and interactions. Pro-
viding them with experiences of success in
regards to other people, and offering them a
place to turn, if things do not work out the way
they had hoped.
This, of course, is only relevant on platforms
where an account is needed to post content.
Platforms should be held accountable for
the content on their sites,
and should be re-
quired to meet certain standards and criteria
in regards to freedom of speech, ensuring a
tolerable tone, and protecting the users on
the platform. Witnessing hateful, harsh, and
derogatory content should not be a mandato-
ry part of the experience on any platform.
Recommendations in the
structural sphere
Early intervention in kindergarten and
preschool
building literacy and developing
a more equal perspective on the possibilities
and capabilities of each gender. This can be
achieved through a greater focus on gender,
gender identity, gender development, and
gender expression, and having these themes
as mandatory courses in the education of
teachers and other professionals working with
children and youth.
Updating and reforming sexual education
in middle school, to reffnect current society
and empower both men and women to feel
comfortable with themselves, their bodies,
and their sexuality, and with standing up for
themselves and others.
Legal juxtaposition of online and offline
offenses:
Law enforcement is expected to un-
derstand threats or hate speech of violence,
harm or any other anti-democratic means, on
an equal level with those made in a physical
space. Consequences, investigation and at-
tention must be parallel, as cyberspace is no
longer a separate arena, but a very real part of
our world.
Offering a wider and more inclusive “mas-
culinity ideal”
by breaking down the rela-
tively constrictive and stereotypical ways of
“being a man” that boys and young men are
currently presented with. Thereby empower-
ing boys and men to defy traditional mascu-
line culture and values through education
and information, and teaching them from
an early age to see women as their equals,
and men and women as having equal rights,
opportunities, and abilities. This can be done
Recommendations in the
digital sphere
Partnerships with the most troubled fo-
rums
to educate current moderators, or by
installing volunteers to help establish and
reaffirm the support systems that these online
communities are, for many of their users. By
mitigating the echo-chamber effect that these
forums can often hold, and by trying to build
bridges to the society that the users feel have
shunned them, the brunt of the toxic “us-and-
them” rhetoric and mindset could be avoided.
Youth as active upstanders:
Through
teaching materials and learning resources
focusing on the tone of the public debate
and the consequences of said tone to said
debate, young people should be encouraged
to become active participants and upstanders
against foul language in the public, democrat-
ic debate online.
Requiring identity authentication in order to
create accounts on social media platforms
would diminish the amount of fake accounts
considerably while at the same time holding
users to a certain standard, seeing as they
would not be completely anonymous.
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Cultural analysis and preliminary conclusions
through creating room for open, curious, and
nuanced discussions and dialogue on topics
such as masculinity, femininity, gender, sex,
emotions, and life challenges, both within
society at large and the smaller, closed, more
local milieus such as the classroom or the
friend group, and thereby inviting everyone to
be part of the change. Furthermore, this will
lead to a change and an expansion of gender
and masculinity norms by creating a narrative
where it is okay to not feel okay, where anger
isn’t the only acceptable emotional outlet, and
where negative emotions, such as sadness,
loneliness, and feeling hurt, are not signs of
weakness or vulnerability.
Creating a cultural and structural change
demanding more room for diversity and open
mindedness, where executing one’s freedom
of speech does not come with the potential
cost of being publicly or privately demeaned,
degraded, shamed, attacked, and/or violated.
Nordic countries. Through the development
of such technologies, a much broader and
precise mapping of Nordic misogyny incorpo-
rating mainstream platforms (e.g. Facebook)
and mainstream media forums (e.g. online
newspapers) becomes possible.
Recommendations for
future research
Investigating spikes in the amount of content
posted on certain platforms or forums, tracing
these spikes over time, and assessing their
connection to events in the analogue world.
Determining the occurrence of misogyny and
(everyday) sexism on mainstream platforms
such as Facebook, and assessing the degree
to which this is due to a spillover effect from
less mainstream platforms.
Tracing the journey from being lonely to
ffmnding a place to belong within The Mano-
sphere by gathering data from active users of
these communities and platforms rather than
relying on anecdotal evidence.
Examining the exodus from The Manosphere.
Does the exodus mean the person has left his
former ideology behind or has he rather “just”
stopped being an active member?
Investigating possible overlaps between incel
culture and the far-right movement, as there
appears to be certain overlaps in ideologies
and worldviews.
To gain a thorough understanding of the
overall development and spillover of misogyny
further investigation is needed. In this regard
the use of artiffmcial intelligence in the form
of natural language processing has shown
tremendous potential in other regions of the
world. It is possible to “teach” hate speech
algorithms to center around misogyny and
use this artiffmcial intelligence to provide a more
comprehensive mapping of misogyny in the
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The manosphere
The
Manosphere
The manosphere is a term used to
describe online forums opposing
feminism, where men gather to
discuss gender, equality, and
masculinity with a pro-male focus.
Within the manosphere are, among others, Invol-
untary Celibates (incels), Men’s Rights Activists
(MRAs), Men Going Their Own Way (MGTOWs), and
Pick-Up Artists (PUAs). Each subgroup has its own
speciffmc ideology reffnecting the views and chal-
lenges of its members, but the overall ideology of
the manosphere primarily focuses on two aspects:
1.
Gender-essentialism, where men and women
are seen as completely different entities with
biologically different personal and physical
traits and
Some subgroups are in adversarial relationships with
one another, but they do all agree on the aspects
above. Furthermore, racism, homophobia, and
transphobia can often be found in comments and
debates within the forums of the different groups.
In this section, cross cultural analyses of different
parts of the manosphere will be brought followed by
more culture speciffmc analyses of the four aforemen-
tioned subcultures within the manosphere.
2.
Anti-feminism, where feminism is seen as be-
ing designed to oppress men and men’s rights
thereby threatening the societal balance
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Nordic feelings
Feelings are universal, but
the response to feelings and
emotions, and the level of
acceptance with which they
are met from society and peers,
is most definitely culturally
determined.
Most high-proffmle cases of violent attacks from the
Manosphere are from the United States and carry
a certain americanized notion of the individual’s
ffmght against an unfair system. “Humanity
has never
accepted me among them, and now I know why.
I am more than human. I am superior to them all.”
wrote Elliot Rodger, shortly before he set out to kill
as many “Stacy’s” and “Chad’s”
1
as possible, and
“I
can no longer bear the shame of inaction knowing
that our founding fathers have endowed me with the
rights needed to save our country from the brink of
destruction. Our European comrades don’t have the
gun rights needed to repel the millions of invaders
that plaque their country. They have no choice but to
sit by and watch their countries burn.”
wrote Patrick
Cruisus before his attack on immigrants in an El
Paso shopping mall, to save the US from the plight
of democratic feminine politics.
To compare the Nordic countries with the US, the
project group has applied Hofstede’s theory of
cultural dimensions. As a broadly applied tool in
distinguishing culturally determined psychological
baselines, it seems appropriate to establish a joint
Nordic proffmle, and compare it to an American ditto.
The dimensions analyzed include:
Distance to power,
Individualism,
(Societal) Masculinity,
Uncertainty avoidance,
Long term orientation, and
Indulgence,
For this project particularly distance to power,
individualism and (societal) masculinity will be
of interest.
Distance to Power
describes the feeling with which
those in the lower strata of a social system - be it
family, classrooms, workplaces or society itself,
accept being outside of inffnuence. A higher value
shows a propensity for accepting unequal sys-
tems, and a lower will point to a culture of chal-
lenging perceived unequal systems.
Individualism
describes the level to which mem-
bers of society are integrated into groups, outside
of immediate family. A high score will point to a
culture where members consider themselves
before the collective, and generally have fewer
relationships in which they are loyal, and support-
ive in case of conffnicts or threats.
(Societal) Masculinity
describes the preference for
historically male attributed traits and goals, such
as achievement, heroism, assertiveness and ma-
terial rewards for successes. A low score indicates
a preference for cooperation, modesty, caring for
the weak and quality of life. Most societies will still
exhibit a gendered cultural difference, but for both
men and women it will be skewed towards the
score for both.
The Nordic Countries score as follows in each
category
2
.
1
Stacy and Chad are terms originating in Incel communities
describing hypergamous women and sexually greedy men,
both seen as enemies. Has since been adopted by many
other online communities.
2
Numbers extrapolated from https:/
/www.hofstede-insights.
com/. Each category spans from 1-100, where 100 is total
dedication to the category, e.g. a score of 100 in Mascu-
linity will denote a totally Masculinity-oriented culture in a
given country, whereas a score of 1 will be the opposite - an
extremely femine culture.
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The manosphere
Denmark
Denmark
Sweden
Sweden
Norway
Norway
Iceland
Iceland
Finland
Finland
Power
distance
ower
distance
18
18
31
31
31
31
30
33
Individualism
Individualism
74
74
71
71
69
69
60
60
63
63
Masculinity
Masculinit
16
16
5
8
8
10
10
26
26
Uncertainty
Avoidance
Uncertainty
voidance
23
23
29
29
50
50
59
59
Long Term
Orientation
Long Term
Orientation
35
53
35
28
28
38
Indulgence
Indulgence
70
78
55
67
57
Which presents a Nordic average of:
ordic
A erage
Nordic
Average
ower
distance
Power
distance
28,6
28,6
Individualism
Individualism
67,4
67,4
Masculinit
Masculinity
13
13
Uncertainty
voidance
Uncertainty
Avoidance
42,2
42,2
Long Term
Orientation
Long Term
Orientation
7,8
37,8
Indulgence
Indulgence
65,4
65,4
still be feeling a need for a group to belong to, but
In
spite of few outliers (Denmark in Power Distance,
furthermore feel that these are not “normal” in that
Finland in Masculinity) the Nordic countries broadly
culture, and that they have a hard time ffmnding one.
ffmt into a joint understanding of a “Nordic culture” -
ower
Individualism
Masculinit
Uncertainty
Long Term
Indulgence
here termed
The Nordics.
distance
voidance
Orientation
The
ower
Individualism
Masculinit
Nordics have a low average score in Mascu-
Uncertainty
Long Term
Indulgence
linity, even
voidance
with Finland as the higher outlier at
The Nordics
seem to consist of a culture that will
distance
Orientation
The United
40
91
62
46
26
26. Without the outlier the average would be only
challenge perceived injustice through the system
S es
9,75. This shows a Nordic culture that is, in Hofst-
itself,
seek
The United
and
40
to change it from within. I.e. a relative-
46
26
91
62
ede’s terminology, very effeminate, and therefore
ly
es
acceptance of distance to power, and a belief
low
S
will prefer social strategies that help the group,
that a system, even though unjust, can be changed.
and will form supportive initiatives when mem-
bers are in peril, and the members will in turn feel
The Nordics have a moderately individualistic
enabled to join these.
proffmle. With some cultural adherence to groups
outside of the family, but still to a large degree
As such, for the report, a joint Nordic cultural pro-
consider themselves to be individuals before they
ffmle will be employed.
are part of a group. This is not a social prefer-
ence, but an analysis of status - meaning that the
members of a largely individualistic culture can
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The American proffmle is as follows:
Power
distance
The United
States
40
Individualism
Masculinity
Uncertainty
Avoidance
46
Long Term
Orientation
26
Indulgence
91
62
68
In the three prioritized categories, large discrepan-
cies to the Nordic proffmle can be seen.
The Nordic proffmle seems to question authority
and power structures to a slightly larger degree
than the American, and also to believe in systemic
changes to unjust systems. The American proffmle is
slightly more adhering to established hierarchies
as a whole, which doesn’t mean that all individu-
als in the culture accept the system, just that the
culture as a whole does. This can lead to high
degrees of frustration among such members.
The Nordic proffmle is moderately less individualis-
tic than the American counterpart. This means that
to a moderate degree, the culture is set up around
systems, groups and communities outside of the
immediate family, be it via schools, after-school
programs or hobbies. This does not mean that
all individuals in the culture are part of these, but
rather that they are socially accepted and encour-
aged, and often established by society.
The Nordic proffmle scores extremely low in mas-
culinity, and when compared to the American it
becomes obvious that this might be the biggest
difference between the two cultures. The Nordic
proffmle shows an almost non-existent focus on
being the hero, the ffmghter of oppressors etc. The
low masculinity score instead shows a compara-
tively much larger focus in the Nordics, on helping
others and providing supportive communities for
those in need hereof.
In conclusion, this gives a
profile of the Nordic scope of
this challenge that strongly
differs from the American or
“Americanized” that has featured
in most headlines. It would
seem to provide a reasonable
understanding of the problem of
angry young men to have different
symptoms in different countries.
Whereas the American culture has a propen-
sity for “heroism”, gun-love and jumping on the
proverbial grenade to save one’s (digital) brothers,
the Nordic alternative might focus on ffmghting the
perceived evil system (feminism and the effemi-
nate society) in different ways. The cultural proffmle
would suggest an approach focused on helping
the men stuck in a negative spiral, and to do so
from ffmghting the system keeping them there, rath-
er than the representatives of the system, as the
men aren’t trying to be heroes (masculinity-trait),
but rather ffmght the unjust system (power distance).
This means that Nordic and American men might
very well have the same negative and psycho-
logically detrimental emotions and feelings, but
that the outlet and social coping is very different
depending on country of origin. As the focus of this
report is both the men’s well-being as well as any
potential anti-democratic coping strategies, it is im-
portant to understand that the underlying problem
might very well result in different symptoms.
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The manosphere
The Nordic
Manosphere
Most groups within the manosphere will state to
be ffmghting for a greater good - society, actual
equality, fair justice or simply a better world. They
identify several things eroding society, and point
out how women are to blame for all of them. Most
often the anti-feminism or outright misogyny
is combined with a hatred and fear of minority
groups, and immigration.
historically protected them from outside forces, then
society will falter and succumb to “enemy invasions”.
Their ffmght against islam and other outside forces
must therefore also start from within, by combating
feminists and other progressive movements.
Arguing against animosity
As misogynistic targeted posts were readily found
on all surveyed platforms, and conffmrmed by
experts and young focus groups alike, there is still
cause for concern. Coupling this with the concept
of ‘motivated reasoning’, where individuals assess
information in a way that ffmts a certain goal or end
regardless of accuracy
3
the level of concern rises
even further. It is important to note that individuals
do not hold inaccurate beliefs because they fail to
think, or do not understand the information they
are presented with. Rather, individuals hold inac-
curate beliefs because they engage in deliberate
cognitive reffnection motivated by a certain goal-di-
rected bias.
4
As such, many discussions observed
in the online forums here investigated revolved
around the, for the given platform, commonly held
beliefs about the personal and societal misfor-
tunes of the users and countries in question being
due to the ever increasing feminization of the
Nordic countries.
The goal-directed information processing bias
may strengthen the individual’s affiliation with
the group and the views of the group
5
creating
a strong sense of an ingroup vs an outgroup.
Deffmning oneself as part of the ingroup entails
distancing oneself, and the group as a whole, from
the outgroup. Distancing oneself maximally from
opposing views can further conffmrm one’s place
within the ingroup, seeing as one has no affiliations
“Well congratulations to Western
European women. You’ve succeeded
in harassing and ridiculing your
own sons into suppressing many of
their masculine instincts. To your
surprise, you didn’t enter a feminist
Nirvana, but paved the way for an
unfolding Islamic hell”
Breivik, 2011
Part of the ethno-nationalist and islamophobic man-
ifest Anders Breivik sent to 1.003 select emailad-
dresses hours before his terror attack in 2011, is
dedicated to pointing out how feminism and the
empowerment of women via sexual autonomy has
allowed islam’s entry into the Nordic countries.
“Feminist culture will eventually
end up being squashed, because
the men have either become too
demoralized and weakened to
protect their women, or because
they have become so fed-up with
incessant ridicule that they just
don’t care anymore”.
Breivik, 2011
The hyper-conservative argument seems to be,
that if women stray away from the men that have
3
Kahan, D. M. (2013). Ideology, motivated reasoning, and
cognitive reffnection. Judgment and Decision Making, 8(4),
18.
Kunda, Z. (1990). The case for motivated reasoning. Psycho-
logical Bulletin, 108(3), 480–498.
Nyhan, B., & Reiffner, J. (2010). When Corrections Fail: The
Persistence of Political Misperceptions. Political Behavior,
32(2), 303–330.
4
5
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with the outgroup whatsoever. This can endorse
the individual to hold more extreme views and
positions than the individual would in the absence
of a clear outgroup with opposing views. This can,
in turn, lead to more polarization in online commu-
nication and group formation, which might have a
spillover effect on the offline sphere.
Due to the cognitive information processing
bias, trying to challenge the antidemocratic and
antifeminist views held by some men can back-
ffmre, in that it can increase the strength with which
these views are held, rather than creating a more
nuanced, multiple-sided perspective
6
. In a Nordic
context this can be seen when well-meaning
professionals (be they teachers, care givers, pol-
iticians or the like) utter their opinions on how to
deal with certain matters and are immediately shot
down, and their arguments turned around to prove
the opposite point of the one they are trying to
make. For instance, an allegedly Norwegian user
on 4chan’s /pol comments the following on a post
encouraging counter-protesting:
“why? normie
[People outside of the subculture]
protests are just virtue signals
[perjorative neologism
for a disingenious showing of “good” actions done
to further one’s own agenda or social standing].
Let the antifa terrorists show the world what com-
munism really is, they even have free power and
water so they can’t fail. lol”
7
Even though counter-arguing can appear futile
and counterproductive as such, a steady stream
of carefully placed information can serve to create
enlightenment and awareness. *Carefully placed’
in this respect meaning not throwing it head ffmrst
into the lion’s den, but rather working its way
slowly from the outside inwards, and placing in-
formation where there is a chance it will resonate
with the recipient - which will often mean different
online forums than the most misogynistic, thereby
hoping to create a reverse spillover effect.
