Kulturudvalget 2017-18
KUU Alm.del Bilag 17
Offentligt
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At the National, we make world-class theatre that is entertaining, challenging and inspiring. And we
make it for everyone.
We stage over 20 productions at our South Bank home each year in our three permanent theatres.
Our programme is broad and inclusive, appealing to the widest possible audiences with new plays,
musicals, re-imagined classics, and work for young audiences.
The New Work Department collaborates with hundreds of artists each year to develop work for our
stages, exploring a diverse range of progressive new voices and forms, and supporting practitioners
through development and training.
We do all we can to keep ticket prices affordable and to reach a wide audience. We use our public
funding to maintain artistic risk-taking, accessibility and diversity.
We want to be as open, as diverse, as collaborative, and as national as possible. Our work is seen on
tour throughout the UK and internationally, and in collaborations and co-productions with partners
across the country. Some of our shows transfer to the West End and Broadway, and through NT Live
we broadcast some of the best of British theatre to over 2,000 venues in 60 countries around the
world.
Our extensive Learning programme offers talks, events and workshops for people of all ages. It
reaches nationwide through programmes such as Connections, our annual festival of new plays for
schools and youth theatres.
Every UK school can stream a selection of our productions in class, for free, using
On Demand In
Schools.
Online on our website, on social media and YouTube, there is a rich variety of innovative
digital content on all aspects of theatre.
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National Theatre & UK audiences
We believe that theatre is for everyone and so we share our work as widely as possible through live
theatre, broadcast and digital. We have an increased ambition to reach new audiences and to support
theatre making around the country.
Overview for 2016-17:
4.7 million engagements with the National Theatre across the UK
combining live performance, learning and participation activity, broadcast audiences, digital
engagements with in-depth artistic content.
o
58% of these engagements were outside central London.
o
48% of NT bookers were from outside London.
1.8 million paying audience in the UK
combining our three theatres on the South Bank, productions in the West End, the beginning
of the UK tour of
The Curious Incident of the Dog in the Night Time,
NT Live broadcasts, and
performances of our core rep at Birmingham Repertory Theatre, Exeter Northcott Theatre,
and HOME Manchester through co-producing and collaboration arrangements.
93% of seats were filled in our three theatres
making it the best-attended programme in over a decade.
o
35% of tickets cost £20 or less
o
30% were first-time visitors, and 22% of first timers since 2015 re-attended.
o
2 ‘relaxed’ performances
of
wonder.land
and
Peter Pan
for audiences who benefit
from a relaxed performance environment, including people with an Autism Spectrum
Condition, sensory and communication disorders, or a learning disability.
Looking forward:
We are currently developing targets to monitor the diversity of our audiences against
characteristics including age, gender, ethnicity and disability. We already have targets in
place for artists on our stages and our staff.
The NT will have 6 productions on tour around the UK in 2017-18, which will play for 115
touring weeks combined in 47 towns and cities.
o
The Curious Incident of the Dog in the Night-Time
o
Jane Eyre
o
War Horse
o
People, Places & Things
o
Hedda Gabler
o
My Country; a work in progress
In July, the NT was awarded an additional £1.8m grant by the Arts Council for an ambitious
new three-year Strategic Touring programme
to increase theatregoing in six areas of
England. We are currently developing this plan in more detail, to include:
o
large and mid-scale touring
o
sustained community projects
o
an extensive education programme including touring into schools
o
an audience development research project
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Lisa Burger
Executive Director
Lisa took on the role of leading the National Theatre alongside Director Rufus
Norris in May 2015.
Her interest is in widening audience access and she is currently leading a
strategic touring project with the goal of increasing theatregoing and participation
nationally.
From 2010 to 2015 Lisa led the highly successful NT Future project, the National’s £80 million
redevelopment programme for which the NT was named client of the year by RIBA. From 2010 to
2015 Lisa led the highly successful NT Future
project, the National’s £80 million redevelopment
programme for which the NT was named client of the year by RIBA. She also led the feasibility study
which resulted in the NT Live programme of cinema broadcasts.
Lisa joined the National Theatre in 2001 as Finance Director and from 2003 worked closely with Nick
Hytner and Nick Starr in their Executive team as Chief Operating Officer. As a Director of National
Theatre Productions she has also played a key role in the NT’s commercial productions.
Lisa was
previously Deputy Managing Director at the National Gallery Company. From 1987 to 1997, she
worked at the Royal Opera House and was Finance Director in the period leading up to the closure for
renovation of the Covent Garden site. Lisa is a Trustee of the Lyric Theatre, Hammersmith and
Chelsea Arts Club.
Lisa became a Chartered Accountant in 1986, after graduating from the University of Sheffield in 1983
with a degree in Music.
Alex Bayley
Director of Audiences and Marketing
Alex is responsible for developing and engaging audiences for the National
Theatre. Within the Audiences and Marketing division are the Marketing and
Broadcast departments (including NT Live), Box Office and the Graphic Design
Studio.
Alex work to drive sales and widen audiences for
all aspects of the National’s
activity, to ensure customer communication and transactions run smoothly, and explore opportunities
for business and audience growth. It involves working closely with many other departments, and with
the artists themselves. He is part of the core team developing the major new Strategic Touring plan
for the NT.
Alex has worked at the NT for 10 years, Director of Audiences and Marketing being his fifth role.
Before that he worked at the
Barbican, Shakespeare’s Globe, and briefly in cultural strategy.
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London Symphony Orchestra
Introducing the
London Symphony Orchestra
and Centre For Music
Kathryn McDowell
LSO Managing Director
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London Symphony Orchestra
LSO Today
c.100 playing members, c.70 staff
• Barbican, London residency (70)
International concerts (50-70)
• Commercial work (variable)
LSO Live
LSO Discovery
LSO St Luke’s
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London Symphony Orchestra
Barbican Residency, 1981 →
45-50 evening concerts
25 education concerts/events
Roster of conductors → Sir Simon Rattle
Gianandrea Noseda
François-Xavier Roth
Michael Tilson Thomas
André Previn
Regular guests
Roster of artists: Mutter; Jansen; Lang Lang;
Yo-Yo Ma; Znaider; Kavakos; Trifonov
Composers: (Bernstein + Boulez); MacMillan; Adès;
Birwistle; Helen Grime; + next generation
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London Symphony Orchestra
International
Philharmonie, Paris, residency
Lincoln Center, New York residency
Europe
Asia: Japan, Korea, China, Vietnam
Australia
India, South America
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London Symphony Orchestra
Commercial
Film
Recordings
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London Symphony Orchestra
LSO Live
New model for Millennium
Tailored to digital market
Musicians / Artist agreements
Reflects LSO Artistic Plans
150+ releases in all major territories
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London Symphony Orchestra
LSO Discovery (1990)
• Wider responsibility of a twentieth-century
orchestra
→ to contribute to the local community
→ to enrich Music Education
→ to reach people of all backgrounds
• Broadening Musicians’ Roles
(Boulez: ‘the ensemble of possibilities’)
4 areas of LSO Discovery
(reaching 60,000+ annually):
Young Talent
Schools
Community
Digital
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London Symphony Orchestra
LSO St Luke’s (2003)
Home to LSO Discovery
Discovery
Orchestra rehearsals
Concerts including Eclectica Series
External hires
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London Symphony Orchestra
LSO Discovery: Digital Technology
Tech room at LSO St Luke’s
National & International reach through:
Schools’ Video Sessions
YouTube Symphony
Schools’ Projects in
future
LSO Play
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London Symphony Orchestra
TOWARDS CENTRE FOR MUSIC
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Centre for Music - Vision
We aim to build an inspiring, innovative
Centre for Music in a landmark building at
the heart of the City of London.
