Erhvervsudvalget 2008-09
ERU Alm.del Bilag 274
Offentligt
Presentation toThe Danish Trade and Industry Committee1stMarch 2009
Who am I?Morten LauritsenManaging Director, APM Global Logistics Chile
What am I responsible for:All activities in Chile, Bolivia, Peru, Ecuador forDamco/Maersk Logistics
Previous experience before ChileDenmark, China, Singapore, UgandaMaersk Line, Maersk Oil and Gas, Damco/Maersk LogisticsCountry/Cluster/regional/HQ experiences
Who are we?DamcoMaersk LogisticsLegal name APM Global Logistics
What do we do?Freight forwarding (non-asset based logictics)Supply Chain management
What products do we offer?Seafreight (FCL/LCL)Airfreight and sea/airTrucking, Customs House Brokerage, InsuranceVisibility, vendor management, carrier managementWarehousing / Xdocking
Which industries do we engage in Chile?Exports: Fruits, salmon, seeds, foodstuffImports: Electronics, retails, footwear+apparel, cars
Who are our customers in Chile?Exports: Walmart, Coop, small/medium size exporters.Imports: Small/medium size importers
Who are our suppliers?Container lines (Maersk Line, CSAV, CMA, MSC, etc)Breakbulk operators (NYKCool, CSAV, Seatrade)Airlines (Air France, Iberia, LAN, Swiss)Local trucking companies (BITSA, Morales)Local CHB agents
What is our value proposition to our customers?For small/medium size exporters/importers:One-stop shop and customer serviceLarger importers:Execution and eyes and ears at origin/destination
How many people are we?In Chile, 55 people in Santiago, Val Paraiso, San Antonio, AricaIn Peru 65 people and in Ecuador 25 people
Key numbersTurnover 62 million USD in cluster for 2009CM1 (DB) of 9 million USD for 2009
Largest Opportunities Chile-Coming from small position in market-Geographical expansion north/south-Industry focus (wine, fruits, retail, Chemicals, FMCG, etc)
Largest Risks Chile- Rate of Exchange fluctuations- Global financial crisis (impact volumes)- Loosing key people (we are in the peoples business)
What is the trade between Denmark and Chile?Exports from Chile to Denmark:Fruits, wine, salmon, wood, fishmeal (4000-5000 FFE)Imports from Denmark to Chile:Machinery, tractors (1000 FFE)
Future trends trade Denmark/ChileExports: Direct sourcing of Danish retail industry (wine, fruit)Imports: Potential for expansion in energy industry (Vestas)
Any questions?