6
Chemnitz, E. (2019). Contradicting Incels probably won’t
change their minds - indications of motivated reasoning in
submissions on the subreddit r/Braincels.
4chan.org/pol, post-id: 262444636
7
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The manosphere
“Feminist culture
will eventually end
up being squashed,
because the men
have either become
too demoralized
and weakened to
protect their women,
or because they have
become so fed-up
with incessant ridicule
that they just don’t
care anymore”.
Breivik, 2011
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Centre for Digital Youth Care
General challenges of
aggressive communities
Although all forums and communities are unique
and pose different challenges, and offer different
approaches to their users, several effects of the
activities can be generalized. They must be under-
stood in a context of aggressive online communi-
ties, and are challenges professionals most note in
any attempt to solve the democratic and egalitari-
an puzzles they pose.
Spillover
Several terminologies and ideologies cross from
one chapter of the manosphere to the others. As
they all are made up of thousands of users, it is
impossible to theorize about all of them at once,
but the broad strokes are identiffmable. As such
there seem to further be a large fetishization of
self-pity in most communities; a strong narrative
of just how downtrodden the users themselves
are, and how unfairly they are being treated by
women, society of feminism.
Many of the communities also reffnect on their
situation in a quasi-militaristic jargon, where they
see themselves as a sort of resistance movement
opposing the occupation of anti-men policies
or cultures; a manospheric David thwarting the
feministic Goliath. In lieu of this framing, the calls
for policy change are voiced as “rightfully ffmghting”,
“doing it for my comrades”, “saving future gener-
ations from…” and so on. Though this itself is not
violent in nature, it lends creed to the thought that
it needs to be.
The focus is often on a perceived eternal gen-
der-struggle that the proponents of the manosphere
feel that men are losing. The feminization has
deprived them of rights and power that men once
possessed, based only on the fact that they were
(white) men, and therefore they are obligated to ffmght
the powers that combat this former privilege.
In seeing power as a zero-
sum game, they see the
empowerment of women as a
disempowerment of men, and
therefore an attack on them and
all men. Therefore they are not
only allowed to fight feminism
and women, but obligated to.
“Crabs in a bucket”
One challenge to most counter-cultures in
which the users congregate on a joint negative
or self-defamatory basis is that of the “crabs in a
bucket”. When one user will look to “ascend” (in the
case of incels, when a user is closing in on forming
a meaningful relationship with a woman), the other
users will try to spoil the ascension with messag-
es of hopelessness (“She only wants you for free
meals!”), comments that belittle the ascension (“So
what if she likes you, you’re worthless to 99,99%
of the other women!”), or attacks on the ascension
object (“I bet she’s fat anyway!”).
The crabs in a bucket-theory suggests that the
users of such a community will seek to protect the
community from defectors by pulling them back
in. This goes even for the users that are ascending
from the community (i.e. attaining what the coun-
terculture is based on needing), because if one
user can attain it, it will put a pressure, and even
responsibility, on the rest. To free all of the other
users of this responsibility, ultimately cementing
the moniker of perpetual victims, it is important that
no-one escapes the proverbial bucket.
By keeping as many “crabs” in the “bucket” as
possible, the counterculture is also forming an
argument of validity by numbers; our feelings and
thoughts must be serious, otherwise we wouldn’t
be so many having them. Therefore the “crabs in a
bucket”-mechanism is both serving to protect the
psychological and social needs of those utilizing it.
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The manosphere
This means that in working with this set of coun-
tercultures, one should expect to meet extreme
resistance from both persons and communities
alike. Attacking the effort, negating the approach
or defending against unwanted help are all strat-
egies employed when reaching out to, or working
with, this set of countercultures.
Freedom of (misogynistic) speech
The crux of the internet is a freedom of speech, and
an unhindered access of knowledge and people.
In its purest form the internet will allow its users to
seek out information and communication on any
topic, and from any perspective they would wish.
Sadly, within the digital landscape some users
seek easy answers to difficult questions. Through
years of work with Nordic youth, youth culture,
and young men, and from focus group interviews,
it has become clear that most of the young men
congregating to combat the perceived feminist
oppression, are doing so out of frustration and
unhappiness rather than hatred and animosity.
Although the internet is useful for challenging
ideas, when the victims of these manospheric
mindsets congregate online, they will often seek
not to have their ideas challenged, but rather forti-
ffmed. A challenge to the ideas will be seen as an at-
tack on the community and its users and is there-
fore unwanted, thereby cementing the precarious
sense of belonging to a digital counter-culture in
opposition to those physically closest to the users
- classmates, peers, immediate community.
The current investigation should not be perceived
as an attack on these communities, but rather as
a foray into understanding the psychological and
social currents leading to them, and a bridging of
the gap between the existing social policies and the
policies needed to reach these at-risk young men.
From information gathered
through interviews and digital
observations it appears that
antifeminism often rises from
the ashes of social yearnings of
belonging and acceptance.
When faced with an identity of loneliness and being
the “outsider”, it is easier to point ffmngers at the com-
munity from which one is lonely, rather than at one-
self. It furthers a psychological coping mechanism to
becry their malevolence and ignorance, rather than
one’s own social shortcomings and awkwardness.
This furthermore positions oneself as a downtrodden
minority - the social underdog. A much more pleas-
ant position, compared to the alternatives.
Far from the headlines of terror
attacks and killings are the
thousands of young men who, in a
desperate need for belonging and
purpose, feverishly cling to the
idea of being part of something
- even if it is a destructive and
misogynistic counter-culture.
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Centre for Digital Youth Care
Incels and
everybody else
The term “incel” has gained notoriety and seen
widespread use over the past ffmve to six years. The
INvoluntary CELibate men blame their misfortune
on women, sexually greedy men and society, and
seek revenge on everybody but their own; “the
incel rebellion has already begun!
8
”, as one mass
murderer decreed.
According to Google Trends the term “incel” gained
traction in 2017 and exploded in spring 2018. Alek
Minassian, the author of the aforementioned “incel
rebellion”, attacked 24 and murdered 10 people in
Toronto in april 2018. The term “involuntary celibate”
was coined in the late 1990’s by a woman in Otta-
wa, Canada.
Alana’s Involuntary Celibacy Project
was
an early forum for those who “have had life-long
difficulty starting dating or forming relationships”
9
.
The term was appropriated by the active users over
the years, and the new meaning was cemented in
the 2014 Isla Vista-attacks
10
, where Elliot Rodger
killed 6 people and injured 14. During the attack
Rodger uploaded a video titled
Elliot Rodger’s Ret-
ribution,
in which he outlined his hatred for wom-
en and popular men as they were at fault for his
inability to ffmnd romantic and sexual partners. Elliot
Rodger has since been used as a prime example
of a violent incel, and is heralded as “the supreme
gentleman” and a deity in some incel communities.
His manifest speaks to a life of loneliness and feel-
ing “outside” of social life.
8
Alek Minassian, The Toronto Attacker who killed 10 people
by driving his van into a crowd.
Alana’s Involuntary Celibacy Project https:/
/web.archive.
org/web/19970525065352/http:/www.ncf.carleton.
ca:80/~ad097/ic-home.html
10
9
Elliot Rodger, a 22-year old self-proclaimed Involuntary
Celibate man who was active on incel-forums, shot,
stabbed and killed several people, before he killed himself.
He left behind a manifesto, and several video recordings of
himself, both attributing the attack on his celibacy. https:/
/
www.bbc.com/news/world-us-canada-43892189
100
Interest over time
75
50
25
Note
1.
jan.
2004
1.
nov.
2008
1.
sep.
2013
1.
jul.
2018
Time period
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The manosphere
Humanity… All of my suffering in this world has been at the hands of
humanity, particularly women. It has made me realize just how brutal
and twisted humanity is as a species. All I ever wanted was to fit in and
live a happy life amongst humanity, but I was cast out and rejected,
forced to endure an existence of loneliness and insignificance, all
because the females of the human species were incapable of seeing the
value in me. This is the story of how I, Elliot Rodger, came to be. This is
the story of my entire life. It is a dark story of sadness, anger, and hatred.
It is a story of a war against cruel injustice.
Elliot Rodger, Isla Vista perpetrator
Although the incel community has no leader or
foreperson, only a group of idols and a pantheon of
murderers and terrorists who, in some participants’
minds, have fought back against the oppression,
they are still a group of signiffmcance to the present
research. As there is no central governing body,
nor a central list of political positions, values and
virtues, any analysis of the incel community is done
via observations and impressions formed through
digital and physical meetings and interviews.
Websites such as Incel Wiki and incels.co can shed
some light on the culture, but none are official per
se. There is an ongoing debate within the incel
community of whether users on incels.co are
actual, to-the-core incels, or wannabe-incels, who
haven’t experienced anything remotely close to the
suffering “real” incels have. Within the incel com-
munity it is the common perception that too many
non-incels (i.e. researchers, journalists, normies,
etc.) snoop around on incels.co.
As any man would be interested in any sex, any
time, women will be able to have sex whenever
they want, if they just lower their standards.
It is a common understanding that few men will
have most of the sex. As men are able to have
several sex partners, it therefore follows that the
vast majority of women will sell their sex to the
same select group of a few men. These men will
be naturally gifted with certain traits - above aver-
age height, square jaw, strong wrists etc. - will be
called “alpha” or “Chad”, and will of course enjoy
sexual and societal attention. It is possible for a
“beta” to ascend to a sexual level, but as it will
be by momentary means (typically money), the
ascension will crumble as soon as the means are
gone (i.e. the money is used up). These temporari-
ly ascended men are called “beta-bux”.
The women who are aware that this transaction
is happening, and that they are in control of it, are
called “Stacy”. They will lean into the sexual power
they are biologically given, and seek to maximize
it by sexualizing their appearance and social sta-
tus, amongst other things by communicating sex-
ual openness (push-up bra, lipstick etc.), but not
(openly) sexually engaging with too many men, as
this will diminish their value in the “marketplace”.
The women unaware of the sexual transactional
nature of society are called “Becky”. Becky will
most likely be a feminist, and seek to dominate
men through political and philosophical discus-
sions that she will always lose (because men are
smarter), unless the men let her win, in hopes of
her rewarding them with sex. As Becky isn’t as nat-
urally attractive as Stacy, she will try to increase
her market value by for instance pretending to
be nerdy. Becky will be able to have sex with
high-ranking males, but will not be able to marry
one because of her naturally mediocre looks. She
will have to settle for a second-tier man, when she
wants to marry and raise a family. Only Stacy will
be able to marry Chad.
Women - according to incels
The main idea of the incel community is that sex is
a commodity traded from women to men, to obtain
certain goods in society - safety, ffmnancial stability
and/or status.
As all men seek sex all the time,
it is up to the women to choose
who to give sex to, and thus to
set the “price” for it. The idea of
the INvoluntary CELibate woman
does not exist.
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Anti-feminism or misogyny?
The misogyny of the incel culture is blatant, but
furthermore it is also a detriment to the egalitarian
feminism sought after in the Nordic countries. Re-
ducing women to sexual proprietors with no ability
to think nor create is obviously an attack on women’s
rights and any equal opportunity agenda, but is also
inferring a wider attack on an equal and democratic
society. This culture, if put into effect, will keep wom-
en from ever being in a position to create or think,
thus becoming a self-fulffmlling prophecy.
Unfortunately, there will also be an inferred
attitude towards those women who do create or
think, belittling or undermining their results and
positions: As women are thought to be incapable
hereof, and only function as sexual vendors, any
commendable output cannot have been created
by a woman, and will either have been made by
a man in exchange for sexual attention, or the
output is actually bad, and have only garnered
positive attention because of sexually starved
men enabling it. These men will be deemed “white
knights” trying to save the women from their just
fate, and are - in spite of any sexual attention - a
low tier of males; feminists are understood in the
same manner.
Feminism as a whole is thought to be a social con-
struct, only made to give inferior women (Beckys)
access to an artiffmcially leveled playing ffmeld, by weak
men who use this catering as a sexual access to
feminist women. Feminism is a logical outcome of
the advanced technological workplace, as this di-
minishes the need for “real” men, and real thinkers/
creators. The artiffmcial societal power that feminist
women will experience, is used by them to further
undermine the innate power of men (as per their
naturally superior physical and cognitive capabilities),
and thereby undermine their sexual strategy.
Why hate?
From the outside, the most obvious emotional com-
ponent in analyzing incel groups is anger and dis-
dain. Yet when diving under the vitriol on the surface,
it seems that sadness and unhappiness provides a
clearer understanding of the men herein.
Through observations on forums such as incels,co
and analyses of manifestos written by self-pro-
claimed incels, it is clear that many men identi-
fying as incels have multiple experiences of not
ffmtting in, and overall feel excluded from the social
arenas they frequent in the offline world - school,
work, leisure activities, etc. They often come off as
socially awkward worsening the sense of exclu-
sion further.
Many have tried engaging in
offline social contact, but have
been rejected, and feel they
have failed miserably, creating a
sense of sadness, loneliness, and
of being an outcast.
This poses many to seek help and understanding
online, and to try to ffmnd like-minded individuals,
who might even have similar experiences, and
who know what they are going through. This is one
way into the incel ‘community’. As such, the incel
‘community’ can be seen as an online self-help
group, where sad, suffering, vulnerable men offer
each other advice and comfort.
Identifying as incel entails certain views of women
and of the world. This can have quite a salvatory
and redemptive effect as it offers an explanation
of one’s misfortune and a target for one’s feelings
of frustration. It offers palpable explanations that
remove all responsibility from the individual and
diverts it to factors outside of the individual’s con-
trol, and therefore responsibility - appearance, the
societal structure and the resulting unfair division
of (sexual) goods: “It’s not your fault. It’s their fault.
Let’s band together against them!”
Feminism is therefore an attack
on human (male) rights, and
should be combatted both
argumentatively on the internet
and in society in general.
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The manosphere
Perception of masculinity
Many boys and men feel that sadness or insecu-
rity is not a legitimate emotion for them to feel let
alone express. The traditional masculine ideology
is deffmned as white, heterosexual men dominating
women, other races, and sexual and ethnic minori-
ties.
11
According to Bosson & Vandello (2011)
12
man-
hood is a constant battle of proving oneself as a
man through aggressive and “manly” actions. There
is no room for emotionality and for being “soft”,
and
if
one has engaged in “feminine” behavior (e.g.
cried) one must do something “manly” afterwards
in order to regain the sense of being a man.
Interestingly, Danish men do not perceive man-
hood to be as precarious as men from the US do.
13
According to DiMuccio et al (2017) this is due to the
presence of more traditional gender norms in the
US (focus on competition, aggression, dominance,
and restrictive emotionality) compared to Denmark
(focus on empathy, treating each other well and
with respect, and living a good life). Danish men
tend to see aggression and aggressive behavior
as childish and immature, and therefore unmanly.
Furthermore, Danish men see manhood as con-
trasting boyhood (you are a man when you’re not
a boy) whereas American men see manhood as
contrasting womanhood (you are a man when
you’re not a woman). Following this, Danish men
see unmanly men as immature whereas American
men see them as lacking masculinity.
14
Given the
cultural analysis of the Nordic countries provided
above it seems plausible that men from the other
Nordic countries will perceive manhood in the
same manner Danish men do.
Interestingly, compared to societies with less
equality, like the American, where aggression and
antifeminism are seen as signiffmcant, masculine
traits, there is a lot less violence in more equal
societies, like the Nordics, where traditionally
feminine traits, such as being nurturing and having
close, intimate relationships with friends, are
deemed signiffmcant aspects of manhood.
15
However, men experiencing not
having access to close, intimate
relationships might feel negative
emotions, such as frustration,
sadness, and jealousy, over not
having what others do, while at
the same time not being offered a
way of expressing their manhood
in, by Nordic standards, socially
acceptable ways. This can lead to
the search for emotional refuge
and outlet in less traditional
groups and relationships - namely
the virtual ones.
This is due to boys and men being offered a rather
constrictive masculinity ideal to ffmt in to, even in the
more egalitarian societies like the Nordics, leaving
little room for “softness” and “feminine” emotions,
as men are often expected to be strong and to
tough it out, when dealt emotional blows. That
leaves a very narrow range of “legitimate” emo-
tions when facing emotional obstacles, leaving
many to express their sadness as anger, as this is
one of the few, acceptable, manly, emotions.
11
Bloksgaard, L., Christensen, A., Jensen, S. Q., Hansen, C.
D., Kyed, M. & Nielsen, K. J. (2015) Masculinity Ideals in a
Contemporary Danish Context, NORA - Nordic Journal of
Feminist and Gender Research, 23:3, 152-169
Bosson, J. K., & Vandello, J. A. (2011). Precarious manhood
and its links to action and aggression. Current Directions in
Psychological Science, 20(2), 82–86.
DiMuccio, S., Yost, M.R., & Helweg-Larsen, M. (2017). A
Qualitative Analysis of Perceptions of Precarious Manhood
in U.S. and Danish Men. Psychology of Men & Masculinity, 18,
331–340.
DiMuccio, S., Yost, M.R., & Helweg-Larsen, M. (2017). A
Qualitative Analysis of Perceptions of Precarious Manhood
in U.S. and Danish Men. Psychology of Men & Masculinity, 18,
331–340.
15
DiMuccio, S., Yost, M.R., & Helweg-Larsen, M. (2017). A
Qualitative Analysis of Perceptions of Precarious Manhood
in U.S. and Danish Men. Psychology of Men & Masculinity,
18, 331–340.