An outstanding, state-of-the-art building with a
world-class concert hall at its heart.
A place of welcome, participation, discovery and
learning fit for the digital age.
An energising, inclusive advocate for music
education, open and accessible to all.
Centre for Music - Confidential
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Centre for Music - Vision
Inviting and immersive in character, drawing in
the widest range of audiences to a rich variety of
musical experiences.
Excellent facilities throughout the building for
audiences and performers.
Catering and retail facilities in public areas and a
mix of other uses in dedicated space above the
concert hall.
Centre for Music - Confidential
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Location
Site currently occupied by
the Museum of London
5
minutes away from the
Barbican Centre
Walking distance to St
Paul’s Cathedral, the
Millennium Bridge and Tate
Modern
Close to
Crossrail/Underground
stations at Farringdon,
Moorgate, Liverpool Street
and St Paul’s.
Centre for Music - Confidential
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The Site
Site to be
split between
the Centre
for Music
and a
replacement
for the office
block
(Bastion
House)
owned by
the City of
London
Centre for Music - Confidential
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Technology in the Centre for Music
We want to create a Centre for Music
which welcomes audiences and enables
them to experience the power and
excitement of live music in new ways.
We intend that technology will allow us to
share our performances and education
projects with millions of people across the
world.
Centre for Music - Confidential
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Technology in the Centre for Music
Technology is key to engaging everyone
who visits the Centre for Music and those
accessing its activities remotely.
We have the exciting opportunity to
include the technological ambitions in the
earliest stages of design.
Centre for Music - Confidential
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Centre for Music
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V&A Residency
Programme
Kate Quinlan
Residency Programme Assistant
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Aims & Objectives
1
.
Inspire public interest in creative practice and making
2. Create links between our collections and contemporary practice
3. Offer professional development to the resident
4. Enable the resident to draw upon the collections to carry our
research and create new work
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Upcoming Danish Ceramics Residency
The Danish Agency for Culture & Palaces
Open Call for artists end of September 2017
Artist will be appointed by the end of December 2017
March
October 2018 in residence at the V&A
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[email protected]
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V&A East
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East
6th July 2017
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V&A
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1. Introduction
Cultural and Education
District: Vision
The CED will be the first culture and innovation hub bringing
together universities, arts institutions, practitioners and the
public around an unprecedented collaboration between the
world’s greatest museums of art and industry.
It provides a legacy for the 2012 Olympic and Paralympic Games,
while speaking to the history of the area, the birthplace of the
creative industries.
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V&A East
:
Vision
V&A East will be a place where imagination and ingenuity
collide; a place where the past meets the future, where physical
meets digital, where the ultimate library of objects meets
London’s most dynamic community of designers, makers,
students and shoppers.
It will be a complete sourcebook for London’s largest
concentration of creatives, and a uniquely inspiring place for
local, national and international visitors.
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The world’s greatest collection of
fashion and textiles
will be next
to LCF and at the heart of London’s fashion community.
The national
theatre and performance
collection will be alongside
Sadler’s Wells, the BBC, Theatre Royal Stratford East, Stratford
Circus Arts Centre, East London Dance and Studio Wayne McGregor.
London’s most ethnically diverse borough will be home to our
unrivalled
Middle Eastern, East and South Asian
collections.
Our acclaimed collection of
Digital Art & Photography
will be
an inspiration for the East London tech sector and aspiring
digital innovators.
We will build a
national centre for collections care
alongside UCL’s
Institute of Making and Centre for Future Heritage.
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Local audiences
QEOP:
• 5.7m visits to 2016/17
• 3.9m in 2014/15
Average age of 32 years
compared with 40 years
in the UK as a whole
Enfield
Westfield:
47-48m visits p.a
Haringey
Waltham
Forest
274k
Redbridge
Hackney & Tower Hamlets
have areas in the top 10%
most deprived1 in the
country*
Hackney
265k
Tower
Hamlets
287k
Newham
333k
Ethnically diverse, BAME:
• 58% Local boroughs
• 13% UK
• 40% London
• 71% Newham
Isli
ng
ton
*As defined by LSOA (Lower Super Output Area)
Barking &
Dagenham
1 in 3 residents in Tower
Hamlets and Newham
are Muslim
1.16m +30%
Residents
By 2040
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V&A East
Stratford Waterfront
Stage
Studio
Here East
EXPERIENCE & ENCOUNTER
Experience the best of the V&A and
the Smithsonian, with pioneering
exhibitions, collection displays and
community activities to spark the
imagination and address the major
issues of our time.
EXPLORE & EXPERIMENT
Explore the V&A’s comprehensive
collections in the world’s first
integrated gallery, studio,
schoolroom, incubator and lab
– a new paradigm for museum-
based knowledge sharing.
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Indicative LLDC masterplan
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V&A East: Stage brief
The Stage features:
• Introduction to the V&A’s
collections
• Temporary exhibition gallery
• Agile, responsive galleries
• Collaboration with
Smithsonian Institution
• Spaces to eat, play & shop
• The Waterfront’s most open &
inviting public spaces
Space type
Public space & collection
displays
Temporary exhibition gallery
Area m
2
2,140
1,000
Permanent & co-curated
galleries
Learning
Members
Back of house
Grand Total
1,000
120
150
1,590
6,000
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V&A East:
Waterfront
schematic
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Entrance
atrium
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Permanent
galleries
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Co-curated
gallery
(with Smithsonian)
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Temporary
exhibition
gallery
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Roof
terrace
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Learning
space
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V&A East: Studio brief
The Studio is a;
Cabinet of Curiosities
Walk through 5000 years of
human ingenuity
Creative Hub
Understand how things are
designed, made and preserved
Sourcebook
Use the library of art and design
to inspire the creative industries
Laboratory
Bringing experts together in
new ways of making, knowing
and working
Space type
Displays
Collections
Sublet area
Learning
Studios / Conservation
Object study
Visitor facilities
Workshops & residencies
Back of house
Circulation
Grand Total
Area m
2
1,125
6,500
3,000
290
690
380
220
320
1,435
2,510
16,470
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Collections
strategy
V&A East will provide unprecedented access to our collection for
staff, students and the general public.
It will bring many treasures out of storage and improve our ability
to develop our sector-leading programme of national loans.
It will provide an opportunity to reorganise the collection, putting
things where they sing, creating new synergies across departments
and editing material that would be better stored elsewhere.
We will rationalise our available storage spaces across our estate
and manage the amount of space taken up by new acquisitions.
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V&A East:
Here East
schematic
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V&A Museum of Design
DUNDEE
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Key Project StaBsBcs and Data
• 
8000 sqm building with 1650 sqm of gallery space
• 
Budget £80.11 million
• 
Scotland’s largest museum-standard temporary exhibiCon space
1100 sqm
• 
ScoOsh Design Galleries feature around 250 design objects
• 
V&A Dundee free to enter with temporary exhibiCons charging
• 
Support from ScoOsh and UK Governments, Heritage LoTery
Fund, Arts LoTery, Dundee City Council, ScoOsh Enterprise
• 
DonaCons from Trusts, FoundaCons, Companies and Individuals
• 
On programme and on budget - opening this Cme next year
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ENRICHING LIVES THROUGH DESIGN
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‘The advent of V&A Dundee is already helping to boost the
vibrant art and design scene there, as well as the rest of the
city. Having a globally recognised centre of design
excellence like this will give aspiring designers a great
plaAorm to pursue their careers in an increasingly
sophisCcated internaConal design community.’E
Ian Callum, Design Director Jaguar
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GETTING PEOPLE INVOLVED
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BUILDING V&A DUNDEE
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V&A Strategic Plan
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Updated V&A brand values
COLLABORATION
We are an empowered team,
working together to achieve our
vision, by building productive
relationships with each other, our
partners and our public.
