Kulturudvalget 2013-14
KUU Alm.del Bilag 195
Offentligt
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Protecting the Danish Model
Ulf Lund, Chief Content Officer, TDC Group
Folketingets Kulturudvalg, 24 September 2014
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TDC’s digital timeline
”European Digital Innovator of the Year”
2005: Digital TV introduced
2008: TDC Play (music streaming two years before Spotify)
2009: Start Over (if you missed the first part of the show, just push a button)
2009: YouSee Clear (unencrypted digital TV, including full HD)
2010: Web TV at home (watch all your channels on your PC, iPad etc.)
2011: Full a la carte (choose your individual channel(s) from a selection of 100+)
2012: Web TV to go (watch all your channels on your mobile wherever you are)
2013: YouBio (thousands of movies and series for a 99 DKK subscription)
2014: Mix it yourself TV (compile your own TV package – without paying extra)
2014: Telmore Play (get 12 great on demand services for your mobile)
2014: 7 days catch-up (a lot of last weeks shows from a lot of channels)
2014: Blockbuster (digital video store – all the latest movies and series)
2015: Today and Yesterday (all shows from all channels for the past 48 hours)
2015: nPVR (record all your favourite shows in the cloud, no physical hard disc required)
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Protecting the Danish Model
Denmark has a unique system
The ”Danish Model” is balanced:
•
Good legislative framework
•
Strong commercial
partnerships
•
Forward looking rightsholders
But globalisation is a threat
•
Google, Apple and Netflix are
here for real
So put your focus there
•
Make everybody
contribute, including
US free riders
•
Don’t punish the
local players (just
because you can)
•
Incentivise local
investments (instead
of taxing it)
•
But only small contribution to
Danish eco-system
•
Local players need a level-
playing-field
The Copydan system works well:
•
One-stop-shopping is key
•
Shared common interests
•
Issues tend to be solved
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Thank you!