12
13
14
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Centre for Digital Youth Care
MRAs
The Men’s Rights Activists is a reactionary movement,
meaning, it has emerged as a reaction to another so-
cial movement gaining support and momentum - in
this case a reaction to feminism and multiculturalism
(e.g. MeToo and Black Lives Matter).
MRA’s can, in some instances, divert from past
egalitarian movements such as the aforementioned
BLM and MeToo, as it is focusing rather on removing
rights from others, than gaining some for its own.
Many key objectives for MRA’s are to roll back or halt
the changes other movements are making.
They are trying to attain this goal by focusing on
key feminist issues, such as equal pay, sexual
assault, abuse against women, and the represen-
tation of women in popular and entertainment
media, from a conservative “men suffer more than
women, and women are actually just trying to
blame men for their problems” point of view. Most
rape stories are perceived as false, and cam-
paigns like #metoo are seen as “witch hunts” de-
signed to demonize men. By combating the fem-
inist goals, under guise of them attacking women,
they aim to reframe an anti women’s-rights-move-
ment as a Men’s Rights Movement.
Most MRA movements see rights and power as a
zero sum-game. Here the notion of women and
minorities gaining the same liberties and societal
inffnuence as them is a threat to what they have
always had. What the others gain, are feared to be
lost on their own account. Therefore the feminist
movement gaining traction throughout the last
decade, becomes extremely threatening to the
ipso facto sovereignty of the white man. Further-
more, the MeToo-movement, aiming at protecting
women from men, is seen as an attack on the
rightful rule over the sexual landscape, and there-
fore also an attack on said sovereignty.
Thus, Men’s Rights Activists are
not only interested in protecting
the rights of men, but also in
cutting short the rights of women.
Interestingly, MRAs and feminists focus on a lot
of the same issues; e.g. oppressing gender-based
stereotypes, violence and aggression in men,
the overlooking and ignoring of assault against
men, the skewed division of parental leave and
child care, and the lack of openness towards men
showing emotions among other issues. Howev-
er, where feminists see this as being the fault of
the patriarchal society and gender-based norms,
MRAs see feminism as the root cause.
Users attending the subreddit /r/mgtow are
also likely to attend other similar forums
- a higher number shows a higher propensity of
overlapping users.
https:/
/subredditstats.com/r/MGTOW
Users on /r/mgtow use certain words more than others, and these
keywords can give an understanding of the general attitude of the
forum, as well as the topics discussed. A higher number shows a more
frequent use of the word.
https:/
/subredditstats.com/r/MGTOW
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The manosphere
MGTOWs
Whereas Men’s Rights Activists try to change society
to include more rights for men, Men Going Their
Own Way are trying to form new societies, free of
the burden of feminism. As MGTOW sees society as
defunct of meaning and power, as it has been cor-
rupted over the feminist growth and policy changes
in the last 20 years, MGTOW seeks to build commu-
nities and societies away from these ideologies.
MGTOW centers on the thought that women and
the feminist society are dangerous to men, and
that combating these is an act of self-preservation.
Women are using the gynocentric society and it’s
feminist strategies to ffmrst live in hypergamy in their
youth, by exchanging men for “higher value”-men
until they plateau because of their biologically
determined decline in beauty, where they will
make a man marry them, only to later divorce
him to take his money, and the relationship to the
kids she made him raise. This thought is build on
both an extremely malicious intent attributed to
all women, and a series of anti-men systemic poli-
cies, i.e. sexual autonomy by way of free abortions,
legal authority by way of bias against men in family
courts, and general female privilege in society.
Often MGTOW-communities will have a base in
political organizations ffmghting one or more of these
societal aspects, but many observed communi-
ties will be talking about “going ghost”, i.e. leaving
society, to live wholly outside of it. This thought
transcends national borders, and is mostly discussed
on a philosophical level in international forums, and
executed in smaller national or local groups.
Entering the misogynistic subreddits is often pref-
aced by a warning. When a subreddit is quaran-
tined, it is under supervision by forum moderators,
and could potentially be closed.
The largest international MGTOW platform is the
subreddit /r/mgtow which in early 2020 was quar-
antined, meaning it doesn’t show in search results,
and users have to directly type in the address to
access it. Before it’s quarantine it held more than
144.000 active users and subscribers, who have
since spread to other communities.
There’s a large overlap between the MG-
TOW-community and MensRights (typically MRA),
pussypassdenied (failed courting attempts) and
other aggressive and gendered subreddits.
The most used keywords indicate that the MG-
TOW-forum focuses on feminism and women to a
much higher degree than on the men themselves:
The term “plantation” is unique to the MGTOW-
ideology, and is a reference to the slaves in The
United States, who worked and lived on plantations,
and whose life was determined by the slave-owners
who held all rights, and beneffmtted from the work
of the slaves. Here, the men are slaves, the women
slave-owners and society is the plantation. To “leave
the plantation” means to leave society.
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PUAs
PUA - PickUp Artistry - is the effort of making a
science out of seduction. PickUp Artists hone their
skills through communities online, and in real
world-groups, that meet to apply and evaluate the
strategies and tips that have been learned online.
PUAs see women as goalkeepers or defensive
lines on a soccer pitch, that have to be defeated or
tricked before the prize - sex - can be had. These
strategies often focus on negating the woman’s
right to sexual autonomy, by trying to strategize
around the possibilities of her declining sex, and
as such is critical of feminism and female empow-
erment. PUA is not the art of getting her to say yes,
it is the art of not having her say no.
The PUA-community employs language that is
historically distinctly masculine, lending terminol-
ogy from sports, wars or business-settings. E.g.
the PUA will run games, strategies or attacks to
pick up the target or goal, some of which will try to
raise his market value or lower hers. This terminol-
ogy furthers the anti-feminist setting, as seduction
is reduced to either a battle to be won, or a hostile
business takeover to be done.
A lot of the strategies employed in PUA communi-
ties are said to be scientiffmc in nature, but very few
prove peer-reviewed or laboratory tested. Ideas
around neuro-linguistic programming, domi-
nance theory or
attraction triggers
linger on in the
community, yet all have been disproven to further
any seduction efforts. E.g. “negging” describes a
concept, where a woman’s idea of her own value is
diminished (typically by criticizing her) so that she
in turn will heed for the PUA’s acceptance, hope-
fully by sleeping with him.
One of many controversial aspects of the PUA
community is LMR tactics - Last Minute Resis-
tance Tactics. These are used if a target declines
actually having sex at the last minute - in the PUA’s
apartment, or even in bed. As PUA’s have been
the suspect of rape-charges, LMR tactics are
thought to circumvent any such allegations, whilst
still reaching the goal of having sex. LMR tactics
will often focus on “excuses” women can give
for declining sex, in spite of being in a sexually
charged situation. The PUA can say that he is okay
with having sex with a woman on her period, he
can take her hand and put it on his body instead of
touching her, etc. All in the name of lowering her
physical or mental resistance to having sex, and
convincing her that she wanted it.
LMR is criticized as a borderline rape-tool, but is
developed to tread the line between amoral and
illegal actions carefully.
Therefore there must be a strong
focus on communities demoting
women to targets, marks or goals
while at the same time discussing
how to “not-rape”.
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The manosphere
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Forums of
interest
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Forums of interest
Twitter
“When it happens, it happens on Twitter” is the famous slogan of
one of the world’s biggest social media. This has rung true since the
site’s rise to digital fame in the late 2000’s, not only for equalitarian
#MeToo- and #BLM-movements, but also for misogyny, personalized
attacks and sparks of radicalized violent movements
“When it happens, it happens on Twitter” is the
famous slogan of one of the world’s biggest social
media. This has rung true since the site’s rise to
digital fame in the late 2000’s, not only for equal-
itarian #MeToo- and #BLM-movements, but also
for misogyny, personalized attacks and sparks of
radicalized violent movements.
Twitter has been at the face of several problematic
and hateful campaigns directed at speciffmc people
and targeted at certain demographics. This, in
combination with the weight of being one of the
world’s biggest dynamic user-focused social net-
works, has led Twitter to implement restrictions on
topics discussed and words used. This promotes a
narrative in certain political circles that Twitter is a
leftist media, only lending attention to certain fac-
tions of politically correct socialist orientation. Con-
versely, proponents of that political wing are keen
on identifying and making an effort to cancel or
deplatform those that aggressively speak against
equality, integration or similar topics. In spite of
more than a decade worth of efforts to police and
moderate the tone on Twitter to align with an ev-
er-changing set of rules and terms of use, Twitter
is still a political battleffmeld where all manners of
political arguments in all directions are put forth,
especially seeing as the combattants have learned
how to mask attacks, and hide outright ffname wars
between the lines, so that the moderating algo-
rithms are struggling to ffmnd them.
Our highest priority is to protect the health of the
public conversation on Twitter, and an important
part of that is ensuring our rules and how we en-
force them are easy to understand. In the past, we’ve
allowed certain Tweets that violated our rules to
remain on Twitter because they were in the public’s
interest, but it wasn’t clear when and how we made
those determinations. To fix that, we’re introducing
a new notice that will provide additional clarity in
these situations, and sharing more on when and
why we’ll use it.
Twitter’s Blog, 2019
One example of Twitter moderating the discus-
sions on it’s site came in 2019, when the social
network famously chose to promote certain
Twitter-accounts to a lesser degree, mainly those
concerned with conservative and right-leaning
politics, and most famously of course, the account
of the President of The United States, Donald
Trump.
Hashtags
Twitter consists of one long feed. A user will choose
who to follow, and anything those users engage
with - either by commenting, retweeting or liking -
will in turn be fed into the user’s feed. The only way
to engage with discussions and posts outside of
one’s own, is by searching for hashtags.
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A hashtag is a search-tool so that users can ffmnd
all tweets in a certain topic, even from users
they don’t originally know. If, for example, a user
wants to take part in the #MeToo-discussions, but
no-one in their feed is tweeting about it, they can
search for “#MeToo” and be taken right into the
midst of the active discussions from other users,
where in turn they can choose to follow new
tweeters, thus expanding their own Twitter-feed
moving forward. Hashtags can also be used to
frame the tone of a tweet, and used to provoke or
mock a topic. If, for example, a user wants to criti-
cize the #MeToo-proponents by using the hashtag
#Idiocy or #FuckMeToo, their criticism would be
seen by extremely few users, unless they includ-
ed the original #MeToo-hashtag. Hashtags can
therefore become gateways into other discussions
or opinion “bubbles”.
The importance of hashtags to both frame and ffmnd
discussions, has meant that moderating hashtags
has become an important weapon for Twitter in
identifying and mitigating hate speech on the plat-
form. Any strategy employed via Twitter to mitigate
online hate speech should be concerned with
limiting or monitoring certain hashtags.
If a
If a famous anti-feminist is
famous anti-feminist is
tweeting that “They
corrode
tweeting that “They
corrode
society! Someone should put
society! Someone should put
them in their place with a firm
them in their place with a firm
hand! Leeches on
on the working
hand! Leeches
the working
man should be
be scraped off and
man should
scraped off and
crushed under a steel toed boot!
crushed under a steel toed boot!
#Enemyofthestate”
1
his
his followers
#Enemyofthestate”
1
followers
- and everybody else - know that
- and everybody else - know that
he is talking about feminists and
he is talking about feminists
women, even though
though he
and women, even
he does not
explicitly state this anywhere.
does not explicitly state this
He could in fact just be
in fact just
anywhere. He could
talking
about
talking
rats and leeches,
and
be
actual
about actual rats
thereby bypassing the moderat-
leeches, thereby bypassing the
ing
moderating algorithms.
algorithms.
As such, dog-whistling allows some hate speech to
slip through the cracks of the moderation algorithm
on Twitter and other social networks and media,
and makes it almost impossible to police the con-
tent and framing of discussions in online spheres.
Dog-whistling
The moderation of certain terms and hashtags
on Twitter has led to users mitigating the mod-
eration by using
dog-whistling
to discuss those
topics. Dog-whistling is when you make a term
so abstract that it cannot be proven what you are
talking about, but either by knowing you or by the
context of the discussion, it will be very apparent.
1
Hypothetical example.
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Forums of interest
Reddit
Reddit is a global roundtable-discussion of news, thoughts and
politics in both the digital and physical worlds. Based on user-
generated content and hosting more than 542 million monthly
users, the moniker of being the frontpage of the Internet is
warranted. As such, Reddit is one of the biggest hubs for both
discussing current news as well as historical ideas.
Reddit is set up as a discussion media. Users will
share either a link, a picture or a piece of text, and
other users will comment and up- or downvote the
content. The collected number of comments and
(positive) votes of each content piece creates a
sorting of all the content pieces, presenting users
with a
“frontpage of the internet”.
Reddit is big enough to have its own social gravi-
tational pull: Celebrities and companies have used
the platform to break news and do global inter-
views (Ask Me Anything’s - AMAs).
As it has gained popularity over the past decade,
Reddit has been strengthening its moderation
and anonymity policies, and several subreddits
have been banned or put under heavy modera-
tion. It has been especially necessary to moderate
or outright ban several subreddits focusing on
anti-feminism and misogyny, both from a political,
social, and sexual perspective.
Reddit is still a proponent of free speech, and is
only banning or moderating subreddits that are
conffnicting with (American) law: “We stand for free
speech. This means we are not going to ban dis-
tasteful subreddits. We will not ban legal content
even if we ffmnd it odious or if we personally con-
demn it” says Yishan Wong, then CEO of Reddit
2
.
In 2019 Reddit revised and strengthened their
moderation to not only include “systematic and/
or continued harassment”, but also “anything
that works to shut someone out of the conversa-
tion through intimidation or abuse, online or off”,
including “menacing someone, directing abuse at
a person or group, following them around the site,
encouraging others to do any of these actions, or
otherwise behaving in a way that would discourage
a reasonable person from participating on Reddit.”
3
2
BBC World News (2012). Reddit will not ban ‘distasteful’
content, chief executive says https:/
/www.bbc.com/news/
technology-19975375
www.reddit.com/r/announcements/comments/dbf9nj/
changes_to_our_policy_against_bullying_and/
3
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This increase in moderation came at the behest
of the increased INCEL activity on Reddit, where
several subreddits were spreading the “science”
and politics of the virulently misogynistic move-
ment. Among others the subreddit r/braincels
was closed down, at the time hosting more than
41.000 subscribing users.
4
A subreddit has the same functionality as de-
scribed above, but only pertains to a certain topic
or idea. That can be anything from hobbies and
geographic regions to global agendas or humor-
istic content. Each subreddit will have it’s own
“frontpage”, and contribute to the global frontpage
where different subreddits can be trending.
Subreddits
Users are able to subscribe to subreddits.
A
subreddit is a subforum focused on a speciffmc
topic - e.g. r/mensrights focusing on the judicial
and societal rights of men. Most subreddits will
have sets of values ingrained throughout their
digital landscape, i.e. in the case of r/mensrights
an outspoken disdain of modern femininity and its
proponents. These values do not have to be in-
stalled by the originators of the subreddit, or even
the moderators. Sometimes they will be manifest-
ed by the users populating the subreddit.
That can for instance be seen with the most
upvoted picture ever in the subreddit, a ridicule of
how “tender” and scared the users of r/feminism
(an outspokenly pro-feminist subreddit) are:
A mocking screenshot from a discussion on the
pro-feminism forum /r/feminism on Reddit, where
an anti-feminism user from the anti-feminism board
r/mensrights is trolling the users to provoke
an action. He deems the fact that he was banned
from the forum a sign of success.
4
https:/
/subredditstats.com/r/Braincels
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Forums of interest
4chan
4chan is the world’s most (in)famous imageboard. An imageboard
is similar to any other digital forum, except from the fact that every
“thread” has to be started by the posting of an image, alongside
a textual component. Like Reddit, 4chan is solely based
on user-generated content.
4chan is home to more than 20 million monthly
users, and is by far the most visited imageboard
online today. Created as a safe-haven for geeks
and nerds in its early days, 4chan has since been
a hub for conspiracy theories, child pornogra-
phy, murder videos, political attacks and terrorist
manifestos. Although the giant site has cleaned
up it’s free speech-based act, it’s nickname as the
darkest corner of the internet still sticks. 4chan
is ffmrst and foremost an anonymous service. The
anonymity is both a core part of the framing of the
content on the board, and a ditto value upheld in
it’s content.
All discussions are initiated with both a picture and
text. Sometimes the text is the primary compo-
nent, and the image is only there to comply with
site rules, grab attention or exemplify the post’s
argument. Replies to the original post can either
be text, a picture, or both.
4chan is divided into seven main sections, each
with several smaller imageboards (not unlike Red-
dit’s subreddits):
Japanese Culture
Video Games
Interests
Creative
Other
Miscellaneous (NSFW
5
)
Adult (NSFW)
The Politically Incorrect board is home to any
political discussion ranging from gender-issues,
immigration, taxation, property, and anything in
between. Robot 9001 started out as a technical
experiment to nullify repeating posts, but quickly
became the digital homestead of those feeling
like robots around “real” people, and deteriorated
into those on the outside attacking both them-
selves and antagonizing the others - self pro-
claimed autists and socially rejected people are
the majority of the users, at the time of writing. The
Random-board is where “all the rest” goes, and
is often cited as “the toilet bowl of the internet”.
Absurd and grotesque ideas, pictures and senti-
ments are shared anonymously and as shockingly
as possible.
The anonymity of 4chan is both the goal and the
means. 4chan becomes the crucible of those
feeling downtrodden by the moderation and
non-anonymity of regular social media platforms
(Snapchat, Facebook, Instagram, YouTube) and
enables those feeling censored or persecuted to
speak freely and openly about “forbidden” top-
ics and ideas. Furthermore, this means that the
tone and rhetorical culture of 4chan oozes this
hyper-aggressive freedom of speech at every
possible time. With semantic ease users promote
suicide and sexual and racial slurs when discussing
ideas of feministic overlords controlling the sexual
market, shadow governments repressing society or
The Great Replacement.