INTEGRITY
We are committed to quality and
authenticity in everything we do,
taking responsibility for our actions
and enabling everyone to show
their talent.
INNOVATION
We understand that our traditions
were built on innovations, so our
working environment promotes and
rewards new ideas and thinking.
GENEROSITY
We respect different voices and
perspectives, and we share our
knowledge with the world to encourage
dialogue with our audiences.
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Agenda
Welcome
A brief history of the Arts Council
Who we are today
Our strategy
Creative Industries and International Activity
How we invest in arts and culture
Our plans for 2018 onwards
Equality and Diversity in arts and culture
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Welcome
Simon Mellor
Deputy Chief Executive (Arts
and Culture)
Abid Hussain
Director, Diversity
Eddie De Souza
Director, Investment
Operations and Resources
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Our Five
Areas
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Arts Council England :
‘an arms length body’
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Local Authority spending on the arts
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Political environment
influencing
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Creative Industries
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Our
Refreshed
Approach to
International
Working
Enriching the cultural landscape and developing
artistic talent through
exchange
and
collaboration
Working in
partnership
with the British Council,
UK Trade and Investment, and others
Improving organisational resilience and enabling
economic
growth
through international activity
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Cultural Export and Exchange
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Funding we
receive
The Arts Council invests money from government and
the National Lottery in arts and culture across England.
This funds a wide range of activities
from theatre to
digital art, reading to dance, music to literature, crafts
to collections.
For 2015-2018 we receive the following funding:
Government funding
(Grant in aid)
circa
£360m/pa
National Lottery
(Good causes)
circa £230m/pa
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Our current
Funding
Programmes
Open application funding
This funding is open to anyone who uses the arts in their work
and is currently delivered through our Lottery-funded Grants
for the arts programme. We use it to invest in artists and
organisations at the early stages of their careers, to invest in
local community groups to develop arts activities which
engage people in high-quality arts and culture, and to help
more established artists and organisations deliver one-off
projects.
Portfolio funding
This provides essential core investment to arts organisations
and museums in England to help them deliver our goals. We
currently provide portfolio funding to hundreds of established
arts organisations through our National Portfolio
Organisations programme and to a number of museum
services through our Major Partner Museums programme.
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Our current
Funding
Programmes
(2)
Strategic funding
Because we have a responsibility to develop the cultural sector
in England, we use targeted strategic investment to address
specific challenges and opportunities that are not addressed
by either portfolio or open application funding, such as
funding for capital and touring projects.
Every year until 2018 we’ll invest:
£333 million in 663 arts organisations in our National
Portfolio
£70 million of Lottery funding in Grants for the Arts, our
open-access funding programme
£7.5 million in museums
£35 million in our strategic funding programme, targeting
particular opportunities or funding gaps to create arts and
culture experiences for everyone, everywhere
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Open
application
funding
Grants for the Arts
is our open access funding programme
for individuals, art organisations and other people who use
the arts in their work.
We offer awards from £1,000 to £100,000 to support a wide
variety of arts-related activities such as:
Audio-visual, broadcast and transmission, buildings and
infrastructure, capacity building, commissioning, digital
creation, diversity and equality, education and learning,
exhibition, festival, organisational development, original
work, participation, performance, production, professional
development, publishing, research and development, sector
development, talent development, touring.
In 2016/17, we received
8,134
applications and made
4,137
awards.
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Portfolio
funding
National Portfolio Funding
This provides essential core investment to arts organisations and museums in
England to help them deliver our goals.
Examples of organisations we fund via Portfolio funding are:
Royal Opera House
Royal Shakespeare Company
Baltic Centre For Contemporary Arts
Birmingham Royal Ballet
Hofesh Shechter Company
Kneehigh Theatre Trust Ltd
Liverpool Biennial Of Contemporary Art
Manchester International Festival
Philharmonia Orchestra
Turner Contemporary
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Portfolio
funding -
facts
Income Type
Earned Income
Arts Council England
subsidy
2013/14
49.8%
26.6%
2014/15
51.1%
25.8%
2015/16
51.4%
24.5%
Contributed income
Local authority subsidy
Other public subsidy
11.8%
7.8%
4.0%
11.9%
7.1%
4.2%
12.8%
7.7%
3.6%
In 2015/16, our portfolio of arts organisations and museums:
Had a total income of £1.6bn of which £855m was from earned income
Produced around 70,000 performances which reached over 29m people
Held over 400,000 exhibition days which was attended by over 63m people
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Strategic
funding
Strategic investment to address specific challenges and opportunities
that are not addressed by either portfolio or open application
funding, such as funding for capital and touring projects. Examples of
some of our Strategic funding programmes are:
The
Elevate
fund will strengthen the resilience of art
organisations which are not receiving National Portfolio funding
but which demonstrate that they make a significant contribution to
the Creative Case for Diversity.
The
Creative People and Places
fund focuses on parts of the
country where involvement in the arts is significantly below the
national average. We believe that everyone has the right to
experience and be inspired by art and culture, so we want to
transform the opportunities open to people in those places.
The
Catalyst
fund supports organisations with a limited track
record in fundraising to enable them to attract more private giving.
This is one of the measures we're putting in place to help create a
more sustainable and resilient art and culture sector.
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Our plans for
2018 onwards
National Portfolio funding
A budget of £409 million will be available each year between
2018-22 - £1.6bn in total
An increase of £40+ million per annum on the previous
investment period (2015-18) will be used to help support the Arts
Council’s ambition of achieving a 4 percentage point uplift in the
proportion of the NPO budget spent outside London;
support the integration of museums and libraries, for arts and
museums’ activity into our portfolio;
and bring new, small and diverse organisations into the
portfolio.
The National Portfolio will be organised into three bands and a
separate category for Sector Support Organisations. We have
introduced bands to reduce the administrative burden on
organisations receiving lower levels of public investment, and to
make clearer what we expect from those receiving the highest
levels of public investment.
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Grants for the Arts and Culture
Our plans for
The open access funding stream will see an increase in
2018 onwards
budget to £90 million per year during this investment
(2)
round.
The increase will help support the integration of museums
and libraries, who will now be able to apply to this funding
stream for museums’ activity for the first time. It will also
continue to help support thousands of individual artists,
community and cultural organisations.
Strategic Funds
Investment will remain broadly the same as the current
investment round.
The Arts Council’s strategic funds will
continue to address gaps in the sector, such as enhancing
diversity and increasing the reach of art and cultural
activity in areas with low levels of engagement.
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Key Equality
and Diversity
Challenges in
England
Sector not fully reflecting
diversity of society
Progress and challenges varies
by artform e.g. classifical vs.
contemporary and board vs.
workforce changes
Variances by size of
organisation
Access to Work Changes
Shift from Aspiration to Action
Data Capture Challenges
Prefer not to say / Unknown
Socio-Economic / Class data
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Nordic​
Festival​
2017
Update​
from​
Southbank​
Centre​
August​
‘17
Artistic​
Programme-Review​
of​
Events​
in​
August:
SUMMERTIME-​
What​
a
​ ​
fantastic​
Summer​
we​
have​
had​
here​
at​
Southbank​
Centre.​
​ ​
Our​
Nordic
Summertime​
came​
to​
a
​ ​
close​
with​
a
​ ​
packed​
August​
programme.​
​ ​
It​
was​
the​
final​
month​
of​
Adventures​
in
Moominland​
our​
much​
loved​
installation​
of​
the​
internationally​
renowned​
Moomin​
stories​
through​
the​
life​
of
its​
author,​
Tove​
Jansson.​
Visited​
by​
over​
​ ​
44,461​
people​
.
