Kulturudvalget 2013-14
KUU Alm.del Bilag 195
Offentligt
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Protecting the Danish Model
Ulf Lund, Chief Content Officer, TDC Group
Folketingets Kulturudvalg, 24 September 2014
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TDC’s digital timeline
”European Digital Innovator of the Year”
2005: Digital TV introduced
2008: TDC Play (music streaming two years before Spotify)
2009: Start Over (if you missed the first part of the show, just push a button)
2009: YouSee Clear (unencrypted digital TV, including full HD)
2010: Web TV at home (watch all your channels on your PC, iPad etc.)
2011: Full a la carte (choose your individual channel(s) from a selection of 100+)
2012: Web TV to go (watch all your channels on your mobile wherever you are)
2013: YouBio (thousands of movies and series for a 99 DKK subscription)
2014: Mix it yourself TV (compile your own TV package – without paying extra)
2014: Telmore Play (get 12 great on demand services for your mobile)
2014: 7 days catch-up (a lot of last weeks shows from a lot of channels)
2014: Blockbuster (digital video store – all the latest movies and series)
2015: Today and Yesterday (all shows from all channels for the past 48 hours)
2015: nPVR (record all your favourite shows in the cloud, no physical hard disc required)
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Protecting the Danish Model
Denmark has a unique system
The ”Danish Model” is balanced:
Good legislative framework
Strong commercial
partnerships
Forward looking rightsholders
But globalisation is a threat
Google, Apple and Netflix are
here for real
So put your focus there
Make everybody
contribute, including
US free riders
Don’t punish the
local players (just
because you can)
Incentivise local
investments (instead
of taxing it)
But only small contribution to
Danish eco-system
Local players need a level-
playing-field
The Copydan system works well:
One-stop-shopping is key
Shared common interests
Issues tend to be solved
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Thank you!