They do so both to show
just how internet-tough they are, and how well they
know the very particular jargon of 4chan.
All sections encompass a wide variety of content,
yet three of the most proliffmc image boards, where
some of the famously controversial content has
been posted and shared, are from the Miscella-
neous chapter: Random (/b), Politically Incorrect
(/pol) and Robot 9001 (/r9k).
Their feeling of togetherness is
cemented both by the outspoken
us-and-them rhetoric and the
shared lingo.
5
Not Safe For Work - Typically used for erotic or otherwise
shocking content.
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Many posts are also
shared on 4chan simply
to stir the pot, and
experimenting with
being as disruptive or
provocative as possible,
in an anonymousdigital
environment.
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Forums of interest
As such, there is a lot of gate keeping on 4chan.
If there is any indication that you are a newcomer
(e.g. if you are not quite familiar with 4chan-lingo
or with how things are done at 4chan, or if you are
using “softer” words than the average 4chan user)
you will be told to “Get the fuck back to Plebbit
6
,
newfag!”
7
. Both the term “Plebbit” and the term
“newfag” are used derogatively, indicating
condescension and hate towards newcomers,
who, in the eyes of the inveterate 4chan user,
clearly does not understand the culture of 4chan,
and therefore does not belong.
day, as there would be a shooting, other users ei-
ther in spite or encouragement egged him on with
strategies, suggestions and jokes. He would go
on to murder nine peers, and wound eight, before
taking his own life. He wished to avenge a life of
social and romantic rejections.
Obviously these cases take media presence over
the millions of positive discussions about video
games, manga comics, pets or the intricacies of
overclocking a graphic card that are also present
on 4chan, but that does not mean that they out-
number them.
Headlines & Histories
When 4chan makes headlines in the news it is
most often as a result of having been used to post
manifests, videos or goodbye-notes before violent
attacks on women, young people, or minorities.
Such was the case of the Christchurch attack
in 2019, or the Toronto attack in 2018 (aimed at
muslims and women, respectively), the Oregon
Shooting, and - sadly - many more.
Shitposting in the name
of free speech
Shitposting is the action of making the biggest
effect with the least effort, usually by saying some-
thing outrageous or extremely provocative.
4chan has for more than a decade been the free
speech and anonymity hotspot of the internet.
Seeing as it lacks the possibility for users to create
accounts, or any other sort of digital continuity, it
is more comprehensible when considered a tool
rather than a social media, like Facebook. On most
regular social media platforms, one participates
in discussions and posts via one’s proffmle (picture),
creating a social responsibility to uphold a look -
a digital perception of one’s life. 4chan reverses
this notion, as the user’s identity is nulliffmed, and
the focus instead put on the singular posts and
discussions he/she is a part of.
This in turn means, that 4chan is also readily avail-
able for anyone who wishes to share a “product”
(post) with potentially millions of users, without
having an already existing platform - i.e. on Twitter
no-one would listen to a newly created user post-
ing hateful content, as most other users simply
would not see it. On 4chan it is there for everyone
to see.
Albeit a frightening trend to see manifests and
videos of violent extremism, mostly targeted at
women and minorities, spewed from the same
platform, one must consider if these are a result of
the culture of the platform’s users, or of the plat-
form’s openly anonymous availability.
Many posts are also shared on 4chan simply
to
stir the pot,
and experimenting with being as
disruptive or provocative as possible, in an anon-
ymous digital environment. Both memes, who
derive humoristic meaning through repetition, and
shitposts who in turn do so from shock-value, take
up the vast majority of space in the infamous /pol
and /b boards.
An anonymous user warns hypothetical classmates
of going to school the day after the post. The post
was later attributed to Chris Harper Mercer.
As the would-be shooter Chris Harper-Mercer po-
tentially warned 4chan of going to school the next
6
7
“Plebbit” is demeaning 4chan-slang for Reddit
4chan.org/pol, post-id: 249901456
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Denoting the difference between shitposts made
to stir the pot, and what users actually feel, does
not come down to an exact science. Some posts
are made with such an exaggeration that they are
obviously made for fun. Others are impossible to
deem either serious or shitpost. It is important to
be aware that not only can the initial attitude of
certain posts elude those on the outside of the
4chan-understanding, they can also be masked to
the users frequenting the forum everyday. In many
such cases, the meaning attributed to the post will
be projected by the reader, and therefore
shitpost-
ing done just to stir the pot can conffmrm certain
toxic or aggressive perspectives for just those
users looking for exactly that.
8
Therefore shitposts
are also part of the aggressive content that can
and will shift the discourse of the discussion, i.e.
the Overton Window.
Outside of Politically Incorrect and Random, the
biggest boards on 4chan are Video Games General,
Video Games, International
9
, Anime
10
& Manga
11
,
Television & Film, Business & Finance, Sports and
lastly Otaku
12
Culture. Even though the tone in all
forums is extremely harsh and purposely offen-
sive, most content is either shitposts, memes or
topic-related discussions.
As 4chan is permeated by vitriol and offensive
terms and rhetoric, it serves a bilateral purpose
of excluding “easily” offended digital tourists just
browsing the imageboards to scrape the virtual
surface, and as an inclusory factor allowing the
veteran users to communicate in a weird rule
bound digital dialect of English, where everyone
is a (new/old/jew/internet)-fag, and acronyms as
n00b, mfw, OP and more, are the semantic
cornerstones on which the chat-based discus-
sions are built.
8
Hergovich, A., Schott, R., Burger, C. (2010), “Biased eval-
uation of abstracts depending on topic and conclusion:
Further evidence of a conffmrmation bias within scientiffmc
psychology”, Current Psychology.
Memes focused on stereotypes of countries.
Japanese animation style.
Japanese comic style.
12
A certain Japanese culture. Often used for people ob-
sessed with manga and anime.
9
10
11
The most popular forums on 4chan, and the
frequency with which posts in them are made.
(From 4stats.io)
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Forums of interest
8chan & 8kun
If 4chan is the self-proclaimed enfant terrible of the internet, then
8chan et. al. are the uglier step-siblings. As 4chan in the early
2010’s started implementing several moderation- and logging-rules
after an increase in digital attacks from the platform (swatting
and doxxing), former user Frederick ‘Hotwheels’ Brennan dreamt up
a digital bulwark for free speech and openness, and created
8chan as an evolution of the 4chan that had grown too politically
correct to host truly meaningful discussions and opinions.
8chan has since its creation in 2013 been subju-
gated to server-shutdowns and legislative turmoil,
which has led the infamous site to be taken offline,
only to reemerge under a new name or as a
spiritual successor several times. Currently 8chan
can be found both as 8chan, and 8kun, both sites
currently owned and operated by partially over-
lapping administrations.
Although 4chan and subsequently 8chan derived
their name from the channel-suffix, the change
from 8chan to 8kun can be understood as an
evolution from the Japanese -chan suffix, used for
addressing young children, to the -kun suffix, used
for addressing adult men. The symbolism seems
to be that 8kun is the adult version of the already
infamously and aggressively adult 8chan.
8chan is built in the image of 4chan, and is also an
imageboard consisting of user-generated content,
with a focus on image-based communication and
memes to support the classic text-based commu-
nication. The images can both be in direct relation
to the text, an explanation thereof, or something to
“set the tone” of the post, or mock the topic.
The “frontpage” (top) of a popular national socialis-
tic subforum on 8kun, depicting both the rules and
semantics of this particular board, and a meme
(“humoristic” drawing) of a supposed jew.
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Even though the prototypical conspiracy theories
of jewish overlords, feministic hiveminds con-
trolling society or the likes thereof permeate much
of the content on 8chan, the majority of the dis-
cussions are still centered around nerdy hobbies
and pop culture.
As seen from the frontpage of 8kun, some of the
most active and popular boards concern current
news and political debates, video games, faith,
technology etc. All of these topics are also widely
covered on more easily accessible sites and forums,
such as Reddit, Facebook, Instagram and Twitter.
Notably, 8kun, 8chan and associated boards are
also home to discussions and subcultures concern-
ing topics that partakers might not want to discuss
openly. This could very well be extremist political
views, hateffmlled gender-discussions, or it could be,
as seen in the screenshot, fantasies of wearing a
diaper, sharing of “boypussy” pictures, interracial
pornography or partaking in the tickling refuge.
Here, only the video games-, christianity-, and
news-discussions are marked as SFW - Safe for
Work - whereas every other board is open to sex-
ual, derogatory or extremely aggressive content.
Rhetorical pins and needles
As most boards on 8chan/8kun contain hateful
and extremely off putting rhetoric, one must note
that this serves two distinct purposes:
Inclusivity
In many internet-forums and boards, knowing the
linguistic landscape is a certain way to ffmt in. Know-
ing that no-one calls women “women”, but refer to
them as
foids
or
roasties,
and that other users are
some kind of
fag
- be it
newfag, oldfag, normalfag
or a similarily condescending term - it is all a
linguistic hoop to jump through to make sure that
all those partaking in the discussion are also part
of the subculture. By chastising or ignoring users
applying the “wrong” language, veteran users can
make sure that to be a part of the boards, you
have to make an effort to ffmt in. Therefore, once
you have been “accepted” (i.e. not being openly
attacked after posting), you might be inclined to
feel included in a digital social club - not unlike
hazing-rituals in fraternities.
Exclusivity
The extreme animosity of boards such as 8chan
and 8kun, even between established users (or,
at least users adhering to the unwritten linguistic
rules), also serves as a social deterrent for curious
digital tourists. The monikers and social shorthand
is not only hard to understand at ffmrst, but after
mastering the abbreviations and slang also largely
offensive. Thus, it serves to give a level of discom-
fort for the uninitiated reader, keeping the boards
exclusively to those sharing their linguistic ideals.
Screenshot from the front page of 8kun
25/08/2020, showing some of the most popular
boards, topics and keywords.
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As Prof. Mary Bucholtz notes
“Slang is a kind of
“anti-language”, to use Halliday’s (1976) term, or, in
Morgan’s (1993) revision of Halliday, a “counter-lan-
guage”, through which a shared youth identity is re-
produced against a dominant norm.” and continues
“Variation in slang use, like music fandom, clothing
and hairstyles, allows teenagers to identify them-
selves with some of their peers while differentiating
themselves from others; in short, it enables teen-
agers to produce distinctive linguistic and cultural
styles. In fact, slang is a crucial linguistic element for
the creation and discplay of coolness, an orienta-
tion to youth-central trends. Such an orientation is
a central value of all forms of youth culture, and
hence slang fulfills a unifying function for all teen-
agers who strive for coolness, insofar as displaying
knowledge of rapidly changing youth slang allows
teenagers to bolster their credentials as individuals
who are on top of current trends.”
13
Imageboards like 8chan and 8kun use aggressive
and unique language to serve as a sociolinguis-
tic counter-culture, and digital revolution against
the social norms in the form of moderation and
non-anonymous speech they perceive on most
other sites.
The Christchurch-terrorist ffmrst uploaded his
manifesto
The Great Replacement
14
, arguing how
(Islamic) immigration was eroding society, and how
the policies of the current government to promote
diversity and inter-racial equality was to blame.
Just prior to the attack that killed 51 and wounded
49, he started a Facebook-based live-stream of
the attack, and promoted the link on 8chan.
The link and stream was quickly removed from
both Facebook and 8chan, but users on 8chan
kept re-posting both the manifest and video,
linking it from different ffmle-sharing services, as to
keep eluding the bans from the site’s owners and
moderators.
Terror, massmurder
and misogyny
As 8chan rose to relative infamy in digitally
inclined circles throughout the early 2010’s, it’s
mainstream “breakthrough”came in the latter half
of the same decade, as the anonymous platform
became the launching pad for several manifestos,
videos and live streams of violence, mass mur-
ders and terrorist attacks, all directed at women or
minorities. Most notoriously, the perpetrators from
Christchurch, Poway, and El Paso uploaded their
manifestos and videos (Christchurch), promoting
extremist and radical ideas before committing acts
of violence to promote and further said ideas.
The Great Replacement, Christchurch terrorist
An Open Letter, the Poway-terrorist
13
Monaghan, L., Goodman, J. E. & Robinson, J. M. (Eds.) (2012).
A Cultural Approach to Interpersonal Communication:
Essential Readings, 2nd Edition. Wiley-Blackwell
14
As noted earlier, there is a substantial overlap between
ffmghting for a racially pure society, and actively combating
feminism, and feminists.
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In Poway, California, the perpetrator of the syna-
gogue-shooting and mosque-burning uploaded
an open letter to 8chan addressing white genocide
and blaiming it on muslims, jews, and feminists,
before attacking and killing several innocent peo-
ple. The perpetrator also made efforts to lives-
tream his attack on 8chan, but failed in doing so.
The manifesto details relations to 8chan’s /pol/-
board, and direct comments to “anons”, encourag-
ing them to let the Poway attacks spark more and
increasingly violent attacks on minorities.
Hours before commencing the attack in El Paso,
Texas, the perpetrator shared a short manifesto ex-
plaining his reasoning. Explaining that America was
rotting from the inside out
because of hispanic im-
migrants, and the soft policies enabling it, such as
healthcare, immigration efforts etc. The manifesto
was quickly removed, but has since been uploaded
many times on 8chan’s boards.
One common denominator in the manifestos and
videos uploaded on 8chan in this period of time is
that all the perpetrators acknowledge each other,
and the culture they feel they represent.
As previously mentioned, many such digitally
consolidated subcultures don’t have any direct
leaders or spokespeople, but are instead internally
referencing those who have said the most, in the
loudest way possible. Those that they are sure
that others know, and can reference. One way to
become such a reference point is to, in the words
of the Christchurch-terrorist,
stop shitposting and
make a real life effort.
The Inconvenient Truth, the El Paso-terrorist
The Christchurch-terrorist referencing Dylan Roof (Charleston-
attack in 2015), and Anders Breivik (Utøya-attack in 2011).
The Poway-terrorist referencing the
Christchurch-attacker
The El Paso-terrorist also referencing the Christchurch-attacker.
The Christchurch-terrorist sharing his manifesto
and linking to his video on 8chan.
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7-, 16-, End-,
Dream-chan, and
many more
Most imageboards with the chan-suffix are structured in a similar
vein. All share a simplistic design, employing an increased focus on
content rather than accessibility - providing a “you have to be smart
and not vain to use this site”-attitude to its users. This generates
a feeling of familiarity to chan-users, who can transition from one
board to another - which they often do - seemingly effortlessly.
When a board comes under the scrutiny of es-
tablished media or even legislation, and is under
threat of surveillance or moderation, users often
migrate from one board to another. As there are
no usernames, or any other digital credit-score,
nothing substantial is lost when changing virtual
pasture. Most chan-sites have the same general
ideals and political freedom, so changing from
8chan to 4chan is simply a matter of habit.
If one considers 4chan as the primordial western
imageboard, and 8chan as the successor, smaller
boards like 7chan, 16chan, EndChan, DreamChan
etc. have all been made with neglectable philo-
sophical changes, or to create safe havens when
prior boards have been closed down.
In 2019, as 8chan was shut down following the
attacks in Christchurch and El Paso, users mi-
grated to other chans in such numbers that even
though the users themselves are not discernible,
the amount of traffic generated implied a digital
migration:
“These increases in traffic to 8ch.net and 4chan.org
could suggest that people that are unfamiliar with
what 8chan is are going to the site because of the
media frenzy surrounding it, and recurring visitors
to 8ch.net are now switching to 4chan.org, follow-
ing the shutdown of 8ch.net”
said Ilana Marks of
SimilarWeb to The Guardian
15
, and CEO of digital
investigation company Memetic, Benjamin Decker,
agreed: “The removal of 8chan is just crossing one
more platform off the list they won’t be using for
the time being, but it won’t necessarily disrupt the
community structure.”
16
In general the deplatforming approach seems
to only temporarily disrupt the targeted stream
of hate speech and communication, and only
encourages it’s perpetrators to either hide in
the anonymous dark web, or to migrate to other
smaller and more obscure platforms.
15
Paul, K. (2019). 8chan: ex-users of far-right site ffnock to new
homes across internet. The Guardian.
16
Ibid.
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Incels.co
Incels.co is the largest forum dedicated to users subscribing to
the incel-ideology. Here users can address, voice and discuss topics
relating to their involuntary celibacy, or the factors that have led to it.
The site is a classic forum divided into three separate subgroupings
(and a meta-group where one can suggest changes for the site).
Certain discussions will be elevated to must-read
status, and is seen as “The
most noteworthy and
thought-provoking threads out there”
(incels.co). In
the Inceldom Discussion-forum users can share
experiences and strategies pertaining to being an
incel - certain situations might have had an emo-
tional impact, or articles from either academia or
mainstream can be discussed, if relating to incels.
In the OffTopic-forum (nicknamed “The Sewers”)
everything else ffmts; discussions of video games,
news stories, other websites etc.
The site as a whole necessarily acknowledges the
idea that inceldom is a thing; that there is an ob-
jective scale to measure one’s sexual attractive-
ness, and that sexual relations are to be thought
of as an economy. The very local lingo consoli-
dates these ideas and the prevailing terminology
is very distinct:
“Fuel” is used to describe thoughts, stories or
articles driving one towards a certain state or
mood. “Lifefuel” is inspiring or hopeful scenar-
ios. “Ragefuel” are deemed so as they make
one rage. “Suicidefuel” (“Suifuel”) supposedly
drives one towards suicide etc.