​ ​
Plans​
are​
underway​
for​
an​
international​
tour.
Our​
summertime​
stage​
designed​
by​
Icelandic​
designer​
Siggi​
Eggertsson​
​ ​
provided​
the​
backdrop​
for​
many
artists​
over​
the​
Summer​
including​
the​
Swedish​
Crayfish​
Feast,​
​ ​
around​
400​
people​
took​
part​
over​
the
weekend.​
It​
was​
hosted​
by​
Swedish​
jazz​
singer,​
Cecilia​
Stalin,​
people​
were​
invited​
to​
the​
crayfish​
creation
station​
to​
decorate​
a
​ ​
bib​
and​
hat​
then​
devour​
delectable​
crayfish,​
and​
sing-along​
to​
Swedish​
drinking​
songs
There​
was​
live​
music​
from​
Cecilia​
and​
her​
band.​
After​
the​
feast​
the​
party​
atmosphere​
continued​
with​
live
DJs​
including​
Norwegian​
DJ​
Linn​
Kristin​
on​
Saturday.
​​
Greenlandic​
Polka​
Dancing-​
As​
part​
of​
our​
"Dancing​
All​
Over​
The​
World”​
event​
on​
the​
12th​
August​
we
were​
delighted​
to​
showcase​
Greenlandic​
Polka​
dancing​
during​
and​
hour​
and​
a
​ ​
half​
workshop​
taught​
by
Ane​
Berthelsen​
and​
Karl​
Berthelsen​
who​
were​
joined​
by​
musician​
Zeth​
Evaldsen​
and​
singer​
Trina
Evaldsen.​
Image​
below.
1
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RFH​
Performances:
We​
were​
delighted​
to​
welcome​
three​
very​
different​
Nordic​
companies​
as​
part​
of​
our​
dance​
and
performance​
programme​
to​
the​
Royal​
festival​
Hall​
stage​
during​
August.​
Tero​
Saarinen​
Company​
opened
the​
run​
with​
their​
energetic​
piece​
Morphed
on​
the​
10th​
August.​
​ ​
This​
was​
followed​
by​
Cirkus​
Cikor​
who
wowed​
audiences​
with​
Limits
from​
13th-16th​
August​
and​
finally​
Iceland​
Dance​
Theatre​
invited​
us​
to​
join
them​
for​
a
​ ​
unique​
experience​
Sacrifice
,
​ ​
part​
dance,​
part​
ballet,​
part​
rock​
concert​
and​
part​
film,​
which​
took
over​
the​
foyers​
as​
well​
as​
the​
main​
stage.​
​ ​
We​
were​
all​
lining​
up​
to​
to​
take​
part​
in​
the​
Screaming​
Yoga
booth!
The​
companies​
all​
enjoyed​
their​
visits​
with​
great​
reviews​
and​
warm​
audiences.​
Thank​
you​
to​
the
Embassies​
and​
Finnish​
institute​
for​
their​
support.​
We​
also​
co​
hosted​
receptions​
with​
the​
Finnish,​
Swedish
and​
Icelandic​
Embassies​
to​
thank​
the​
companies​
and​
introduce​
them​
to​
other​
UK​
contacts.
We​
celebrated​
Marianne​
Heske’s​
installation​
Gordian​
Knot​
with​
the​
artist​
on​
the​
final​
day​
of​
Summertime
on​
the​
30th​
​ ​
August​
in​
a
​ ​
reception​
hosted​
by​
the​
Norwegian​
Embassy​
and​
Ambassador​
Mona​
Juul.​
​ ​
Karen
Wright​
joined​
the​
artist​
along​
with​
other​
galleries​
in​
London​
who​
came​
to​
meet​
Marianne​
and​
hear​
more
about​
her​
work.
Urban​
Festival​
from​
26th-28th​
Aug
We​
were​
delighted​
that​
some​
of​
the​
young​
people​
from​
HUR​
who​
worked​
with​
Roxy​
Farhart​
were​
able​
to
join​
us​
for​
the​
Urban​
Festival​
to​
experience​
the​
festival​
and​
see​
their​
film​
in​
situ​
with​
Roxy.​
​ ​
They​
had​
a
packed​
programme​
and​
we​
had​
some​
great​
​ ​
feedback​
from​
the​
young​
people​
to​
say​
that​
seeing​
​ ​
the​
film​
as
part​
of​
Nordic​
Matters​
was​
a
​ ​
very​
proud​
moment​
and​
a
​ ​
dream​
come​
true!
2
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We​
also​
said​
goodbye​
to​
our​
other​
popular​
summer​
installations​
including​
Finnish​
artist​
Kalle​
Mustonen
Death​
of​
a
​ ​
Gnome​
King​
proved​
very​
popular​
with​
visitors​
and​
Faroese​
artist​
Jens​
L
​ ​
Thomson’s​
NORD​
site
specific​
soundscape​
which​
was​
playing​
throughout​
July​
and​
August.
Our​
ongoing​
Nordic​
Matters​
programme​
on​
site​
has​
continued​
with​
Outi​
Pieski’s​
Falling​
Shawls​
and​
Room
for​
Children-the​
Swedish​
Children's​
library.
Other​
News:
During​
August​
we​
were​
invited​
to​
speak​
to​
the​
Danish​
Cultural​
Seminar​
in​
Copenhagen.​
​ ​
Chris​
Denton​
and
Tamsin​
Ace​
gave​
a
​ ​
presentation​
about​
Nordic​
Matters​
to​
the​
conference​
on​
the​
29th​
August.
On​
the​
31st​
August​
we​
welcomed​
the​
Select​
Committee​
for​
Culture,​
Media​
and​
Sport​
in​
the​
Danish
Parliament​
to​
Southbank​
Centre.​
​ ​
Chris​
Denton​
and​
Gillian​
Moore​
met​
with​
the​
group​
and​
they​
were​
given
a​
presentation​
about​
Southbank​
Centre​
and​
Nordic​
Matters​
and​
then​
taken​
on​
a
​ ​
tour​
of​
the​
site.
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Programming-Next​
Steps
Nordic​
Music​
days-​
28th​
Sept​
to​
the​
1st​
Oct
Nordic​
Music​
Days​
has​
been​
fully​
programmed​
and​
celebrates​
new​
Nordic​
music​
and​
is​
the​
oldest​
ongoing
collaboration​
among​
the​
Nordic​
countries.​
The​
festival,​
founded​
in​
1888,​
has​
its​
origins​
in​
existing​
musical
partnerships.
This​
year's​
festival​
showcases​
pioneering​
contemporary​
music​
performances​
and​
workshops​
by​
Nordic
composers​
performed​
by​
leading​
ensembles​
and​
soloists​
from​
Britain,​
alongside​
a
​ ​
programme​
of​
fun​
family
events​
and​
workshops.
Performances​
include​
Esa-Pekka​
Salonen​
and​
the​
Philharmonia​
Orchestra​
performing​
Sibelius,​
Floral
Night​
Episode​
and​
Late​
Night​
Nordic​
Sounds.​
There​
is​
also​
a
​ ​
Northern​
Lights​
Lounge​
and​
most​
of​
the
events​
are​
free.​
Don’t​
miss​
the​
free​
opening​
event​
on​
the​
Clore​
Ballroom​
on​
the​
28th​
Sept​
at​
18.45pm.
