Transportudvalget 2012-13
TRU Alm.del Bilag 133
Offentligt
Integrated Mobility andpassenger information
Vienna - 30th October, 2012
ÖBB-Personenverkehr AGPassenger TransportÖBB-Personenverkehr AG– Passenger Transport(Birgit Wagner and Georg Lauber)CompanyDevelopmentKey Functions
ControllingLegalServicesAccounting
ÖBB-Produktion GmbH
50%
HumanResourcesIT Systems
ÖBB-TechnischeServices GmbHÖBB-Postbus GmbH
49%
100%
Regional andCommuterRevenue Responsible DepartmentsServicesService Departments
Railtours GmbH
100%
Long DistanceTrafficCity Airport Train GmbH49%
Marketing andSales
ProductionManagement2
Facts and Figures ÖBB as of 2011: Passenger TransportWe are the best brand in the Austrian mobility market of the future!
2,800 employees
3,900 local trains daily
300 long distance trainsdaily
10,3 billionpassenger kilometersdaily
2,500 wagons
472 railcars
51 railjets
210 million passengersper year
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Already good progress in integration of Austrian rail network
Austrian Rail networknextbike
Austrian-wideintegratedrailway scheduleIdeal integrationbetweenlocal and long distance traffic1 ticket for both servicesStrong international integrationwithininternational longdistance Rail Network
Integrated Mobility
Integrated bus servicesBikes on public transportPark & Ride, Kiss & Ridefacilities on big train stations„Last mile“
(Day-) Long Distance traffic and/ or local trafficOnly local traffic (rail, extract)
Carsharing opportunitiesNextbike cooperation
4
Simply mobile?
Still highly complex system of public transport from the customers point of viewReasons: Large variety of systems, tariffs and providersTarget: Ensure easy access to public transport!InformationTicket/BookingLoyalty cardsLast mile
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With two research projects ÖBB takes significat measurestowards integrated mobility offers
Integrated, inexpensive and environmentallyfriendlymobility solution for commutersGovernment-funded research projectProject lead: ÖBB Holding3 years duration (11/2010 – 10/2013)Status: Testing phase in operation, start roll-out conceptionProject partners:
Integrated, multimodalinformation, bookingand billing systemGovernment-funded research projectProject lead: Wiener Stadtwerke3 years duration (03/2012 - 02/2015)Status: Analysis phase finished, startdevelopment of strategy and designProject partners:
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eMORAIL – connecting public transport and eMobility inurban and rural regionsIn the city……in the country
6 commuters,3 in Leibnitz and 3in Edlitz-Grimmenstein5 Users during the day:Post,EVN, Gemeinde Wagna, StadtLeibnitz, Region Bucklige Welt
2 eCarsharing cars inVienna1 eCarsharing car inGraz
3 eCarsharing cars inEdlitz-Grimmenstein3 eCarsharing carsinLeibnitz
Railwayto overcome distances
App/platformFor information / booking of integratedmobility serviceselectric Vehiclesfor the first / last mile
eMORAIL- first research project on integrationin the test phaseeMORAIL-Booking Platform
eMORAIL is apilot projectof the ÖBBand 12 other partners.An integrated mobility service isdeveloped:Linking of trains and e-vehicles. Everything from one source.E-cars und e-bikesin the „sharing“-system for the first/last mile.eMORAIL-Mobile App
Mercedes-Benz A-Klasse E-CELL
Renault Kangoo Z.E.
Mobilityfrom home to theworkplace and back.Smartphone = integrated mobilitymediumMobility package for commuters:(electric car + ticket for the train +smartphone) for an attractive pricefor the daily mobility.
SMILE – Smart Mobility Plattform operates as anintegrator of services in the mobility sector
Based on existing systems and derived from the customers viewpoint anintegrated, multimodalinformation, booking and billing systemwith consistent usability and a continuous guidancesystem is generated.
Integration platformformobility providerOptimal choice of the mixof public transportservicesinlcuding car/bike-sharing and P+RInformation, booking andpaymentfrom one source –„1 Ticket“Consistent guidancesystem
„Simply mobile“–reduction of entry barriersto public transport31.10.20129
Simply Mobile!
Integrated mobility solutions will manage the complexity of thepublic transport system for the customer – the customer is „simply mobile“
Information – Booking– Payment
Be there -Simply mobil!IT system
Complexity
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How the Austrian Railways talk to their costumers…
Passenger information at the stationResponsibilityÖBB-Infrastruktur AG:Loud speakerannouncementsScreens at the stations / plattformsSales and information staffInformation posters
Passenger information on the trainResponsibilityÖBB-Personenverkehr AG:Train attendantsTrain driverPassenger InformationSystem
More information resources:Scotty = journey planner (mobile + internet)CallCenter 05-1717
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Modern passenger information systems willimprove the communication in real time
Real time information aboutnext stopps and connections
secured connection system
Desiro „Link“=managementsystem for intermodal localand long distance telematicsrailjet passenger informationsystem(incl. securedconnecting trains and busses)The real time system informsabout train delays and securedconnections
next station
(real time)
bus in waiting
connections
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