“Pills” are meant as descriptors of one’s state
of enlightenment
17
. Bluepills are unaware of
the unfairness of life, redpills are aware, and
blackpills have given up on changing the
fact of unfairness. Terms such as “Heightpill”
means to have acknowledged that height is
a determining factor in sexual attraction - a
factor that the object has no control over.
Acronyms such as JFL (“Just fucking lol” -
there’s nothing to do but laugh hopelessly
about this), AWALT (“All women are like that”
- used after stories about one woman to
describe that it is typical of all women), NEET
(“Not in Employment, Education or Training” -
used to explain one’s social situation) etc. are
used as a shorthand to quickly get to the point,
and to create a inclusive linguistic paradigm
18
.
The front page of incels.co - the world’s largest
incel forum
17
The idea was made famous by the Wachowski Sisters’
movie, The Matrix (1999).
Described in the section on 8chan & 8kun - Rhetorical Pins
and Needles.
18
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The Must-Read Content is made up of many
different topics:
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All threads on incels.co are given a coloured tag
to make it easily searchable. Blackpill-threads are
proof of the futility of trying to change one’s (incel)
situation and take up a rather large portion of the
digital space.
Currently, the Must-Read forum is made up of the
following categories of threads:
Total: 107
Blackpill: 72
No tag: 10
Serious: 5
It’s Over: 3
SuicideFuel: 3
LifeFuel: 2
Tinder Experiment: 2
Ragefuel: 2
News: 2
Discussion: 2
TeeHee: 1
JFL: 1
Experiment: 1
Based: 1
simply non-PC. I support freedom of speech within
legal bounds, so when reddit banned them I made
a forum where there wouldn’t be pseudo-arbitrary
banning based on political beliefs or public rela-
tions recommendations.
On the other hand, the community
is filled with people who are at
their lowest. They suffer, they are
alone, and while they can talk
about their plight in other spaces,
most people simply don’t get their
issue. They will be suggested to
keep trying, man up, be more
confident, etc; many of these
are unreasonable, unrealistic, or
make little of the suffering the
person is going through.
Thus, many people were left “homeless” when the
subreddit was banned. The forum attempts to recre-
ate such a home for some of them.
To the question of whether or not the rhetorically
aggressive, towards both men and women, site is
a help, he further explains:
I know for a fact it helps many. Over the years people
have posted about it, messaged me explaining how
it helped them in their daily lives, or just by mak-
ing friends on the forum. Obviously, it doesn’t help
everyone. Like any community that reaches a certain
critical mass of users, there will be people who feel
trapped (think social media addicts) or who feel the
forum is detrimental to them (think Facebook making
users unhappy). It’s a matter of perspective.
And further shares this discussion, in which a user
attributes the community of incels.co as the rea-
son to why he hasn’t committed suicide yet:
Blackpill-threads make up 67% of the Must-Read
threads, and is a good marker for the negative
weight of the must-read threads.
In total the negatively biased categories Black-
pill, It’s Over, SuicideFuel and RageFuel have
90
must-read discussions, making up 84% of the total
must-read content.
The neutrally biased categories No tag, Serious,
Tinder Experiment, News, Discussion, TeeHee,
JFL, Experiment and Based have a total of 15
must-read discussions. The positively biased cate-
gory LifeFuel has only
2 must-read
discussions.
Emotionally Homeless
For outsiders it can be hard to understand the
attraction - or even existence - of a site such as
incels.co, but in spite of the negative rhetoric,
owner and proprietor of incels.co, Alexander Ash
19
,
explains the necessity of the site as such:
Originally, what attracted me the most about the
incel community was its carefree way of talking. You
might notice there is no self-censoring or worry for
(unreasonable) censorship from moderators. Reddit
banned the /r/incel community partly because it
was not polite, not family friendly, because it found
the beliefs of some of the users as incorrect or
[...]”Gotta say signing up here was probably the
best decision I ever made. I’m being 100% serious
when I say that I probably would’ve roped
19
An online pseudonym, not his real name.
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[comitted suicide by hanging, eds.] many times
by now if I didn’t have a place to vent, especially
in the summer of 2018 which was by far the worst
period of my life. Fuck anyone who says this isn’t a
good support group tbh”
Thread from 26/7 2020, incels.co
Though the discrepancy between gathering in a
forum with such a derogatory rhetoric for women,
whilst still wanting the attention or companionship
of one, Ash explains:
Naturally, most people wish to be in a loving rela-
tionship, that much is no mystery.
With that said, these people experience or have ex-
perienced constant rejection from the opposite sex.
They see instead that social dynamics dictate that
typically the most attractive men attract women,
with little regard for personality or other factors; at
the same time, women tend to claim that personal-
ity is what matters the most, and not attractiveness.
There is either a cognitive dissonance going on, or
a lie being thrown in their face. They are told to ap-
proach more, get haircuts, take showers, go to the
gym, to be positive - but their plights are ignored or
dismissed, and they are given again and again the
same advice that they know (for the vast majority)
does not work in practice.
At the core of Ash’s thoughts about the commu-
nity he has created, there seems to be a claim for
understanding and unmoderated emotionally lad-
en discussion. A room to “vent20”, and to discuss
the things that might be true to one person, but
are not easily understood by most.
- Any speciffmc authors you think are doing a good
- or speciffmcally bad - job? [At understanding and
describing incels, eds.]
I couldn’t name any one specifically. There’s
a hundred publications from independent
organizations that are doing terrible work. No
one that’s doing a remarkable job. If someone
comes to mind I’ll let you know.
Do you think that academia today understands the
incel-culture?
The short answer is no. The long answer is that
they are making some progress in regards to
the incel-radicalization area, though some of it
is questionable. In terms of inceldom as a life
circumstance, they have made practically zero
progress.
Hopefully, I can help change that someday.
Incels.co is the digital home of more than 12.000
active users.
- What do you think societies - or advisory projects
like this one - can do for incels?
Change their attitude towards incels from see-
ing them as potential terrorists to lonely people
who need understanding. Seeing all of them as
terrorists only shows how ignorant our society is
of the community as large.
20
Ventilate one’s feelings and thoughts, i.e. share them openly.
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Looksmax.me
Looksmax.me is a forum for involuntary celibate men to discuss
their possibilities of “looksmaxxing”. That is, to increase (maximize)
their looks to the highest of their potential, in order to achieve
the sexual attention of desirable women. Whereas incels.co has a
distinctively “blackpilled” outlook on inceldom (as in, the situation
is inevitable and cannot be changed), looksmax.me applies a more
“redpilled” approach: The cornerstone here is that looks matter the
most, and the users should strive for objective good looks.
One of the basic philosophies of Looksmax is that
good looks are objective, and certain biological
traits can be maximized through surgery, exercise,
clothing or other strategies. Attraction is consid-
ered to be a (complicated) mathematical calcu-
lation, where strengths are to be maximized, and
weaknesses ffmxed or hidden:
Overview of looks-factors, from looksmax.me.
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The discussions on Looksmax.me range from
analyzing current looks to understanding the
nature of good looks and evaluations of strategies
for maximization. As a whole the community and
communication seems to be much more focused
on ffmnding solutions to the involuntary celibacy,
than to “vent” about it. It must be noted, though,
that the basic premise of the site is that looks can
be calculated from the sum of their parts, and that
looks are the deciding factor in sexual attention
and relationships.
This causal base understanding of relationships
can be thought to deprive both men and wom-
en of sexual autonomy, and can furthermore be
understood to reduce attraction to an economic
idea, where men must unfairly struggle to afford
the bare sexual necessities, unless they are born
into (aesthetical) wealth.
rich, styling hair to fake a more attractive cranium
or wearing clothes accentuating positive traits or
hiding bad ones.
Involuntary celibate men are to a certain degree
vulnerable. One can imagine that there must be
a threat to the wellbeing of such men, when pre-
sented with a spectrum of things about their looks
that
could
be wrong, and outside their power of
control. Further, if this spectrum of potential faults
are said to be derived from how women necessar-
ily view men, then it can easily become a narra-
tive that the women - though not directly having
voiced any of these thoughts - are to blame for
the men’s ffnaws.
Thus, women become the
enemy, and the sexual autonomy
of women becomes the weapon
with which they keep men
downtrodden.
What on the surface appears to be a supportive
environment for men to do better and feel better
about themselves, can also be a community that
points out that you MUST do something. Other-
wise you are not good enough.
One of the most read discussions on Looksmax.
me, titled “Guests and new users Please Read”
21
,
describes the predicament of the users as such:
Frontpage of looksmax.me
Most of Looksmax.me reads as a coaching- or
improvement-community, where users can have
their efforts or looks analyzed and discussed for
improvement. One threat associated with such an
approach can be that if users analyze attraction
as a sum of biologically determined parts - height
of skull, shape of nose, depth of eyes, protrusion
of cheekbones etc. - 99,9% of people would ffmnd
something wrong with themselves. Something
they could not change. This leads most users to
talk about coping - to ffmnd strategies to make up
for lost attractiveness, by being (or appearing)
““Why do these guys care so much about looks?
isn’t that what girls do? Guys just have to be confi-
dent. Girls are less visual and care way more about
personality than looks.” This is a lie. [...] But what
it really means is: “Girls only have strong sexual
desires for the top 10-20 percent of men, they are
more visually PARTICULAR than men, who would
smash almost anything.” Let me run you through
some examples of scenarios where the way you
LOOK affects how girls react.”
21
https:/
/looksmax.me/threads/guests-and-new-users-
please-read.18461/
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and further exempliffmes the situation:
This being one of the most read threads, and
the one new users and guests are asked to read,
labels it as a sanctioned and site-wide supported
opinion. The point of the thread is simply to explain
the perceived “fact”, that either men are born with
objectively attractive features, or must “cope” with
their lack thereof, simply because women will
evaluate them on an aesthetical scale ffmrst and
foremost, and this will determine how women view
all further romantic efforts.
Two modified examples of the same man - one
made to be not attractive (weak chin, non-accented
jaw line etc.) and the other it’s opposite, and a show-
ing of how women would supposedly react different-
ly to the same approach by these “two” men.
and
Guys: If you made a girl laugh today (because you
know you have to entertain a girl because otherwise
she won’t give a shit about you), and you’re ugly,
she’ll go home tonight without thought of you on her
mind. Brutal Truth: If you were hot and said the same
joke, she’d be writing about you in her diary, texting
her friends about you about how funny you are.
She would stalk your Instagram and try to find out
everything about you.
The shape of your skull was
the only difference.
Most, if not all, men and women have experienced
being rejected romantically and/or sexually. If
users in a digital vacuum, where women are not
allowed22, analyze each other’s rejections, there
is a threat of the users searching for a concrete
reason for being rejected which entails the reason
to be ffmxable, and thus the rejection to be recon-
sidered. This emphasizes sexual relationships and
courting as the men’s responsibility, and in turn
negates the sexual autonomy of women, and at-
tributes a malicious, or at least capitalistic, sexual
mindset to them.
Looksmax.me hosts more than 6.000 active users.
Same example as above; two versions of the same
man supposedly getting different reactions from
women on the same approach.
22
The site’s rules state that women are not allowed, and will
be banned “on sight”. (https:/
/looksmax.me/threads/rules-
and-faq.1/)
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Gab
Gab is a social network made in the likeness of Twitter.
As Facebook and Twitter began to moderate politically extremist
topics and police discussions with bans and deletions, some users
began to search for similar but less moderated alternatives. Gab was
one such network, made specifically to ensure the users almost
total free speech, no matter the political alignment
or moral weight of the discussed topics.
Twitter Co-Founder Biz Stone, 200823
In 2015 Gab was created as a free speech-haven
for users disinclined to support Twitter, as more
and more users thought the established main-
stream platforms - Facebook, news media and of
course, Twitter - to be left-leaning and promoting
socialist or democratic views rather than conser-
vative or (alt) right counterparts. Andrew Torba, the
founder of Gab, explained the platform’s need for
creation as:
“What makes the entirely left-leaning Big Social mo-
nopoly qualified to tell us what is ‘news’ and what is
‘trending’ and to define what “harassment” means?”
he said. “It didn’t feel right to me, and I wanted to
change it, and give people something that would be
fair and just.”
Andrew
Torba, 2016
In its creation, Gab was meant to be a free
speech-based platform. However, it was creat-
ed in an environment where those that felt they
needed room for free(er) speech than Twitter and
Facebook could offer, were typically belonging
to a conservative or extreme right political group.
Famous users like the alt right-spokesperson and
former Breitbart journalist Milo Yiannopoulos,
made a high-proffmle switch to Gab, after being
permanently banned from Twitter in 2017. He was
banned for continuous harassment of BLM-propo-
nent and active feminist, Leslie Jones.
Gab looks like Twitter, but has a different political
scope
Gab was the digital homestead of the Pittsburgh
terrorist, who in 2018 killed 11 people in a syna-
gogue, only shortly after having posted “HIAS24
likes to bring invaders in that kill our people. I can’t
sit by and watch my people get slaughtered.” on
his Gab proffmle. The attacker had made multiple
anti-semitic and extreme (alt) right comments on
the platform.
Shortly after the attack Gab was taken offline,
as the server provider cancelled their support. Gab
has since come back online.
23
Schiffman, B. (2008). Twitterer Takes on Twitter Harassment
Policy. Wired.com
24
Hebrew Immigrant Aid Society, a refugee organization.
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The very lax content standards have led to criti-
cism of Gab as a hotbed of especially anti-semitic,
national socialism, and alt right-opinions. As none
of these are explicitly against Gab’s terms of ser-
vice, but would warrant moderation or bans from
Twitter, they naturally congregate on Gab.
One threat of free speech-platforms like Gab is
that if only one political ideology feels a need for
free speech, those views will seldom be chal-
lenged and it therefore effectively becomes a
digital echo chamber. This incentivises a strong us
vs. them-narrative, as noted on both Gab, incels.
co, 8chan etc. where users talk of “normies”, blue-
pills, soyboys and more, as a political and societal
opponent, though without engaging in discussions
with them, as they are on separate platforms.
Gab’s standards for posted content
The lack of open discussion
and equal exchange of ideas can
be a threat to any democratic
foundation.
Gab does not share it’s user statistics openly, but
is estimated to have more than 400.000 active
users. Twitter in comparison has 300.000.000.
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Forums of interest
Communication
platforms
For users concerned with government surveillance of
communication - either because they are politically active or
because they ideologically dislike the thought hereof - usual
messaging services like Messenger, WhatsApp (both owned by
Facebook and not encrypted), or regular texting (SMS - not
encrypted), are too vulnerable or open to use freely.
Therefore many users from the target group of
this report will use services like:
Signal
Viber
Telegram
Line
Threema
Wicky
Cyphr
Dark Web-based email clients such as Pro-
tonmail.
to discuss more sensitive information, or anything that
would breach the (albeit low) limits for content shared
on open platforms. This in turn means that for reports
and analysis of such subcultures, authors looking to
uncover a cesspool of coordinated attacks on speciffmc
women, policy makers or organizations, will be sorely
disappointed, as these will always be moved to a se-
cure communication service.
In semi-open communication media, like Discord, one
might ffmnd designated “attack coordinations”, like this
example from a Men’s Rights Activist-network:
But the content thereof is rather tame memes and
drawings that can be used to counter-argue feminist
debates in other online forums.
Designated “attack coordinations” from a Men’s
Rights Activist-network on Discord.
Examples of content on the designated attack
coordination from a Men’s Rights Activist-network
on Discord.
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The reason(s) for
opting out of
mainstream media
becomes a
congregational
aspect of the
newfound digital
community
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Forums of interest
Sub-conclusion
Almost all social media platforms relying on user-generated
content host misogynistic content to a greater or lesser extent.
The forums described here have been selected due to their more
or less outspoken ties to the misogynistic communities, and
their roles as hosts to proponents of radical free speech. The list
is not exhaustive, as migration constantly happens and new forums
appear too often to finitely map, but at the time of writing the list
covers the most active forums of relevance to this project.
The common denominator for both communi-
cation platforms and the forums of interest is the
incredibly strong sense of in-group identiffmcation,
and increased sense of oppositional mindset.
What seems to be a unifying trait is that the use
of these platforms arise from users opting out of
Facebook Messenger, Snapchat etc., rather than
opting in to these. The reason(s) for opting out of
mainstream media becomes a congregational
aspect of the newfound digital community, where
an obvious feeling of being smarter and/or better
than the users who are still “stuck” at Facebook,
Snapchat and Instagram.
This dynamic is in itself not a threat to neither
wellbeing, democracy or equality, but becomes
just that when the new groups actively antago-
nize the communication or speaker engaging via
Facebook etc. When the consolidation of new
communities is done at the cost of others, it has
become radicalized and is a threat to the free
speech that is a foundation of both democracy
and progressiveness.
The use of fringe media and platforms is there-
fore only worrying insofar the content is, though
an inquiry as to why so many users opt out of
the same platforms the rest of us use every day
seems very important.
In the following a quantitative extent analysis will
be brought, and an estimate of the amount of
active Nordic users posting misogynistic content
will be given.
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Mapping the extent of online misogyny within the Nordic contries
Mapping
the extent
of online
misogyny
within the
Nordic
countries
The aim of this section is to assess the extent of
online misogyny in the Nordic countries, and to gain
insights into the Nordic adherence to an overtly
misogynist ideology on the social media platforms
Twitter, Reddit, and 4chan. The main contribution
in this section is an estimate of the number of
Nordic users engaging in misogynistic speech who
actively contributed content to the platforms during
the course of three years (June 26th, 2017 to June
26th, 2020) in the misogynistic areas of the three
platforms Reddit, 4chan and Twitter.