The​
Great​
Nordic​
Feast
Join​
The​
Great​
Nordic​
Feast​
​ ​
not​
just​
a
​ ​
meal,​
but​
a
​ ​
cultural​
bonanza​
across​
three​
days.​
High​
profile​
chefs
from​
eight​
Nordic​
destinations​
and​
the​
UK​
cook​
live​
in​
front​
of​
you​
and​
serve​
the​
tastiest​
treats​
from​
the
lands​
of​
the​
midnight​
sun.
All​
the​
VISIT​
organisations​
from​
the​
Nordic​
regions​
have​
been​
working​
together​
to​
create​
this​
special​
event
which​
will​
take​
place​
from​
the​
20th-22nd​
October.
UK​
Chefs​
have​
been​
travelling​
to​
each​
region​
to​
meet​
a
​ ​
respective​
Nordic​
chef​
to​
create​
the​
menus​
for​
the
feast,​
accompanied​
by​
a
​ ​
UK​
journalist.
Poetry​
International​
&
​ ​
London​
Literature​
Festival
We​
have​
announced​
an​
exciting​
programme​
for​
London​
Literature​
Festival​
and​
Poetry​
International​
which
will​
include​
a
​ ​
Nordic-focused​
weekend​
of​
events​
(21-22​
October)​
as​
well​
as​
Nordic​
authors​
featuring​
across
the​
full​
breadth​
of​
the​
programme.​
We​
have​
confirmed​
writers​
from​
every​
part​
of​
the​
Nordic​
region,​
from
authors​
well​
known​
on​
the​
international​
stage​
such​
as​
Sofie​
Oksanen​
(Finland),​
Ulla-Lena​
Lundberg​
(Aland
Islands),​
Dorthe​
Nors​
(Denmark),​
Jonas​
Hassen​
Khemiri​
(Sweden)​
and​
Karl​
Ove​
Knausgaard​
(Norway)​
to
more​
emerging​
poets​
and​
writers​
including​
Niviaq​
Korneliussen​
(Greenland),​
Sissal​
Kampmann​
(Faroe
Islands)​
and​
Sigbjørn​
Skåden​
(Sami​
Norwegian).​
The​
festival​
will​
open​
with​
the​
launch​
of​
the​
Nordic
Anthology​
(
The
​ ​
Dark
​ ​
Blue
​ ​
Winter
​ ​
Overcoat
​ ​
and
​ ​
Other
​ ​
Stories
​ ​
from
​ ​
the
​ ​
North
)
​ ​
on​
the​
11th​
October.​
A
​ ​
key
highlight​
of​
Poetry​
International​
will​
be​
Wall​
of​
Dreams,​
a
​ ​
large-scale​
visual​
projection​
of​
the​
dreams​
and
aspirations​
of​
migrants​
and​
refugees​
from​
across​
Europe​
onto​
Royal​
Festival​
Hall,​
produced​
in
collaboration​
with​
Danish​
artist​
and​
poet​
Morten​
Søndergaard​
and​
UK​
poets​
Kayo​
Chingonyi​
and​
Jasmine
Cooray.​
We​
hope​
you​
can​
join​
us​
for​
the​
public​
unveiling​
on​
the​
14​
October​
at​
3pm​
on​
the​
Clore​
Ballroom!
Please​
see​
the​
links​
below​
for​
more​
information​
on​
the​
programme.
https://www.southbankcentre.co.uk/whats-on/festivals-series/poetry-international#events
https://www.southbankcentre.co.uk/whats-on/festivals-series/world-brink#events
We​
are​
delighted​
to​
be​
working​
with​
a
​ ​
range​
of​
Sami​
Artists​
who​
will​
be​
presenting​
their​
work​
in​
our​
public
foyers​
throughout​
London​
Literature​
Festival​
linking​
in​
with​
the​
World​
on​
the​
Brink​
theme.​
Sigbjorn​
Skaden
is​
writing​
the​
overarching​
guide​
to​
provide​
a
​ ​
context​
for​
the​
public​
as​
they​
follow​
the​
art​
trail​
around​
the
building.
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Sami​
Artsits​
include:
Anders​
Sunna:​
Area​
Infected​
Get​
an​
insight​
into​
rapidly​
changing​
Sámi​
communities​
with​
Anders​
Sunna’s
art.
Geir​
Tore​
Holm:​
The​
Right​
To​
The​
Land​
And​
The​
Water.​
Geir​
Tore​
Holm’s​
film​
centres​
on​
our​
relationship
with​
the​
natural​
world​
as​
it​
delves​
into​
ownership​
of​
land​
and​
water​
in​
Finnmark,​
Norway.
Máret​
Ánne​
Sara:​
Oaivemozit/Madness​
Take​
a
​ ​
look​
at​
changing​
Sámi​
lands​
in​
Norway​
with​
this​
series​
of
eleven​
prints.
Carola​
Grahn:​
Notes​
on​
Hide​
Swedish​
Sámi​
artist​
Carola​
Grahn​
explores​
body,​
ethnicity​
and​
belonging
through​
her​
reindeer​
hide​
canvases.
Sofia​
Jannok-film​
piece​
We​
Are​
Still​
Here
Outi​
Pieski:​
Falling​
Shawls​
See​
a
​ ​
1000​
piece​
installation​
created​
by​
13​
Sámi​
women​
across​
Scandinavia.
BAM​
-We​
are​
programming​
Being​
A
​ ​
Man​
which​
this​
year​
will​
have​
something​
for​
all​
ages,​
audiences​
can
take​
part​
in​
the​
Build​
a
​ ​
Dad​
session​
with​
the​
LEGO​
Group,​
immerse​
themselves​
in​
a
​ ​
Nordic​
shouting
masterclass​
with​
the​
Finnish​
Screaming​
Men’s​
Choir​
Huutajat,​
enjoy​
irreverent​
stand-up​
comedy,​
retreat​
to
pop-up​
Men​
in​
Sheds​
workshops,​
take​
in​
cutting-edge​
film​
screenings​
and​
join​
in​
powerful​
debates​
on
hard-hitting​
topics​
such​
as​
mental​
health,​
fatherhood,​
body​
image,​
pornography,​
trans​
identity,​
masculinity
in​
the​
Middle​
East,​
paternity​
leave,​
and​
men​
in​
the​
media.
Some​
of​
the​
Nordic​
Highlights​
are​
listed​
below:
THE​
ISLANDS​
AND​
THE​
WHALES​
-Friday​
24​
November,​
Blue​
Room,​
15:30​
-
​ ​
17:00,​
part​
of​
Friday​
day
pass.Being​
a
​ ​
man​
in​
the​
Faroe​
Islands​
is​
often​
defined​
by​
a
​ ​
relationship​
with​
the​
sea.​
The​
overwhelming
majority​
of​
whale​
hunters​
in​
the​
Faroe​
Islands​
are​
men,​
and​
it​
is​
a
​ ​
vital​
part​
of​
their​
way​
of​
life.​
This
documentary​
charts​
what​
happens​
when​
a
​ ​
local​
professor​
makes​
a
​ ​
grim​
discovery​
about​
the​
effects​
of
marine​
pollution,​
and​
environmental​
changes​
threaten​
their​
way​
of​
life​
forever.
FROM​
VIKINGS​
TO​
MODERN​
MEN:​
NORDIC​
MASCULINITY
Saturday
​ ​
25
​ ​
November
​ ​
2017,
​ ​
Weston
​ ​
Roof
​ ​
Pavilion,15.45
​ ​
-
​ ​
16.45,
​ ​
part
​ ​
of
​ ​
Saturday
​ ​
day
​ ​
pass
Separate myth from reality, and get under the skin of men from the North, in a talk featuring men from
across the region. Speakers include Ole Thorstensen,born in Arendal, Norway, and making his debut as an
author with a story about work and identity and a tribute to manual labour,
Making Things Right: A Master
Carpenter at Work.
