Udenrigsudvalget 2017-18
URU Alm.del Bilag 69
Offentligt
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THE WHY FOUNDATION
is a public media organization that aims to
support sustainable development
by securing free access to reliable information for all citizens.
We produce and distribute critical media content about
human rights and sustainable development
through a network of
“All people should see these films,
because you don’t really know how
the world is, until you have"
Richard(Porter,(Head%of%BBC%World%News
70+ television broadcasters in 191 countries
reaching 600 Million Viewers.
The majority of the world’s population still
receives information through local
television and radio broadcast in their local language.
By exploiting our
extensive network of traditional public media channels our organization is able
to
reach the largest number of people with critical information.
The WHY’s documentary films are
different from the mainstream films
broadcasted on Palestinian TV
stations and encourage people to
think critically, learn about new
cultures and countries.
Airida Poskut2
Wattan TV6
Palestine
OUR CONTENT
INDEPENDENT.
FACT BASED.
ACCESSIBLE.
RELIABLE.
FAIR.
COVERS:
Civil & Political Rights
Gender & Sexuality
War & Peace
Inequality & Development
Culture & Everyday Life
Climate & Environment
In the Nordic Region a publicly supported independent press boasts the
worlds highest market share and a media climate where
access to free
information is considered a civil right.
Public service broadcasting has a
beneficial effect on populations and its strength is directly correlated with
political engagement and a willingness to act in the public interest.
In most
countries around the world free information is simply not available.
Our primary target is to ensure free access to information for all people across
the world - distributing content broadly in countries with and without a tradition
for factual programing and creating dubbed language versions of our content
and donating it to developing nations.
Informed citizens are more likely to
engage in politics and their communities to build stronger democracies.
Broadcasts can be supported by local outreach activities to create a level of
awareness that is otherwise unattainable on such a large scale, while
simultaneously facilitating a flow of information between the global north and
global south.
Bermuda badly needs the kind of
programming provided by The
Why. The island is very small and
isolated. Consequently our youth
are often unaware of how people
live in other parts of the world. Our
island is isolated, but it is not
immune to the threats of
corruption, crime, pollution,
discrimination, government debt,
etc. For Bermuda to continue as a
modern democracy our young
people must understand these
problems. So international
documentaries of the kind that The
Why provides can have a powerful,
positive impact on our community.
Robert(Zuill 2CITV,(Bermuda
We target all demographics across all geographies.
We believe that the series is a great
opportunity to fill a gap in the
Mongolian TV market, where very
little content is available on the
issues depicted in THE WHY’s
series. We envision that Mongolian
audiences would be thrilled to have
access to such content for free and
in their own language.
Oyunchimeg Demchig2
MBTV,(Mongolia
URU, Alm.del - 2017-18 - Bilag 69: Materiale fra foretræde ved THE WHY den 5. december 2017
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SUPPORTING PUBLIC
MEDIA & DEVELOPMENT
THE CHALLENGES
Public media is distrusted in
world’s countries.
82%
of the
1. FACTUAL CONTENT
왜 그런지 묻는다
ask why
ρωτήστε γιατί
ถามว่าทําไม
Fake News
is an increasing problem.
$%ﺎﻤﻟ !ﺄﺳ$
spørg hvorfor
65%
of the world’s population
does not have
access to the internet
and consequently
relies on traditional media outlets.
people cannot read or write.
Translated into local languages.
2. DISTRIBUTION
1.2 Billion
3 in 4
governments arbitrarily restrict
freedom of expression.
Local Terrestrial Broadcast
On 70+ local stations
Translated and voice dubbed
into local languages
Reaches largest percentage
of a nation’s electorate
BBC Satellite Broadcast
Reaches 191 countries
Broadcast in Arabic & English
Reaches 40% of the world’s
decision makers
89 million viewers/ week
OUR CONTENT
VIDEO
Documentaries
Short Films
AUDIO
Radio
Podcasts
EDUCATION
Film Guides
Lesson Plans
ONLINE
Learning Platform
VOD
All our content is built out
from critically acclaimed
documentary films. Each
film features investigative
journalism that is
focused
on sustainable
development
explained
through capturing real
personal experiences
making our content
universally understood
and accessible.
3. OUTREACH
EDUCATION
AUDIO
ONLINE
AUDIENCE
INFORMED
ELECTORATE
BENEFITS
Free access
to reliable
information
Informs about
sustainable
development
Inspires
critical thinking
& debate
Higher chance
of political
participation
Establishes culture
of investigative
journalism
Increased
understanding
of human rights
Understanding of judicial
proceedings and
the rule of law
Stronger
democracies through
an educated electorate
Promotes
empathy & global
awareness
WHO WE WORK WITH
BROADCASTERS
ALBANIA
AMERICA
AMERICA
AMERICA
BERMUDA
BHUTAN
BRAZIL
BOSNIA &
HERZEGOVINA
CANADA
CANADA
CHILE
COLUMBIA
COLUMBIA
CZECH
REPUBLIC
DENMARK
ESTONIA
FINLAND
FRANCE/
GERMANY
FRANCE
GERMANY
GERMANY
ICELAND
INDIA
JAPAN
JORDAN
LATIN
AMERICA
LATVIA
LEBANON
LITHUANIA
MALAYSIA
MONGOLIA
NETHERLANDS
NORWAY
PALESTINE
POLAND
SOUTH KOREA
RUSSIA
SPAIN
SWEDEN
SWITZERLAND
UK
UKRAINE
VIETNAM
GLOBAL
OTHERS
GET IN CONTACT
[email protected] / THEWHY.DK
Gothersgade 55, Copenhagen C
Denmark, 1123
THEWHYFOUNDATION