The analysis was based solely on publicly avail-
able data obtained through public APIs or scraping
and processed in accordance with GDPR.
On these platforms it is common to be anonymous
posing certain difficulties in determining national-
ity. To overcome these difficulties multiple search
strategies were developed and applied described
in detail in the following.
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Methodological
principles
The quantitative estimate of the number of active
Nordic users contributing misogynistic content to the
platforms is reached by combining expert knowledge
of misogynistic online environments of Center for
Digital Youth Care (CDYC) and the long experience
with online forums and digital hate speech of Anal-
yse & Tal F.M.B.A. Certain methodological choices
have been made, the following ffmve principles
1
have
formed the basis of said choices:
1.
Users engaging in online misogyny form an
inherently digital subculture. Their preva-
lence may therefore be estimated solely
based on the digital traces they leave
Users engaging in online misogyny constitute
an inherently digital subculture and no physical
equivalent has been encountered yet. The
community consists of user-generated online
content (text, images, videos) that is shared in
dedicated forums. Therefore it is assumed that
the size and nature of the environment can be
analyzed solely by studying the relevant posts,
comments, and metadata (usernames, time
codes, subforums, etc.) within these forums.
edge of online misogyny and subsequently
by mapping subreddits with a large overlap
of users.
3. Nordic users cannot be identified solely
based on their language
The “internationality” that characterizes both
platforms and users of interest to this project
result in most dialogue unfolding in English.
AI-based language recognition of Nordic
languages will therefore not be sufficient in
order to estimate the number of Nordic users.
The identiffmcation of activity carried out using
Nordic languages must be supplemented
by a search for discussions relating to Nordic
countries unfolding in English.
4.
The discourse of users engaging in misogy-
nism is characterized by a pronounced use
of neologisms (slang)
Users engaging in misogyny are known to
interact with and identify one another through
a unique language with self-invented terms.
Presumably, relevant content can – for the
most part – be identiffmed by a linguistic ffmlter
built around this distinctive language.
5.
User engaging in misogyny often seek
anonymity
Forums centered around misogynistic views
are characterized by a high degree of ano-
nymity. Many users make use of VPN con-
nections to hide the digital markers that may
reveal their nationality and identity. Users do
provide a username on Reddit and Twitter,
but there are no serious veriffmcation process-
es and individuals can easily hide behind
multiple different user accounts.
2.
“Communities” with misogynistic content
can overly be limited to 208
2
dedicated
subforums
The socialization and content sharing of
misogyny takes place in speciffmc subforums
(subreddits and boards). Since the content
and ideology is reasonably controversial,
active misogynists tend to share their material
and views in dedicated, often anonymous,
forums. Thus, it has been possible to narrow
down the data collection to certain subreddits
and boards related to either the international
misogynist movement or the Nordic countries.
The selection of subforums has been carried
out on the basis of the project group’s knowl-
1
The ffmve characteristics are in agreement with the character-
ization of the misogynistic communities made by the Swed-
ish Defence Research Agency previously this year. https:/
/
www.foi.se/report-summary?reportNo=FOI%20Memo%20
7040
204 subreddits and four boards on 4chan
2
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Mapping the extent of online misogyny within the Nordic contries
Data filtering:
Isolating the Relevant
Body of Data
Multiple search strategies have been employed,
with the purpose of all applied strategies being
narrowing down the billions of content pieces pro-
duced each year on the three platforms to a data
set limited to content that is potentially 1) misogy-
nistic and 2) authored by a person of Nordic origin.
Each of the strategies add to the general overview
of the extent of Nordic misogynistic content. Even
though some of the strategies contribute very few
new cases of potential Nordic misogynistic content
pieces, the strategies have been kept within the
method to rule out those areas as blind spots of
the other strategies. Illustratively, one can think of
the “non-successful” strategies as holes left behind
from treasure digging: While no ‘treasures’ were
found in a hole, each hole represents a method
used to search for misogyny in a Nordic context
– hereby minimizing the risk that important data
points would be overlooked.
Examples of words: betamale, roastie, femoid,
“men’s rights”, gentlemen etc.
The Nordic search key contains 379 words,
formulations, names of people and plac-
es indicating that the content concerns the
Nordic countries or that the user has a Nordic
affiliation in the form of knowledge of Nordic
people, places or concepts.
Examples of words: “Stockholm”, “Mette
Frederiksen”, “Riksdag”, “feminatsi” etc.
Extending the Nordic search key
with other strategies
The Nordic search key is, methodologically
speaking, by far the weakest of the two. While it
seems nearly impossible to be an active partici-
pant in the misogynistic environments on the three
platforms without using any of the words within the
misogynistic search key, one can easily imagine
participants that never relate to their Nordic origin
through use of Nordic language or Nordic iden-
tiffmers. This issue is deeply related to the intrinsic
anonymity in the misogynistic arenas which in turn
is related to the controversy of much of the content
produced within the environments.
To mitigate this methodological weakness, sever-
al platform speciffmc strategies to supplement the
Nordic search key in attributing Nordic origin were
developed. On 4chan, the possibility to add a coun-
try ffnag to a post or comment, hereby indicating the
author’s country of origin, was employed as anoth-
er Nordic indicator. Even though this feature is only
available on /pol (the biggest of the four selected
4chan boards) and even though there is no way of
assuring that a user is in fact using the ffnag that re-
ffnects his origin, the technique helped dramatically
increase the accuracy in estimating the amount of
Nordic users discoursing in English.
A similar strategy was applied on Reddit where all
content posted within Nordic subreddits (e.g. r/
Denmark) were identiffmed as being authored by a
user with Nordic origin.
Misogynistic and Nordic
Search Keys
Multiple search strategies with slight variations
from platform to platform, described in detail in
Table 1, have been applied built upon particularly
two central search keys:
The misogynistic search key
is a simple word
list that contains 242 words, formulations and
names of people that play a central role to
the misogynistic vocabulary. The use of any of
these words on the three selected platforms
indicates a potential adherence to the misog-
ynist ideology. Central to the search key are
the unique misogynistic neologisms that are
continuously developed within the platforms.
The search key was reffmned through several
iterations. The goal of these iterations has been
to develop a search key that on the one side is
broad enough to assume that one cannot have
been an active participant on these misogy-
nistic communities on the platforms during
the past three years without making use of
any of the words or wordings on the list, but
also narrow enough to not drown the process
in false positives and noise. This issue will be
discussed further below.
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Finally, AI based language recognition was imple-
mented on all platforms to identify content actively
written in one of the Nordic languages. On Twitter,
language classiffmcation is provided for every tweet
as part of the API. On 4chan and Reddit, language
was classiffmed using the open source language
library FastText.
comments, tweets and retweets that mention mi-
sogynistic concepts with the point of criticizing or
mocking the misogynists, words and phrases with
dual meanings or content with such weak indica-
tors that Nordic affiliation or misogynistic ideology
cannot be attributed with enough certainty.
To estimate the extent of such false positives in
the data set, a representative sample of at least
10% of the full data set on all three platforms was
qualitatively categorized. The qualitative coding
is used to determine the accuracy of the ffmltered
data set in order to calculate a more precise
estimate.
Qualitative coding of sample
The ffmltering of data still left a data set with a large
degree of false positives. False positives in this
case means content that meets both the misog-
ynistic and the Nordic search key (or one of the
other techniques for attributing Nordic origin) but in
practice does not reffnect expressions of misogyny
by a Nordic user. Examples include: Posts,
Methodological
illustration
The method used to estimate the extent of mi-
sogynistic content posted by Nordic users can be
illustrated with the following model. It should be
noted that the model is illustrative and only partly
reffnects the actual relationship between the data
set before and after ffmltering.
All content on the
three platforms
During period.
Post on subreddits or
boards of interests
during the period.
(Based on the expert
selection of relevant
subforums by CDYC)
Post containing
misogynistic
terminology
(Misogynistic
search key)
Misogynistic content
which also contains
Nordic indicators.
(Nordic search key,
Nordic subreddits,
language recognition
and 4Chan
ffnag feature)
Post that Qualitatively
contains misogynistic
statements, where the
users can be attributed
Nordic origin.
(Manual coding of
-10% of content from
each platform)
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Table
1
Data-preparation:
Step-by-step procedure for each platform
4chan
Reddit
Optimization
of search keys
Twitter
Through three iterations, the search keys were developed and optimized in close collabo-
ration with CDYC and the Nordic advisory group. To support this qualitative exploration, a
quantitative cluster analysis was made on Reddit data to identify any relevant misogynistic
keywords that may have been overlooked.
204 Subreddits related to
the misogynist environ-
ment or the Nordic
countries were selected.
Twitter does not use
subforums. Instead, the
Nordic search key was
supplemented with the
handles of the names of
known actors in the gender
debate to include a focus
on online harassment.
Four boards related to the
misogynist environment
were selected.
Selection of subforums
Data collection
An integration to Pushs-
hift’s Reddit API was
developed, which allowed
collection of all posts and
comments from select
subreddits. Pushshift’s API
was chosen seeing as
Reddit's own API does not
contain data from banned
subreddits.
An integration to Twitter's
Premium API was deplo-
yed, which allowed the
purchase of tweets and
retweets based on the two
search keys and
language criteria.
Historic content was
downloaded from ffmve
public 4chan archives.
Further, a scraper was built
and used to collect recent
content that had not
yet been made available
in the archives.
Identifying potentially
misogynistic content
Identifying potential
Nordic content
From the selected subforums, all posts and comments that contain at least one word from
the misogynistic search key were identiffmed.
Content was classiffmed as
potentially Nordic if it 1)
appeared in a Nordic
subreddit or 2) contained
any word from the Nordic
search key
Content was classiffmed as
potentially Nordic if 1)
Twitter had classiffmed it as
Nordic or 2) it contained
any word from the Nordic
search key
Content was classiffmed as
potentially Nordic if it 1)
was recognized as Nordic
by the language recogniti-
on AI, 2) contained any
word from the Nordic
search key, or 3) was
tagged with a Nordic
country ffnag (only /pol)
43.073
posts and comments
Size of the
filtered data set
Manual coding
5.107
posts and comments
55.293
posts and comments
A representative sample of 10% of the ffmltered posts were read and classiffmed, and annota-
ted them as true or false based on a normative deffmnition of misogyny and estimation of
Nordic origin.
3
The following codes were used https:/
/desuarchive.org, https:/
/archive.4plebs.org,
https:/
/thebarchive.com, https:/
/archiveofsins.com, and https:/
/archived.moe/
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Mapping the extent of online misogyny within the Nordic contries
Table
2
Calculating the estimates: Step-by-step procedure for each platform
Reddit
Estimate of Nordic
misogynistic content
Twitter
4chan
Based on the qualitative coding of the representative 10% of the content, it is possible to
estimate how much of the identiffmed content actually represents misogynistic content from
Nordic users.
The ffmnal estimation of the amount of content that is both misogynistic and of Nordic origin
is then calculated with the formula
I = N*p,
where
N
is the number of content pieces after
ffmltering, p
is the percentage of coded content that lived up to the inclusion criteria and
I
is
the estimated number of content pieces.
The margin of error in this estimate is found with the formula:
p(1-p)
N-n
FM
ү
= z
ү
*
n
N-1
, where
n
is the number of content pieces coded manually,
FM
is the
conffmdence interval, Z is a static variable which for the conffmdence interval of 95% is given
as
Z = 1,959.
Error margin of
I
can then subsequently be calculated as
I
FM
= FM
95
*N.
Estimate of users
On Reddit and Twitter, the number of users
who are authors of the ffmltered content are
identiffmed based on usernames.
On 4chan, posting is anonymous, which
makes estimation of users difficult. However,
seeing as there appears to be strong
similarities between 4chan and Reddit in
both audience and board structure it is
assumed that the activity of an average
4chan user is roughly comparable to that of
an average Reddit user. As such, this
comparison is used to estimate the total
number of 4chan users.
A model for the number of contributions per
user, based upon our Reddit data set, was
developed. The distribution of content per
user, which can be seen in Figure 6 in the
Appendix, follows a power law of the form
f(x) = k*x
. The parameters in this model are
found by ffmtting the collected Reddit data
that lives up to the misogynistic search key.
Using the found parameter
α
in the probabili-
x
ty function of a power law
p(x) =
x
α-1
(
x
min
)
,
min
this is integrated to ffmnd the interval ix which
contains 95% of all users.
This range is found to be from 1 to 17 pieces
of content per user. This interval is used to
estimate how many individual 4chan users
the encoded data represents.
Estimate of number of
active Nordic misogynists
The estimate of the total number of active
I
Nordic misogynists is calculated as
B =
µ
,
where
I
is the estimated number of content
pieces and μ is the average number of
contributions per user, after the data has
been ffmltered by both search keys. The
margin of error is subsequently found as
FM
B
FM
=
I
µ
.
4
The board structure of both Reddit and 4chan is quite similar. On both platforms there are subforums with posts +
associated comments, and from observational studies the culture and pace of the discussion appears comparable.
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Results
Based upon the above approach, the following
estimates are reached:
1.
Between 100 and 850 Nordic users posting
misogynistic content have been active during
the last year (June 2019-June 2020) of the
study across all three platforms
A detailed summary of these results is presented
in Table 3.
Below follows a detailed presentation of the
misogynistic activity on each platform over time
distributed across each of the ffmve main Nordic
languages (Danish, Finnish, Icelandic, Norwegian
and Swedish). The activity is shown on a three-
month resolution, corresponding to the four quar-
ters of the year
5
.
2. Between 250 and 2500 Nordic users posting
misogynistic content have been active during
the entire three year period (June 2017-June
2020) of the study across all three platforms
5
The ffmrst ffmve days of the investigated period (June 26th to
June 30th, 2017) are for technical reasons not included in
the graphs.
Figure 1. Twitter hits on the misogy-
nistic search key and Nordic indica-
tors over time distributed across the
five main Nordic languages.
1200
Danish
Swedish
1000
Norwegian
Amount of content
800
Finnish
600
400
200
Icelandic
17Q3
17Q4
18Q1
18Q2
18Q3
18Q4
19Q1
19Q2
19Q3
19Q4
20Q1
20Q2
Time period
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Mapping the extent of online misogyny within the Nordic contries
Twitter
On twitter 55,293 tweets hit both the misogynistic
search key and at least one of the Nordic indi-
cators. Of these, 0.4% were classiffmed to contain
Nordic misogynistic content (based upon the
qualitative coding of a 10%-sample). Based upon
this result, the total population of Nordic users
contributing misogynistic content is estimated to
be between 93 – 221.
A breakdown of the ffmve main Nordic languages
over time are shown in Figure 1.
Figure 2. Reddit hits on the misogy-
nistic search key and Nordic indica-
tors over time distributed across the
five main Nordic languages.
50
40
Amount of content
30
30
Danish
Finnish
20
Swedish
10
Icelandic
Norwegian
17Q4
18Q1
18Q2
18Q3
18Q4
19Q1
19Q2
19Q3
19Q4
20Q1
20Q2
Icelandic
17Q3
Time period
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Reddit
On Reddit, 5,107 posts and comments that hit both
the misogynistic search key and at least one of the
Nordic indicators were found. Of these, 1.6% were
estimated to contain Nordic misogynistic content
(based upon the qualitative coding of a 10%-sam-
ple). Based upon this result, the total population of
Nordic users contributing misogynistic content is
estimated to be between 21 – 97.
A breakdown of the ffmve main Nordic languages
over time are shown in Figure 2.
Figure 3. 4chan hits on the misogynistic search key and Nordic indi-
cator (country flag) over time distributed across the five main Nordic
languages. The peak of Swedish content in Q3 of 2018 is due to one
specific message being posted more than 400 times within one day.
1750
1500
1250
Amount of content
Swedish
1000
750
Finnish
Norwegian
500
Danish
250
Icelandic
17Q3
17Q4
18Q1
18Q2
18Q3
18Q4
19Q1
19Q2
19Q3
19Q4
20Q1
20Q2
Time period
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4chan
On 4chan, 43,073 posts and replies that hit both
the misogynistic search key and at least one of the
Nordic indicators were found. Of these, 5.0% were
estimated to contain Nordic misogynistic content
(based upon the qualitative coding of a 14%-sam-
ple). Based upon this result, the total population of
Nordic users contributing misogynistic content is
estimated to be between 144 – 2,166.
A breakdown of the ffmve main Nordic languages
over time are shown in Figure 3. For 4chan this
breakdown was solely based upon the number of
country ffnags, since this by far showed out to be
the platform’s primary Nordic indicator.
Total
Combining the results from each of the three plat-
forms, the maximum number of Nordic misogynist
users across the three platforms over the three
year period is estimated to 2,484. Figure 4 shows
all content that hits the misogynistic search key
and Nordic indicator over time and distributed
across the three platforms.
Figure 4. Total hits on the misog-
ynistic search key and Nordic
indicator over time distributed
across the three platforms.
Twitter
5000
Amount of content
4000
4chan
3000
2000
1000
Reddit
17Q3
17Q4
18Q1
18Q2
18Q3
18Q4
19Q1
19Q2
19Q3
19Q4
20Q1
20Q2
Time period
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250
Estimated hits
200
4chan
150
100
50
Twitter
Reddit
17Q3
17Q4
18Q1
18Q2
18Q3
18Q4
19Q1
19Q2
19Q3
19Q4
20Q1
20Q2
Time period
If the ratio of true positives is assumed to be
randomly distributed over time, the percentage of
actual misogynistic content can be seen as a per-
centage of total hits. This allows for multiplication
of the counts in Figure 4 with the accuracy found
for each platform in order to get the distribution of
actual Nordic misogynist content (see Figure 5).