Thorstensen was raised on Tromøy, an island with five thousand inhabitants. He is a
trained carpenter, and has worked for 25 years in the construction industry. He now lives in Eidsvoll, six
miles​
north​
of​
Oslo.
HUUTAJAT
Saturday
​ ​
25
​ ​
November,
​ ​
18:00,
​ ​
The
​ ​
Clore
​ ​
Ballroom
​ ​
at
​ ​
Royal
​ ​
Festival
​ ​
Hall,
​ ​
free
Huutajat is a choir that doesn't sing a note. Instead, they shout. National anthems, news headlines, political
texts and international treaties are subverted, stressed and shouted by the force of forty men. Hailing from
Oulu in Finland, the original Huutajat choir of shouting men was founded in the late 1980s. Today they are
joined by a brand new choir of men from London, formed by Southbank Centre’s Voicelab, especially for
Being a Man
festival. Hear men from all walks of life come together to shout about the things they care
about, led by director Petri Sirviö. To take part in the Voicelab Project Choir and perform in Being a Man
festival​
with​
Huutajat,​
find​
out​
more​
and​
sign-up​
here.
BUILD​
A
​ ​
DAD:​
FATHERHOOD​
AND​
PLAY​
LEGO®​
Workshop
Saturday
​ ​
25
​ ​
November,
​ ​
10.30
​ ​
-
​ ​
12:00,
​ ​
The
​ ​
Clore
​ ​
Ballroom,
​ ​
free
​ ​
but
​ ​
ticketed,
​ ​
suitable
​ ​
for
​ ​
6+
As part of the Being a Man festival, join the LEGO® team to create and build together. Be inspired as we
look at what it means to be a 21st Century Dad. Get ready to do some hands-on LEGO® brick building
whilst discussing and reflecting on the role that 'play' has in fatherhood. Ages: 6+ Please note there may be
5
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short activities where parents/carers build on separate tables to their children. All children must be
accompanied​
by​
an​
adult.​
LEGO®​
is​
a
​ ​
trademark​
of​
The​
LEGO®​
Group​
used​
here​
by​
special​
permission.
ARCTIC​
SUPERSTAR​
-
Saturday
​ ​
25
​ ​
November,
​ ​
13:15
​ ​
-
​ ​
14:45,
​ ​
Blue
​ ​
Room,
​ ​
part
​ ​
of
​ ​
Saturday
​ ​
day
​ ​
pass
Meet the only rapper from the Sami community, an indigenous people that inhabit the Nordic region. Nils
Rune Utsi, also known as Slincraze, lives with his mother in in Máze, a nearly abandoned town in the arctic
tundra of Norway. His dream is to make a living from his music and maybe even become world famous.
The only problem is that less than 20,000 people speak his endangered language. Director Simen
Braathen followed SlinCraze for almost four years, going on tour to Murmansk, New York, Tromso,
Karasjok, and his hometown. The screening will be followed by a conversation with Slincraze. Film running
time​
70​
minutes,​
followed​
by​
20​
minute​
conversation​
with​
Slincraze
THE​
BIG​
SHOUT
Sunday
​ ​
26
​ ​
November,
​ ​
12.45,
​ ​
Clore
​ ​
Ballroom
​ ​
at
​ ​
Royal
​ ​
Festival
​ ​
Hall,
​ ​
free
From today’s news to national anthems, join Huutajat, the Finnish shouting men’s choir, to shout, bellow
and scream in a workshop led by their director, Petri Sirviö. Join the Voicelab Project Choir and perform in
Being​
a
​ ​
Man​
festival​
with​
Huutajat.​
Find​
out​
more​
and​
sign-up​
here​.
MEN​
WHO​
MAKE​
THINGS
Sunday
​ ​
26
​ ​
November,
​ ​
13.30
​ ​
-
​ ​
14.30,
​ ​
St
​ ​
Paul’s
​ ​
Roof
​ ​
Pavilion,
​ ​
part
​ ​
of
​ ​
Sunday
​ ​
day
​ ​
pass
A panel expresses the joy and meaning that comes from making things. Celebrate the joy and meaning
that comes from making things, from woodwork to building skyscrapers, in this panel. Ole Thorstensen was
born in Arendal, Norway, and makes his debut as an author with a story about work and identity and a
tribute to manual labour,
Making Things Right: A Master Carpenter at Work
. Thorstensen was raised on
Tromøy, an island with five thousand inhabitants. He is a trained carpenter, and has worked for 25 years in
the​
construction​
industry.​
He​
now​
lives​
in​
Eidsvoll,​
six​
miles​
north​
of​
Oslo.
Wintertime​
​ ​
at​
Southbank​
Centre​
has​
been​
announced​
with​
a
​ ​
feast​
of​
offerings​
capturing​
the​
magic​
of
winter​
from​
10​
November​
2017​
to​
4
​ ​
January​
2018.​
The​
final​
season​
of​
Southbank​
Centre’s​
year-long
exploration​
into​
Nordic​
arts​
and​
culture,​
Nordic​
Matters,​
Wintertime​
sees​
a
​ ​
one​
of​
a
​ ​
kind​
Finnish​
Rooftop
Sauna​
in​
the​
picturesque​
roof​
garden​
of​
the​
Queen​
Elizabeth​
Hall​
overlooking​
London’s​
iconic​
River
Thames​
(10​
Nov​
​ ​
30​
Dec).​
Danish​
children’s​
theatre​
company​
Teater​
Refleksion​
and​
theatre​
artist​
Andy
Manley​
invite​
families​
and​
young​
children​
on​
a
​ ​
magical,​
poetic​
journey​
through​
the​
dark​
and​
beautiful​
night
with​
Night​
Light​
(19​
​ ​
31​
Dec),​
Norwegian​
musician​
and​
the​
pioneer​
of​
ice​
instruments​
Terje​
Isungset
presents​
a
​ ​
stunning​
live​
performance​
of​
his​
ethereal​
ice​
music​
(15​
Dec)​
and​
an​
afternoon​
of​
Nordic​
themed
activities,​
with​
music,​
storytelling​
and​
craft​
for​
all​
the​
family,​
brings​
the​
year-long​
Nordic​
Matters​
programme
to​
a
​ ​
close​
(23​
Dec).
6
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1803509_0135.png
Commercial​
and​
Retail
Another​
addition​
to​
the​
Nordic​
Larder​
are​
Icelandic​
Öskubox​
​ ​
who​
were​
here​
throughout​
August.​
​ ​
Oddny
Cara​
Edwards​
Hildardottir​
is​
a
​ ​
Reykjavik​
native​
bringing​
a
​ ​
delicious​
selection​
of​
traditional​
Icelandic​
food​
to
our​
SCFoodMarket.​
This​
weekend​
she'll​
be​
preparing​
Meatballs​
(available​
in​
the​
Fish​
or​
Veggie​
option),​
a
selection​
of​
open​
sandwiches,​
so​
called​
smjörbrauð,​
her​
signature​
(amazing)​
cake​
and​
Icelandic
lemonade.​
To​
know​
a
​ ​
bit​
more​
about​
what​
she​
does,​
just​
follow​
the​
link​
​ ​
here​.
​ ​
She's​
also​
shared​
one​
of​
her
recipes:​
Öskubox's
​ ​
Fiskibollur
​ ​
(in​
other​
worlds,​
Fishballs!).
