KUU, Alm.del - 2008-09 - Bilag 251: Henvendelse af 5/5-09 fra Malmö Arena om invitation til besøg på hos dem

The” first” cut into the turf on the site of thefuture Malmö Arena on 10 Jan, 2007 was inreality two. One of the multi-handled shovelswas pressed into the soil by Pekka Lindmark,Juha Rihijärvi and Carl Söderberg of the Redhawks,and the other by Percy Nilsson, developer,Emmanual Morfiadakis, Chairman of the MalmöMunicipality Technical Committee andBörje Klingberg Head of Malmö’s Housing Office.

We are building a new Malmö,Malmö is growing into a full scale city through the development of a newand exciting district!Hyllievång in Malmö is Sweden’s most accessible district underdevelopment, from both national and international perspectives. Theconstructing of the City Tunnel below Malmö positions Hyllievång as aunique and exclusive regional transport hub. Kastrup and Malmö Airportsare only a few minutes away and reaching them with a train station inthe heart of the district is easy. More than 324 trains stop here everyday carrying more than 100 000 passengers in an increasing needof transportation between Sweden, Denmark and the rest of thecontinent. Within just a few years, more than 7 000 new jobs willbe created. Offices, a hotel, residences and a shopping centre ofabout 90 000m2will also be built.In top of it all, Percy Nilsson and Parkfast inMalmö are building an ultra-modern multi-eventarena that will be ready for opening with greatfanfare at the end of 2008! It will be a newunquestionable gathering point in the region forathletic events, cultural events, entertainmentand conferences. The location is in the centreof an expanding market with more than tenmillion Europeans living within 100 kilometres.Percy Nilsson: Obviously, I am very happyabout this and proud! It took a little more thanten years for the municipality and me to nurturethis project from idea to reality. Time well used!Ilmar ReepaluCity Executive Board,Chairman

and amagnificent arena!Malmö Arena. Construction start 10 Jan. 2007. Opening ceremonies: autumn 2008.Developer: Parkfast Arena AB. Architects: Mats Matson, Gert Wingårdh,Hannu Helkiö. Seating capacity for athletic events: 12,500 people, forentertainment: 15,000. Total gross area: 51,000m2. Internalceiling height: 22.5 m. Box seats: 72. Restaurant and barseats: 3,250. Fast-food stands and kiosks: 20.Toilets: 370. Transport: 80 m to the CityTunnel Station. Bus and taxi justoutside of arena. Only 15min to Kastrup and 25min to MalmöAirports.

From superstars on stage to suin just a few hours!Flexibility – The first item on the list ofdemands.Diversity has been the main focusof architects and technicians during theplanning and development phases of theMalmö Arena and the ambition levelhas been high. The Malmö Arenashould be able to hostworld class horsejumping oneday, and on the next, be reset to host an annual generalshareholders meeting or a hockey game. Regardlesswhether it is athletics, entertainment, culture or confe-rences, events are provided with the same top-rate,smart, technological and logistical solutions. At thesame time it is meeting the visitors’ need for comfortand enjoyment."When we open the arena in the end of 2008, weshall have the most modern multi-event arena in Europe,perhaps even the world", says Percy Nilsson of Parkfast ArenaAB. It will meet visitors’ high expectations on experiencesbeyond the ordinary by using all the technology and solutions thatmoney can buy. This was the most important task to realise.Welcome to the arena of possibilities!

How can your company use itsbest location in the arena?Your own imagination is the only limit.The Malmö Arena has 72 box seats at the best location in the arena.Of these, 36 are for sale! If your company is interested in purchasing boxseats, now is the time to act. Demandfor these box seats is tremendous!With your own box seats youautomatically become a mem-ber in the Founders’ ExecutiveClub providing you with allof the benefits made availableto box seat owners. Use yourbox seats, which offer the bestseats in the arena, as you wish andwhen you wish. In conjunction withinternal company meetings, productlaunches, conferences and in a thousand other ways that meet the needs ofyour companyAs a member of the Founders’ Club you also become a member in anetwork of dynamic companies, making it possible to exchange experienceswith others, have meetings with existing business contacts as well as makingnew ones to create new business development opportunities.The entire arena catering capacity is naturally at the disposal of thebox seat owners.

Shareholders’ meetings, congrewith 3,000 guests!The Malmö Arena is tailor-made for a wide range of large-scale events inwhich you can hire the entire arena and all of its services!If a public listed company would like to hold its shareholdersmeeting in the Malmö Arena (it doesn’t have to be in Stockholmyear after year) we can create room for 3,500 shareholders on thecomfortable inner-floor area.When a political party decides to have their annual nationalcongress in Malmö Arena, we can easily 5,000 representativesand also provide different sized meeting rooms take careof needed for such events.If an auto manufacturer should choose to intro-duce next year’s models in Malmö Arena, we haveroom for the cars as well as local, regional,national and international media. Advancedpresentation solutions including mountings, aswell as other cutting-edge technical solutions areincluded in the package.Would you like to hold a really big party with lotsof guests, entertainment and great food? Yes, we canarrange this too. Just the way you would like it!

The region’s best address for trand conferences.We have great expectations in Malmö Arena becoming one of theregion’s best and most attractive addresses for trade fairs, largemeetings, seminars, courses, conferences and product launches.We can also create all of the conditions necessary to meet theneeds of a wide range of other types of events.We have flexible and adaptable premises of 30m2forsmaller groups, 70m2for larger groups and also big-meetingfacilities to accommodate 3,000 people. The area of the arena’sinner floor is 3,300m2. The entire building is 51,000m2in sixfloors above ground and two floors below.Add to this, as an extra feature when choosing the Arenato have your corporate event, a catering capacity that is designed tomeet the needs of everything from smaller orders to the needs of theregion’s largest events.And as mentioned, the location and infrastructure is completelyunique!We’ll see you in Malmö Arena!The Arena with possibilities!

4,000m of restaurant space. Eto five-course cuisine.The demands upon the arena’s overall catering capacityare uncompromisingly high regarding both food qualityas well as service. The challenge will be over and abovethe ordinary.The kitchen, ultra-modern of course, is 1,500m2and has work stationsfor 20 cooks. During banquets and congresses, up to 3,000 people can beserved hot food within 30 minutes.The main restaurant has a capacity of 1,000 guests who can eataccording to a pre-arranged menu, buffet or à la carte.The Beef house in the Arena’s main lobby with an “open kitchen”has seats for 300 guests.The Panorama restaurant on the third floor hasan excellent view of the Arena’s inner-floor area.Room for 400 guests and not only that, the chef willalso provide the box seat owners with hot and coldfood as well as also being able to handle external ordersand events of up to 3,000 people!If you’d only like something to drink, theArena has eight bars with adaptable servingarrangements.And if you only have time for ahamburger, there are 12 fast-food stands tochoose among!

The Öresund region is one of Europe’s fastest growingmarkets.Malmö is right in the centre of a region with alittle over four million people, a dynamic businesssector and the EU’s best transport and communi-cation’s solutions. Travel time within the region isseldom more than one hour whether you startyour trip in Sweden or in Denmark.From Hamburg, with two million residents,you can reach Malmö via Kastrup in less thentwo hours. Gothenburg, Jönköping, Kalmar is lessthan three with ground communications, or anhour if you take a flight.Malmö is always close by!

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