Figure 5. Estimated actual Nordic misogynist con-
tent over time distributed across each of the three
platforms. The low amount of estimated Twitter hits
compared to the activity in Figure 4 is a result of the
low accuracy on Twitter (see Table 3).
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Mapping the extent of online misogyny within the Nordic contries
Table
3:
Quantitative results
4chan
Subfora
Total content
b, pol, lgbt, r9k
3.9 million posts and
replies
Reddit
204 forums
140 million posts and
comments
None
600 billion tweets
Twitter
Hits on misogynist
search key
3.9 million
1.6 million
55,293
5
Hits on all
nordic indicators
that also adheres to the
misogynist search key
43,073
5,107
Coded content
6,205 (14%)
511 (10%)
5,526 (10%)
Calculated accuracy
based upon
qualitative coding
Nordic misogynist hits %
compared to total content
Estimated numbers of
Nordic misogynist users
one year
Estimated numbers of
Nordic misogynist users
three year
5.0%
1.6%
0.4%
9.2*10
4
5.7·10
-5
3.5·10
-10
50 – 754
8 – 30
36 – 78
144 - 2,166
21 – 97
93 - 221
Language
/ Country breakdown
DK:
5,328 / 12.4%
FI:
10,059 / 23.5%
IS:
473 / 1.1%
NO:
7,189 / 16.8%
SE:
12,556 / 29.3%
6
(based on ffnag identiffmers)
DK:
FI:
IS:
NO:
SE:
259 / 5.1%
292 / 5.7%
19 / 0.4%
34 / 0.7%
438 / 8.6%
7
DK:
FI:
IS:
NO:
SE:
11,282 / 20.6%
7,091 / 12.9%
1,759 / 3.2%
9,091 / 16.6%
11,306 / 20.6%
8
5 Different method compared to reddit and 4chan because of API limitations which has forced a combination of the
two search keys. Additionally, the search key has been slightly modiffmed. The results are however still comparable.
6 The remaining 16.9% of posts were in non-Nordic languages
7 The remaining 79.5% of posts were in non-nordic languages
8 The remaining 26.1% of posts were in non-Nordic languages
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Quantitative methology
Qualitative
methodology
In order to assess the scope of
the issue of online misogyny in
the Nordic countries, data has
been gathered both qualitatively
and quantitatively through
multiple methods: focus groups,
advisory groups, interviews
with experts, and scraping of
posts and comments using a
predefined search key. Each
method is briefly described
below in regards to how this
method has been applied,
reason(s) for choosing this
particular method, and how
the method in question helps
broaden the understanding of
the topic.
Field observations
Extensive ffmeld observations on a multitude of
online forums
1
has been conducted in order to gain
an understanding of the how’s, why’s, who’s, and
where’s of online misogyny in a Nordic context.
Dedicating hours of ffmeld work on each of these
platforms has created thorough insights into the
worldviews, ideologies, and understandings of the
self and others of users of such forums.
Field observations have been performed with no
particular motive in mind, other than gaining as ob-
jective insights into and understandings of certain
online cultures and their “member's” as possible.
Access to and participation in some forums has
posed certain challenges due to narrow inclusion
criteria, often with a manual acceptance from a
moderator before new users are allowed on the
forum. On most forums the project group has
used honest proffmles with a group members iden-
tity and login, but for a few it has been necessary
to use fake personas to be allowed entry. Any in-
terviews or inquiries made to moderators or forum
users have been made from open proffmles, using
project participants’ own names.
1
For a full list see the “Forums of interest”-section
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Interviews with experts
In order to gain as deep an understanding of the
issue as possible, experts within the ffmeld were
interviewed. “Experts” is deffmned broadly, spanning
from people with academic and research based
knowledge of the area to women who have expe-
rienced online misogyny ffmrst hand. Such differen-
tial backgrounds were chosen in order to broaden
our perspective on both the perpetrators of mi-
sogyny, the culture surrounding online misogyny,
the point of view of the victims, the consequences
for the victims, and the democratic consequences
of open online misogyny.
A list of interviewed experts can be found in
the Appendix.
identical subreddits from different starting points,
e.g. r/scandinavia, r/shortcels, r/mensrights, r/
Incelistan and several national subreddits, e.g. r/
denmark, r/sweden etc. The list of subreddits has
been reviewed and edited manually.
3
Four boards were chosen on 4chan: /pol, /b, /
r9k, and /lgbt. These four were chosen speciffmcally
due to their politically incorrect content, and the
often anti left-wing expression of opinions.
Using this method, a large dataset was retrieved.
Subsequently, 10% of the retrieved posts and
comments were manually coded, in order to
determine if in fact the post was misogynistic, and
the plausibility of the poster having an affiliation
to the Nordic countries. Certain inclusion criteria
were used when determining nationality and level
of misogyny, as listed below.
Content:
The content was analyzed for posts which
were aggressively describing women, feminists
or “progressive” politicians and policy makers in
misogynistic, gendered derogatory or social and
politically antagonistic terms.
The content was assessed for instances where
women were described in derogatory, generaliz-
ing, and objectifying terms, where the actions of
women were attributed their gender and/or the
appearance of men, where wishes to restructure
society and the distribution of goods in ways unfa-
vorable to women were uttered, and where violent
acts towards women were gloriffmed and/or spoken
of as natural, logic, reasonable, rational and/or
necessary. Posts/comments such as
“Hide
your roastie flapper and go back to whin-
ing how hard your life is.”
4
(Gendered derogatory terms about all women,
“roastie” & context)
“Women vote whatever the media or their
boyfriend tells them to vote. Therefore trading a
roastie for a nationalist is a double loss.”
5
(Political animosity directed at women, gen-
dered derogatory term, “roastie” & context)
Quantitative extent analysis
In order to assess the scope of misogynistic online
speech quantitative data was drawn from three
distinct platforms, namely Twitter, Reddit and
4chan. Several other platforms were of interest
2
but due to the ffmnancial scope of the project a
choice had to be made. The choice fell on these
three forums due to their history with freedom of
speech, misogyny, and sexism, and their user gen-
erated content. Data was drawn using a search key
containing 242 search words of relevance to The
Manosphere (as deffmned on pp. 29-41), combined
with 379 words indicating Nordic affiliation (e.g.
Swedish, Nordic, Helsinki, etc.). The quantitative
method and analysis is further described in the
above section.
Seeing as Twitter has no subforums the platform
could be scraped in its entirety, using the search
key as the only search criteria. Both Reddit and
4chan consist of several different subforums
demanding further choosing. On Reddit these
subforums are called subreddits, on 4chan they
are called boards.
To broaden the scope of searched subreddits, a set of
tools tracking comparable subreddits based on either
user overlap, or content has been used: Both subred-
ditstats.com and anvaka.github.io/sayit can measure
similarity in user-groups across subreddits.
These tools have been used to ffmnd similar yet not
2
See extensive list in the “Forums of interest” section
3
4
5
For a full list of subreddits scraped see Appendix
4chan, Post ID: 236742826
4chan, Post ID: 258549706
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Quantitative methology
How will we ever get around to take away
roastie rights tho?
6
(Political animosity directed at women, gen-
dered derogatory term, “roastie” & context)
THIS JUST IN: Swedish Feminists have cucked
their own men to such a point, that they screw
crazed Barbarian Invader Hordes like paid
whores! Who wudda thunk it?!
7
(Political animosity directed at women, sexual-
ized aggressiveness, “whores” & context)
and thoughts about Nordic countries can also
come from tourists or people from outside of the
Nordic countries, but as the report is focused on
speciffmc Nordic users and cases, this is taken into
account in the qualiffmcation and coding of the data
gathered.
Nationality:
Each forum has certain markers
which have been used to determine nationality.
Language, choice of words, topic and geograph-
ical indicators go across all three platforms. On
Twitter it is also possible to rely on userhandle
and hashtags, increasing the degree of certainty
with which nationality can be determined. Fur-
thermore, most posts on Twitter are in the poster’s
native language. On Reddit grammar is used as an
indicator as well as the subreddit in which the post
or comment is written, seeing as certain subred-
dits are mostly used by people of Nordic origin.
As such, nationality can be determined with a fair
amount of certainty. As with Reddit, grammar is
also used as an indicator on 4chan. Furthermore,
the optional posting of a ffnag or country-tag to
one’s post or comment has also been used in the
instances where the poster has chosen this option.
Of course, the user can indicate any country of
his/her choice, but it appears that most users
indicating a ffnag/country will use their country of
origin. However, this still poses certain limitations
to determining nationality, given the necessity of
relying on content.
Gender:
Determining the gender of the poster is
fairly easy on Twitter, a little more complicated on
Reddit and quite difficult on 4chan. However, given
the content of the posts, and their phrasing and
wording, it seems a fair statement that the majority
of users on 4chan are male. Seeing as both Twitter
and Reddit require usernames in order to be able
to post, gender can be established with a fair
amount of certainty.
posted by Nordic users will be coded as living up
to the inclusion criteria due to misogynistic con-
tent, whereas posts/comments such as
“This is to ofc maximise the amount of male
support and labor that can help her and her
offspring when she has mated. An alpha that
has lost its position is no longer an alpha (this
why you generally see women dump their boy-
friends or husbands when they’ve hit a econom-
ic low or lost their friends)”
8
posted presumably by a Swedish user, does
not fulffmll the criteria for inclusion, seeing as it is
generalizing towards women, but not derogatory
as such, and furthermore seems to focus on a
perceived romantic plight of men (needing to be
“alpha” to ffmnd romantic attention).
Language:
A lot of content is in English, but some,
especially on Twitter, but also on Reddit and
4chan, is in the native language of the poster/
commenter. In the instances where a post/
comment is in a native Nordic language, Nordic
nationality can, with almost complete certainty,
be attributed. Language detection algorithms
have been applied to the scraped data in order to
assess the share of content in Nordic languages.
Geographical indicators:
The third inclusion criteria is
geographical indicators of country of origin. Geo-
graphical indicators are here deffmned as phrases
such as “here in Sweden”, “In Denmark, where I’m
from”, “As a Norwegian”, “Finnish girls are”, “In Ice-
land we have”, etc. Though it is noted that opinions
6
7
8
4chan, Post ID: 245664034
Reddit, Post ID: eyvd3sz
4chan, Post ID: 223215107
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In order for a post to be marked as “misogynis-
tic content by a Nordic poster”, it had to display
at least one type of content, as listed above, be
written in a Nordic language or containing at least
one geographical indicator, and be written by a
male. Naturally, women can also express misog-
yny, but in this report the interest is solely on the
male segment.
The outset of the quantitative analysis was made
after extensive observations, literary analysis
and interviews, as a scientiffmc way to prove, test
and qualify the preliminary analysis herein. In
turn, as the quantitative data and initial analysis
was concluded, it directed and qualiffmed further
observations and interviews. As a result, the ffmnal
report holds a mutually complementary cross-dis-
ciplinary approach. Any recommendations and
conclusions are done in regard to both.
Advisory groups
In order to guide the course of the project, and to
gain as nuanced a perspective as possible, two
advisory groups were established - a Danish and
a Nordic
11
. Both groups consisted of members of
academia, representatives from relevant NGOs,
and activists passionate about the topic at hand.
For the Danish group, two meetings were held.
The ffmrst was centered around presenting the
project and discussing the participants’ own
knowledge and experiences with misogynistic and
antidemocratic speech online. The second around
presenting data and preliminary ffmndings, and
discussing solutions to the issue.
For the Nordic group, three meetings were held.
The ffmrst was centered around presenting the
project and discussing the participants’ own
knowledge and experiences with misogynistic
and antidemocratic speech online. The second
around presenting data and preliminary ffmndings,
and qualifying them in a Nordic context. The third
meeting was dedicated to discussing solutions
and recommendations for politicians and decision
makers when handling the issue.
Both advisory groups helped qualify the proj-
ect throughout the project period, and offered
valuable research and experience based insights
and observations along the way. Furthermore,
both groups helped ensure a Nordic perspective
throughout the course of the project, and also
made sure to constantly secure the relevance of
the project in a Nordic context - both in terms of
recommendations for policies and action and in
terms of focusing on Nordic men speciffmcally. The
members of the advisory groups have not read
the report before it was published.
Focus groups
In order to gain a sense of the average young per-
son’s
9
internet and social media usage, a series of
focus groups were conducted at a Danish educa-
tional institution. The focus groups were conduct-
ed as semi-structured interviews
10
, focusing on
assessing the participants’ knowledge of certain
online phenomena and acquaintance with certain
online forums. This method was chosen to give
members of the target group a voice and thereby
the possibility of offering their points of view. It is
important to note that in this regard “target group”
refers to the average young adult user of the in-
ternet, who does not necessarily engage in online
misogyny and sexism, but who has experienced it
directly or witnessed it from a distance. As such,
the focus groups helped shed light on the nature,
function, and need fulffmllment abilities of different
online forums and platforms.
9
10
Young deffmned as aged 17-35
See Appendix for interview guide.
11
A list of participants in both groups can be found in the
Appendix.
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Quantitative methology
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Limitations
Limitations
Assessing the scope of
misogynistic online content
created by Nordic users poses
certain challenges. First and
foremost determining user
nationality becomes increasingly
difficult when moving from
Twitter to Reddit to 4chan.
However, at the same time, the
level of misogyny decreases
when moving from 4chan to
Reddit to Twitter so ignoring the
more anonymous platforms does
not appear a viable solution.
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Deciphering
misogynistic neologisms
From the data it has become
clear that several words have
completely different meanings
and different uses across the
three platforms.
“Stacy” is a name of a person on Twitter, but a
concept describing a certain type of woman on
Reddit and 4chan. Similarly, “patron saint” refers
to different Christian saints on Twitter, whereas on
Reddit and 4chan “patron saint” is a reference to El-
liott Rodger, Alek Minassian, Anders Breivik, or one
of the other men idolized in the misogynistic and
antidemocratic online spheres. On Twitter Pepe is
a soccer star, on Reddit and 4chan he is a frog. On
Twitter, “ascension” refers to Ascension Day and the
ascension of Christ, whereas on 4chan and Reddit,
ascension refers to the incel/manlet/virgin man
ascending, i.e. having sex and thereby becoming a
man of value and status.
A lot of the abbreviations have completely different
meanings on Twitter compared to Reddit and 4chan.
For instance, “smv” means “sexual market value”
and refers to the value of a woman/girl on Reddit
and 4chan, whereas on Twitter it means “small and
medium-sized corporations
1
”. Likewise, “pua” refers
to pick-up artistry on Reddit and 4chan, whereas on
Twitter it generates mostly nonsensical hits.
“Neet” is used to describe the same phenomenon
across platforms (i.e. a person Not in Education,
Employment or Training), but where it is mostly
a derogatory term on 4chan and Reddit (either in
self-description or in description of others), on Twit-
ter it is used when referencing initiatives targeting a
vulnerable group in society.
These differences and similarities in language
are both due to the culture and nature of each
platform, but also to the composition of the user
groups on each platform. Twitter is a lot more
mainstream than both Reddit and 4chan, and the
average Twitter user is also older than the average
Reddit and 4chan users. Also, Twitter is approxi-
mately 50/50 male/female, whereas both Reddit
and 4chan are skewed in the male favor.
Quite a large spillover effect of the misogynistic
language into mainstream society can be seen. De-
scribing men as “Chads” and women as “femoids”
has found its way to Twitter and other mainstream
media, such as Facebook and Instagram. This has
happened a lot faster than initially anticipated
when starting the project in December 2019. The
words mostly seen spilling over are the “classiffm-
ers” (Stacy, Chad, Tyrone, femoid, incel, etc.) in the
milder end of the spectrum. The more derogatory
and harsh terms, such as “roastie” and “cumsock”,
are not seen in mainstream media. Yet.
1
Små og mellemstore virksomheder in Danish
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Limitations
Estimating
Nordic origin
The estimate of Nordic origin is the
weakest estimate in this report.
As mentioned earlier users on
all three platforms can remain
completely anonymous if they wish
to and most content is in English,
but beyond that another important
weakness arises from the unequal
contribution to the search key from
the Nordic collaborators.
A quick look on the Nordic search key reveals that
the Danish search key is more developed than the
Swedish and Norwegian search keys, which in turn
are more developed than the Icelandic and Finnish
search keys due to difficulties in engaging Nordic
collaborators in contributing search terms.
However, as visible in Table 3, Denmark does not
come out as the dominant of the Nordic languages
on any of the platforms, even though the Danish
part of the search key is more elaborate. On 4chan
it even appears that Danish is the second rarest
language. While it cannot entirely be ruled out that
this is simply due to Danes being less active in the
selected environment, a more likely explanation
is that the parallel use of alternative strategies for
identifying Nordic origin (i.e. language detection,
national ffnags on 4chan and national forums) are
able to catch what the search keys might miss.
2
Nonetheless, a more advanced setup built upon
artiffmcial intelligence would most likely have in-
creased the total estimate for particularly Iceland
and Finland. The resources needed to develop
such advanced setup were, however, beyond the
limits of the current project.
2
This cannot, however, explain the results on Twitter where
the only alternative to the search key is AI based language
recognition; a language recognition which is infamous for
being poor and inadequate due to tweets in general being
very short often leaving little material for the AI to determine
language.
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Noise and
false positives
There is a lot of noise in the Twitter
data, with a lot of false positives,
which explains such a large dataset
from the least misogynistic of the
three platforms.
The relatively small amount of data from Reddit
is due to the fact that data cannot be drawn from
Reddit in its entirety, as has been done on 4chan
and Twitter, but rather, certain subreddits have to
be hand picked. This poses a risk of overlooking
important subreddits. However, it is the belief of the
authors that the most important ones have been
scraped.