Our​
retail​
outlets​
are​
working​
with​
a
​ ​
number​
of​
nordic​
suppliers​
including:
101​
Reykjavik,​
Scandi​
Kitchen,​
Fazer,​
Lakrids,​
Hay,​
Kaibosh,​
Bad​
Norwegian,​
Meraki,​
House​
Doctor,
Nicholas​
Vahe,​
Kreafunk,​
Bjorg,​
Still​
Nordic,​
Gudrun​
&
​ ​
Gudrun,​
Anna​
Larsson,​
Tulipop,
Brunthus/Darling​
Clementine,​
Judy​
Kuitunen,​
Ulrika​
Gyllstad,​
Klippan,​
Sagen,​
House​
of​
Rym,​
Marimekko,
Camilla​
Engdahl,​
Iitalla,​
Maileg,​
Dry​
Things,​
Lego,​
Kay​
Bojessen,​
Bloomingville,​
Come​
to​
Sweden,
Skandinavisk,​
Sandqvist,​
Normann,​
Meraki.
Hay.dk​
are​
doing​
a
​ ​
shop​
takeover​
to​
coincide​
with​
London​
Design​
week​
during​
September.
Funding
We​
are​
looking​
to​
submit​
an​
application​
to​
the​
Nordic​
Culture​
fund​
to​
support​
our​
Being​
a
​ ​
Man​
programme.
The​
Danish​
Arts​
Foundation​
have​
kindly​
supported​
our​
Winter​
Children’s​
production​
Night​
Light​
and​
we​
are
exploring​
funding​
for​
a
​ ​
Norwegian​
Ice​
Instruments​
project​
-
​ ​
Terje​
Isungset.
Our​
ongoing​
travel​
and​
accommodation​
applications​
and​
requests​
are​
also​
continuing,​
many​
thanks​
to​
all
the​
National​
coordinators​
and​
Embassies​
who​
support​
this​
process.
Press
Press​
releases​
available​
on​
the​
​ ​
Nordic​
Matters​
toolkit​:
Performance​
and​
Dance
Highlights​
of​
the​
past​
month​
include​
a
​ ​
double​
page​
​ ​
feature​
interview​
with​
Ragnar​
Kjartansson​
on
the​
top​
picks​
this​
summer​
by​
The​
Guardian​
and​
an​
interview​
with​
Ragnar​
Kjartansson​
and​
Margrét
Performance​
and​
Dance​
summer​
programme​
was​
announced​
on​
2
​ ​
March.​
Press​
release​
here.
Iceland​
Dance​
Company's​
Sacrifice​
in​
the​
Evening​
Standard​,
​ ​
Sacrifice​
and​
Morphed​
being​
included​
in
Bjarnadóttir​
for​
Sacrifice​
in​
The​
Quietus.
London​
Literature​
Festival
celebration​
of​
Nordic​
literature,​
tying​
in​
with​
Southbank​
Centre's​
year-long​
programme​
exploring
Nordic​
culture,​
Nordic
​ ​
Matters
.
​ ​
Press​
release​
here.
London​
Literature​
Festival​
press​
announcement​
was​
on​
29​
June,​
which​
included​
a
​ ​
mention​
of​
the
ABBA:​
Super​
Troupers
Abba​
press​
announcement​
was​
on​
3
​ ​
July,​
which​
included​
information​
on​
the​
exhibition​
launching
as​
part​
of​
Nordic
​ ​
Matters.
​ ​
Press​
release​
here​.
Highlights​
of​
the​
extensive​
coverage​
include​
The​
Times,​
The​
Telegraph,​
The​
Guardian,​
BBC​
News
and​
many​
more.
7
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Nordic​
Music​
Days
Magazine,​
Norwegian​
Air​
magazine​
and​
Iceland​
Music.
Summertime
Highlights​
have​
included​
features​
on​
violinist​
Pekka​
Kuusisto​
​ ​
and​
previews​
in​
Classical​
Music
Nordic​
Music​
Days​
press​
announcement​
was​
on​
15​
May​
July​
.
​ ​
Press​
release​
here.
Summertime​
press​
release​
was​
announced​
on​
10​
May​
mentioning​
Southbank​
Centre’s​
exploration
of​
Nordic​
arts​
and​
culture.​
Press​
release​
here​,
as​
part​
of​
Summertime.
Highlights​
have​
included​
Norwegian​
Arts​
​ ​
piece​
on​
Marianne​
Heske’s​
installation,​
the​
Gordian​
Knot
The​
next​
press​
focus​
for​
Nordic​
Matters​
will​
be​
the​
London​
Literature​
Festival​
and​
Poetry​
International
(13​
Oct​
-
​ ​
1
​ ​
Nov),​
and​
The​
Great​
Nordic​
Feast​
(20-22​
October).
Upcoming​
press​
announcements/highlights:
Thursday​
28​
September:​
Launch​
of​
Nordic​
Music​
Days,​
reception​
and​
concert​
feat.​
Philharmonia
Orchestra,​
Esa-Pekka​
Salonen​
and​
Pekka​
Kuusisto
Wednesday​
11​
October:​
Launch​
of​
Nordic​
Anthology​
hosted​
at​
the​
Residence​
of​
the​
Norwegian
Ambassador
Thursday​
12​
October:​
Launch​
of​
the
​ ​
Sami​
installation​
in​
Royal​
Festival​
Hall​
foyer​
spaces
Friday​
13​
October:​
opening​
of​
London​
Literature​
Festival​
and​
Poetry​
International.
Friday​
19​
October:​
Press​
preview​
for​
The​
Great​
Nordic​
Feast
Weds​
8
​ ​
November:​
Photocall​
and​
press​
preview​
for​
The​
Finnish​
Sauna
Thur​
13​
December:​
Press​
preview​
for​
ABBA:​
Super​
Troupers
NB:
​ ​
if
​ ​
the
​ ​
Embassies
​ ​
want
​ ​
the
​ ​
Southbank
​ ​
Centre
​ ​
press
​ ​
office
​ ​
to
​ ​
invite
​ ​
specific
​ ​
journalists
​ ​
to
​ ​
events
​ ​
during
the
​ ​
summer,
​ ​
please
​ ​
can
​ ​
they
​ ​
send
​ ​
information
​ ​
to
​ ​
[email protected]
Additional​
coverage​
to​
the​
above​
-
​ ​
NB:​
only​
coverage​
with​
specific​
mentions​
for​
Nordic​
Matters
Nordic​
Matters
Arts​
Aloud
and​
Swedish​
Feasting.
Adventures​
in​
Moominland
Out​
in​
South​
London
Nordic​
Music​
Days
Gramophone
23​
August
A​
piece​
on​
violinist​
Pekka​
Kuusisto
16​
August
Review​
of​
Adventures​
in​
Moominland
3​
August
Preview​
on​
Summertime,​
Adventures​
in​
Moominland
8
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1803509_0137.png
Marketing
Attendance​
Figures​
Jan-July
Nordic​
Opening​
weekend
59,484
Adventures​
in​
Moominland
30,586
Imagine​
festival
7581​
tickets,​
footfall​
138,230
WOW​
festival
13,246​
tickets,​
footfall​
481,933
RFH​
footfall​
from​
Jan​
-
​ ​
April
851,412​
footfall.
Morphed​
​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​
Total​
attendance:​
598​
​ ​
-
​ ​
89​
%
​ ​
of​
capacity
Cirkus​
Cirkor​
​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​
Total​
attendance:​
7251​
​ ​
-
​ ​
89%​
of​
capacity
Sacrifice​
​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​
Total​
attendance:​
1359​
​ ​
-
​ ​
68%​
of​
capacity
Swedish​
Crayfish​
Feasting​
​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​
Total​
attendance:​
372​
-
​ ​
93%​
of​
capacity
Marketing​
Activity
January​
-
​ ​
opening​
weekend,​
facebook​
posts,​
google​
display​
network,​
animations​
on​
screens,​
terrace​
vinyl,
Time​
Out​
advert​
and​
Skylon​
poster.
February​
-
​ ​
Imagine​
festival​
promotion​
included​
in​
two​
flyers​
and​
Imagine​
planner
March​
-
​ ​
WOW​
festival​
promotion,​
with​
dedicated​
social​
activity​
through​
blogs​
and​
inclusion​
in​
the​
WOW
brochure
April​
-
​ ​
Food​
blog​
posts​
linking​
with​
the​
commercial​
offer​
on​
site​
-
​ ​
Nordic​
Larder
May​
-
​ ​
Nordic​
Music​
Days​
Spotify​
list​
shared​
as​
blog​
post​
and​
sent​
out​
to​
Southbank​
Centre​
data​
as​
part​
of
classical​
data.
June​
-
​ ​
Social​
Media​
Coverage​
has​
been​
put​
in​
place​
to​
support​
the​
Summertime​
shows.​
​ ​
Boards​
with
Nordic​
Matters​
messaging​
have​
appeared​
onsite.​
​ ​
The​
Cirkus​
Cirkor​
Campaign​
as​
part​
of​
Summertime​
has
now​
been​
placed​
up​
on​
site.
July​
-
​ ​
Digital​
content​
for​
Room​
for​
Children​
has​
gone​
out​
through​
blog​
posts​
on​
Nordic​
books​
for​
children.
Cirkus​
Cirkor​
campaign​
has​
included​
LEPs,​
Digital​
ads,,​
Print​
ads​
in​
the​
Evening​
Standard.​
#NordicMatters
also​
has​
coverage​
through​
Iceland​
Dance​
Company​
and​
Tero​
Saarinen​
campaigns.​
Abba​
has​
been
announced​
by​
press​
and​
this​
has​
had​
coverage​
on​
social​
media​
as​
well.​
​ ​
The​
Great​
Nordic​
Feast​
was
placed​
on​
sale​
so​
also​
featured​
on​
social​
media​
coverage.
August​
-
​ ​
Great​
Nordic​
Feast​
blog​
post​
shared,​
Nordic​
Music​
Days​
campaign​
has​
been​
rolling​
out​
with
social​
spend​
.
​ ​ ​
Abba​
has​
been​
placed​
on​
sale​
The​
Philharmonia​
have​
also​
been​
driving​
out​
their
campaigns​
with​
further​
blog​
post​
cotent​
​ ​
related​
to​
Esa-Pekka​
Salonen:​
Sibelius​
concert​
in​
September.
1​
May-​
31​
August​
website​
​ ​
Stats:
Nordic​
Matters​
landing​
page​
8,478​
sessions
Top​
referrers
Organic​
search​
​ ​ ​
(20%​
of​
referrals)
Email​
marketing​
(3%​
)
Paid​
search​
-
​ ​ ​
(6%)
Facebook​
​ ​ ​
(1.6%)
#NordicMatters​
has​
reached​
an​
average​
daily​
impression​
of​
211k
9
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1803509_0138.png
--------------------------------------------------------------------------------------------------------------------
Website​
Stats​
1st​
Dec-27th​
April​
:
Page​
views
Nordic​
Matters​
landing​
page​
​ ​ ​
63,791
Top​
referrers
Organic​
search​
​ ​ ​
25,690
Email​
marketing​
​ ​
9,359
Paid​
search​
​ ​ ​ ​ ​ ​ ​ ​ ​
2,948
Facebook​
​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​ ​
3,843
Landing​
page​
insights:
Organic​
search​
was​
the​
highest​
traffic​
referrer​
sending​
40.3%​
of​
all​
traffic​
to​
the​
landing,​
this​
could​
indicate
the​
supporting​
media​
campaign​
was​
generating​
enough​
visibility​
to​
drive​
users​
to​
find​
out​
more​
using
search.
Email​
was​
the​
second​
highest​
referrer​
sending​
14.7%​
(9,359​
page​
views)
Facebook​
sent​
6%​
of​
page​
views
Paid​
search​
sent​
4.6%
The​
highest​
referring​
external​
websites​
were​
Time​
Out​
(4.04%​
(2,574),​
theguardian.com​
3.1%​
(2,006)​
and
londonist.com​
referral​
1.2%​
(785)
The​
page​
had​
a
​ ​
more​
international​
audience​
compared​
to​
the​
Southbank​
Centre​
website​
average​
with​
86%
of​
traffic​
from​
UK​
visits,​
​ ​
2.3%​
from​
Sweden,​
1.7%​
from​
Norway,​
​ ​
1.7%​
from​
Denmark​
and​
1.2%​
from
Finland.
Adventures​
in​
Moominland​
the​
event​
page​
has​
seen​
high​
traffic​
volumes​
with​
262,997​
page​
views
The​
Opening​
weekend​
page​
received​
13,805​
page​
views
Blog​
content​
stats:
Supporting​
editorial​
content​
has​
also​
proved​
successful​
with​
audiences​
generating​
7,709​
page​
views:
Tove​
Jansson​
Moominland​
story​
3,330​
page​
views
Imagine​
Nordic​
Childhood​
1,872​
page​
views
A​
look​
at​
Nordic​
Matters​
1,796​
page​
views
Nordic​
secrets​
cinnamon​
buns​
493​
page​
views
Nordic​
secrets​
pickling​
218​
page​
views
Social​
Media
#NordicMatters​
has​
enjoyed​
216K​
average​
daily​
impressions
From​
13​
January​
-
​ ​
17​
April​
we​
saw​
a
​ ​
total​
reach​
of​
4.1million
Good​
reach​
was​
seen​
with​
the​
lego​
and​
cinnamon​
bun​
trailers​
engaging​
audiences​
with​
Play​
and​
Food
-----------------------------------------------------------------------------------------------------------------
10
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Evaluation
We​
started​
our​
Visitor​
Surveys​
before​
Nordic​
Matters​
was​
launched​
in​
Nov​
16​
in​
order​
to​
benchmark​
and
allow​
us​
to​
track​
the​
perceptions​
of​
Nordic​
Matters​
on​
our​
audiences.​
​ ​
We​
have​
already​
seen​
changes​
in
awareness​
of​
Nordic​
Culture​
and​
changing​
perceptions.​
We​
asked​
visitors​
“What​
comes​
to​
mind​
when​
you
think​
of​
Nordic​
culture​
and​
below​
is​
the​
pre​
festival​
findings​
and​
VIKINGS​
was​
a
​ ​
word​
most​
associated​
with
Nordic.​
Our​
next​
survey​
will​
take​
place​
our​
Summertime​
festival​
and​
will​
update​
on​
the​
results​
in
September.
Updated​
Nordic​
Matters​
Survey:
11
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Tate’s National
Programmes
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Top left:
Tate Britain
Top right:
Tate Liverpool
Bottom left:
Tate Modern
Bottom right:
Tate St Ives
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Plus Tate
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Plus Tate
seminar at
mima
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British Art Network
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ARTIST ROOMS
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Aspire
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William Stott of Oldham.
Le Passeur (The Ferryman)
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Turner Prize 2017: Hull
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Turner Prize 2019: Margate
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Bacon, Freud, and the London
Painters
ARoS, Arhus
14 October 2017
18 January 2018
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