Reddit and 4chan are both ad free in the post and
comment sections. On Twitter, however, ads look
like posts from users, meaning they are picked up
by the scraper if they ffmt the search criteria. As such,
combinations such as “Norwegian” and “snowffnake”
generate quite a few hits which turn out to be ads
for knitted, wooly clothing.
Similarly, many hits turned out to be porn ads.
Speciffmcally, combinations such as “Finnish” and
“cuckold” or “Swedish” and “cunt” generated quite
a few porn ads. Furthermore, as mentioned earlier,
references to soccer take up a lot of space on
Twitter. Soccer fans are keen on using the word
“cunt” when referring to speciffmc soccer players
or fans of opposing teams. Combinations such as
“Norwegian” and “cunt” therefore create quite a few
false positives, seeing as most, if not all, hits on that
combination refer to a Norwegian soccer player. On
Twitter, in general, “cunt” is mostly used when men
are trash talking other men.
The ffmnancial scope of the project forced a select
focus on platforms and subforums, in choosing
which to extrapolate data from. This framing of the
project allowed for only looking at forums already
known to be of interest (4chan & Reddit), or where
a substantial democratic inffnuence because of an
extremely wide user base (Twitter) can be seen,
as well as a focus on symptomatic subforums (r/
incels, /r9k/) and geographically and politically
obvious groups (r/sweden, /pol/). This creates
a possible bias and skew in the results, seeing as
every choice entails a deselection of other possible
data gathering options. However, the size of the
datapool allows a fair level of certainty in claiming
that the sample from each platform is representa-
tive. Furthermore, the project has had to focus on
longitudinal platforms, as many relevant ones live
a very short digital life, and are only of interest for
months, or even weeks, before they are de-plat-
formed or lose the user base’s attention.
As mentioned above, the hand picking of a selec-
tion of subreddits will most likely mean the over-
looking of equally important others. Seeing as new
subreddits constantly appear, a comprehensive
and fulffmlling list cannot be compiled. However, due
to the regressional nature of the project, this is the
most representative and valid way to represent that
data and digital landscape.
Yet another limitation is the character of the scraper
and the way data is coded. The scraper is built to
search through large amounts of data using the
method of exclusion. As such, many misogynistic
and sexistic hits turn up in the ffmnal data pool, requir-
ing further exclusion to be left with the hits that are
both misogynistic and posted by a user from the
Nordic countries. Another approach would have gar-
nered a larger set of data, but was also too expen-
sive for the ffmnancial means of the present project.
The data output has had to be manually coded,
which always entails a level of human error. This
has been minimized as both coding, veriffmcation
and programming has been done by the same
small group of project workers and subcontractors
to limit the level of
mistranslations.
An important limitation relates to which users
can be investigated. Particularly, it is not possible
to estimate the extent of Nordic users passively
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Limitations
consuming misogynistic content, but never con-
tributing any themselves. Another limitation is the
method not allowing consideration of users with
multiple accounts, bot accounts, or users who
engage in more than one of the three platforms.
These unknowns have equal potential of decreas-
ing and increasing the ffmnal estimate. Since it is
extremely difficult to estimate the quantitative
effect of these limitations, a choice was made to
keep them entirely out of calculations.
One quite challenging limitation to our data
sample is not always being able to determine
direction of a given statement out of context. I.e.
posts or comments may consist almost solely of
a quote from another post/comment, which does
not necessarily equal agreement with the original
post/comment. Furthermore, a post or comment
may contain several of the words, phrases, or
geographical indicators from the search key, but
still not be misogynistic, seeing as it might just be
someone describing misogyny, the manosphere,
incels, or the like; If a user says “I
hate all these
fucking feminists in Reykjavik! Someone needs to
teach these roasties a lesson!”,
it is necesssary to
manually follow up on whether or not the post is a
citation or quote from another user prefaced by a
counter-argument.
Originally, at least 12 focus groups with young
people had been the intention. However, due to
the COVID-19 lockdown, this posed certain chal-
lenges. Before the lockdown four focus groups
were held at one educational institution, and ar-
rangements had been made to go to two further
educational institutions. However, shortly before
the set dates Denmark went into lockdown ren-
dering the physical focus group setup impossible.
A digital equivalent was set up, but unfortunately
without luck, seeing as the exam period, summer
holidays and an extended lockdown period came
in the way. Hence, only four focus groups with
four to ffmve students in each were held.
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References
Academic literature
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Psychological Bulletin, 117, 497-529.
Bloksgaard, L., Christensen, A., Jensen, S. Q., Han-
sen, C. D., Kyed, M. & Nielsen, K. J. (2015).
Masculinity Ideals in a Contemporary Danish
Context, NORA - Nordic Journal of Feminist and
Gender Research, 23:3, 152-169
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Appendix
Interviewguide
See attachment.
Lene Stavngaard, Sex & Samfund
Lene Stavngaard is the National Director of the
Danish Family Planning Association (DFPA). Regis-
tered nurse and Master of Sexology from Malmö
University with expertise in sexual and reproduc-
tive health and rights (SRHR), sexuality and gen-
der, counselling and SRHR politics. Lene has been
working with Sex & Samfund (DFPA) since 2002.
Helena G. Hansen, Dansk Kvindesamfund
Helena G. Hansen, President af Danish Women’s
Society. Worked with victims of gender based vio-
lence, rape and digital violence at Danish Women’s
Society shelters. Co-founder of The Everyday Sex-
ism Project Danmark, now called Stop Sexisme.
Expertise in: Violence against women, sexism,
sexual harrasment, digital violence, sexual assult,
rape, victimblaming and victims trauma reactions.
Works as a project manager at The Women’s
Council of Europe with Generation Equality. Master
degree in English and European studies from Aar-
hus BSS, school of business and social sciences.
Frederik Kulager, Zetland
Frederik Kulager is a Danish tech and internet
culture reporter at Zetland, a Danish digital media
based in Copenhagen. He specializes in covering
political movements and radicalization online.
Natasha Al-Hariri
Natasha is a Danish lawyer, political activist, and
director of Dansk Flygtningehjælp Ungdom. She
is an active participant in debates and political
movements on anti-democratic attacks.
Rasmus Munksgaard, University of Montreal
Rasmus Munksgaard is a doctoral candidate at
the University of Montreal School of Criminolo-
gy, and an external lecturer at Aalborg University
Department of Sociology and Social Work. Rasmus’
research revolves around illicit online markets,
cybercrime, and the darkweb. He has published in
leading journals such as the International Journal of
Drug Policy and the British Journal of Criminology.
Advisory groups
Both advisory groups comprise a politically inde-
pendent gathering of experts within the ffmeld of
gender, masculinity, feminism, sexism, misogyny,
and/or online hate/violations.
Danish advisory group
The Danish advisory group consisted of the fol-
lowing experts:
Michael Bang Petersen, Aarhus University
Michael Bang Petersen is professor at the Depart-
ment of Political Science, Aarhus University. He is
leading The Politics and Evolution Lab (PoNE), and
is director of the Research on Online Political Hos-
tility project. His research is focused on the effect
of evolutionary psychology on modern political
behaviour.
Lasse Lindekilde, Aarhus University
Lasse Lindekilde is professor at the Department
of Political Science, Aarhus University. He holds
a PhD from the European University Institute. His
research is focused on political mobilization, vio-
lent radicalization, online political hostility and the
implementation and effects of counter-terrorism
policies and interventions to prevent online politi-
cal aggression. His work is interdisciplinary linking
insights from political science, political sociology,
criminology, social psychology and communica-
tion studies.
Lumi Zuleta, Dansk Institut for Mennesker-
ettigheder
Lumi Zuleta, special advisor, The Danish Institute
for Human Rights. 10 years of experience working
with human rights. Area of expertise: gender and
gender equality, behaviour in public debate on
social media, online harassment, human rights and
social media regulation, hate speech.
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Appendix
Emma Holten, Oxfam IBIS
Emma Holten has been working on feminism and
women’s rights since she released the CONSENT
project on digital sexual violence in 2014. She has
taught in schools and delivered keynotes inter-
nationally. She works part time as a gender policy
advisor at Oxfam IBIS in Copenhagen.
Esther Chemnitz, freelance
Esther Chemnitz, cand. mag. Cognition & Commu-
nication, University of Copenhagen with a focus on
digital media, computer-mediated communica-
tion, social cognition and belief polarization.
Taran Knudstad, Likestillings- og diskriminer-
ingsombudet
Taran Knudstad is a Senior Policy Advisor with the
Norwegian Equality and Anti-Discrimination Om-
bud. She works in the Ombud’s Monitoring Section
which monitors the government’s compliance with
UN’s Convention on the Elimination of all forms of
Discrimination of Women.
Jón Ingvar Kjaran, University of Iceland
Dr. Jón Ingvar Kjaran is Professor of anthropology/
sociology of education at the University of Iceland,
School of Education / Faculty of Diversity and
Education. His research focus is on gender, sexu-
ality, ethnicity, race, and violence. He is currently
leading two research projects on gender violence
funded by the Icelandic Research Fund.
Elísabet Yr, Free Speech Fund
Elísabet Yr is a grassroots feminist activist, mainly
focusing on ffmghting rape culture and male vio-
lence against women. She is one of the founders
of Málfrelsissjóður in Iceland, or Free Speech
Fund, a fund that supports women that are taken
to court for speaking out against abuse.
Lisa Kaati, Totalförsvarets Forskningsinstitut
Lisa Kaati holds a PhD in computer science from
Uppsala University. She is a senior researcher at
the Swedish Defence Research Agency where
she is the head of an interdisciplinary data sci-
ence group. Her research focuses on connecting
psychology with text analysis and the study of
digital phenomena such as hate speech, online
violent extremism, and threat assessment in digital
environments.
Daniel Sallamaa, University of Helsinki
Daniel Sallamaa is a doctoral student of political
history at the University of Helsinki. His ffmelds of
expertise include research on terrorism, political
violence and extremist movements. Sallamaa is
preparing a dissertation on extraparliamentary far-
right groups in 21st century Finland.
Nordic advisory group
The Nordic advisory group consisted of the fol-
lowing experts:
Audun Fladmoe, University of Oslo
Audun Fladmoe (PhD, Political Science) is Se-
nior Research Fellow at the Institute for Social
Research (Oslo, Norway). His research interests
include civic and political engagement, public
opinion, freedom of speech, and hate speech.
Marjan Nadim, University of Oslo
Marjan Nadim, PhD in Sociology, works as a
Senior Research Fellow at the Institute for Social
Research in Oslo, Norway. Her research topics in-
clude online hate speech and harassment, gender
equality and ethnic inequality.
Eirik Rise, Stopp Hatprat
Eirik Rise is the national campaign coordinator of
the No Hate Speech Movement in Norway. He has
been active in the movement since 2012 starting
as European activist, initiated the campaign in
Norway in 2014 and has been employed as cam-
paign advisor since 2016. In the national move-
ment he has been working with campaigning,
awareness raising and Human Rights Education
against hate speech with young people.
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List of experts
The following experts have been interviewed:
Alexander Ash
Alexander Ash (also
Sarge,
or
SergeantIncel)
is a
screen name for the founder and main adminis-
trator of incels.co, formerly incels.me and incels.
is. Also the founder of looksmax.me. Alexander is
also the main writer of the blog incel.blog.
Eirik Rise, Stopp Hatprat
Eirik Rise is the national campaign coordinator of
the No Hate Speech Movement in Norway. He has
been active in the movement since 2012 starting
as European activist, initiated the campaign in Nor-
way in 2014 and has been employed as campaign
advisor since 2016. In the national movement he
has been working with campaigning, awareness
raising and Human Rights Education against hate
speech with young people.
Daniel Sallamaa, University of Helsinki
Daniel Sallamaa is a doctoral student of political
history at the University of Helsinki. His areas of
expertise include research on terrorism, political
violence and extremist movements. Sallamaa is
preparing a dissertation on extraparliamentary far-
right groups in 21st century Finland.
Sara Aarnivaara, MÄN
Sara Aarnivaara, project leader for violence pre-
vention with youth at the Organization MÄN. Sara
has a master in political science and a bachelor in
gender science and started within the women’s
shelter movement in 2000 and has since been
working with support for victims of violence and
violence prevention for youth. At MÄN Sara has
worked with method development, evaluations,
trainings and compiling knowledge on effective
methods for preventing gender based violence.
She has also been part of building structures
for the ffmeld of violence prevention in Sweden in
relation to long term stability and effects as well as
systems for quality assurance.
Anna Lindqvist, MÄN
Anna Lindqvist has been the Director of MÄN
since 2012. Anna has a background in international
development work and as an activist in the wom-
en’s shelter movement. Within the ffmeld of men
and masculinity she has a deep interest in ac-
countable practices and violence preventive work.
Elísabet Yr, Free Speech Fund
Elísabet Yr is a grassroots feminist activist, mainly
focusing on ffmghting rape culture and male vio-
lence against women. She is one of the founders
of Málfrelsissjóður in Iceland, or Free Speech
Fund, a fund that supports women that are taken
to court for speaking out against abuse.
Michael Bang Petersen
Michael Bang Petersen is professor at the Depart-
ment of Political Science, Aarhus University.
He is leading The Politics and Evolution Lab
(PoNE), and is director of the Research on Online
Political Hostility project. His research is focused
on the effect of evolutionary psychology on mod-
ern political behaviour.
Esther Chemnitz, freelance
Esther Chemnitz, cand. mag. Cognition & Commu-
nication, University of Copenhagen with a focus on
digital media, computer-mediated communica-
tion, social cognition and belief polarization.
Digitalt Ansvar v. Ask Hesby Krogh
A Danish umbrella organization holding a legal ex-
pertise and political position in combatting online vio-
lence against women and democratic participation.
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Appendix
List of subreddits
A total of 204 subreddits have been scraped for mi-
sogynistic content using the developed search key.
However, only the following 161 subreddits created
data input that lived up to the search criteria:
r/MensRights
r/cringeacademy
r/Beatingwomen
r/Braincels
r/CreepShots
r/CringeAnarchy
r/DarkNetMarkets
r/FatPeopleHate
r/Gore
r/The_Greatawakening
r/Incels
r/Jailbait
r/Jakolandia
r/MillionDollarExtreme
r/Pizzagate
r/Physical_Removal
r/SanctionedSuicide
r/Coontown
r/Shoplifting
r/TheChimpire
r/TheFappening
r/OffMyChest
r/WPDTalk
r/niggers
r/FindBostonBombers
r/KotakuInAction
r/MRM
r/The_Donald
r/TheRedPill
r/beatingwomen2
r/hamplanethatred
r/neofag
r/transfags
r/shitniggerssay
r/ChadRight
r/BillionShekelSupreme
r/TrillionRubleRegime
r/TrillionRubelRegine
r/GorillionYuanDream
r/HydeNationalism
r/tha_pit
r/QuadrillionEuroDream
r/HundredPesoPipedream
r/SextillionEuroSupreme
r/13451452251849519
r/NaturalHair
r/Rape
r/MaleForeverAlone
r/TrueRateMe
r/Malecels
r/PeopleThatDontExist
r/incelswithouthate
r/The_Evropa
r/againstwomensrights
r/conservative
r/coomer
r/gamersriseup
r/MGTOW
r/whathasbeenconserved
r/GamersRiseUpReloaded
r/Chodi
r/stupidpol
r/coomermoment
r/average_redditor
r/Epicairconditioning
r/Incelselffme
r/Incelistan
r/IncelGraveyard
r/BlackPilledNormies
r/BlackPillScience
r/shortcels
r/legitcels
r/BluepillRateMe
r/Feministtears
r/Ethnic_cels
r/BlackPillTruth
r/Manletcels
r/Facehacking
r/HandsoffHapas
r/MarxismRodgerism
r/GentlemenOfTheSupreme
r/IncelUtopia
r/PurplePillDebate
r/ForeverAlone
r/changemyview
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r/gatekeeping
r/IncelsInAction
r/subredditcancer
r/unpopularopinion
r/LMSC
r/TrueOffMyChest
r/the__Braincelhalla
r/sluthate
r/foreverunwanted
r/lookism
r/MRAs
r/pol
r/r9k
r/PUAs
r/pickup
r/pickupartists
r/badwomensanatomy
r/denmark
r/scandinavia
r/Nordiccountries/
r/SWARJE
r/svenskpolitik
r/unket
r/europeffmre
r/eurosceptics
r/swedishproblems
r/allsvenskan
r/norge
r/norsk
r/combatfootage
r/pussypassdenied
r/saltierthancrait
r/collapse
r/cringe
r/niceguys
r/conservative
r/globaloffensive
r/jordanpeterson
r/mgtow2
r/gendercritical
r/askmen
r/seduction
r/incelexit
r/incels
r/greatawakening
r/Scandinavia
r/Denmark
r/Norway
r/Sweden
r/Finand
r/Iceland
r/okkammeratmongol/
r/dankmark
r/JesuBrodre
r/Danmag
r/feminazi
r/denmark2
r/GamleDanmark
r/danskrap
r/FritDanmark
r/Gymnasiememes
r/Nordiccountries/
r/unket
r/Allsvenskan
r/interesseklubben
r/IncelsWithoutHate
r/TopMindsOfReddit
r/femradebates
r/creepypms
r/creepyasterisks
r/justneckbeardthings
r/trollxchromosomes
r/virginvschad
r/4chan
r/gendercynical
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2291500_0111.png
Appendix
Figure 6
10
5
10
4
Number of users
10
3
10
2
10
1
Reddit data
Power Law
Model
1
50
100
150
200
250
350
Content per user
111
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2291500_0112.png